BL Ochman has an interesting post today about Dell’s recent business problems.
I think it’s even deeper than the support issues that Dell has had with bloggers.
But, let’s start there. This week Patrick’s power supply broke for his Apple iBook. So, I dropped him off this afternoon at the Apple store in Bellevue, Washington.
He promptly walked out with a new powersupply. I didn’t have to even be involved. He just got a reservation at the Genius Bar and took care of the problem himself. I wasn’t even in the store.
Dell can’t match that customer support. If he had a product from Dell he’d need to wait until Tuesday to receive his new power supply.
If Dell hasn’t figured it out yet Apple is now just another Windows OEM. But what an OEM it is! And Apple is definitely taking away marketshare from Dell (all the new MacBooks at Microsoft that I saw were evidence of this — passionate computer users appreciate great design and great service). Dell is also being hurt on the innovation side of the house. By not doing a Tablet PC Dell has told the marketplace that the innovation is gonna come from other places. I’m typing to you on a Lenovo Tablet PC right now. Why isn’t this a Dell? Because Dell didn’t innovate.
Apple has marketing that makes everyone pay attention. Does Dell inspire anti-Dell advertising imagery like this?
But it gets worse from there. I need a new laptop for work. PodTech has given me a budget of $2,500 to spend on a new laptop.
I’m a home user. Quick, find me the new Dell that has a high-definition screen on Dell’s home laptop page. Hint: it doesn’t exist there. If I hadn’t seen them at Microsoft I wouldn’t even know about them. This is a competitive advantage that Dell has over Apple (Apple doesn’t have 1080 screens in its laptops yet) but Dell is hiding them.
But, I look at how Apple treated a 12-year-old today. And, I probably will hold out for an Apple product because of that service aspect that Dell just can’t provide because Dell’s business model requires cutting every bit of cost out of its distribution chain.