One of my favorite people to watch is Scott Hanselman. I’m not sure why, but I remember him getting good scores in front of programmers at our conferences in the 1990s and he’s built himself into a microbrand in my head.
Is it his cute pictures of his kid? No.
I think it has a lot more to do with both his blog, his community work, and his podcast. His latest podcast talks about his favorite developer-oriented blogs, by the way. A real treasure trove of programmer-oriented blogs, albeit Microsoft focused.