Good news for Internet video content businesses

This is good news for those of us trying to build new content businesses on the Web: ABC tested out streaming shows online and found good success for advertisers, Ad Age will report tomorrow, Jeff Jarvis says.

In other video news? Chris Pirillo and Leo Laporte wants to rebuild TechTV. Um, Chris and Leo, the community is already doing that — albeit better. (And, Michael says in the comments below, Leo Laporte has already done an awesome job of replicating the best content in the This Week in Tech podcast).

Why? TV was limited by the massive audience it needed. Everytime I was on TechTV I had an image in my mind that they were burning $100 bills in the middle of the floor. Actually, if I had imagined $1,000 bills the image would have been more accurate.

How do you get a mass audience? By pandering to lowest-common-denominator stuff. Translation: you have to dumb down your content. I remember talking with Leo Laporte and this would drive him nuts. He actually wanted to make the content even geekier. Sometimes he succeeded in talking about how to setup your own Web server on a Linux machine, but that was about how geeky it would get.

But on the Internet I don’t need to dumb down my content. The costs of doing content are so low that if I want to do a cooking show for geeks I can. Just get a $300 camcorder and start putting videos up on Google Video or You Tube.

Translation: TechTV is already here and it’s WAY better than what was on the real TV network. Did TechTV ever put videos up to teach you how to do something really geeky like use ASP.NET 2.0? No. They couldn’t have. They would have pissed off 90% of their audience.

But we don’t need to worry about that and that’s a good thing!

NicheTV is here. It’s even better than TechTV. And the advertisers like it too!

63 thoughts on “Good news for Internet video content businesses

  1. I agree. I was about 12 when I first Call for Help and only later realized that Leo Laporte was actually a pretty technical guy. I’ve been an avid TwIT listener ever since, as well as a variety of other podcasts and vlogs (I still can’t stand that word). Viva the digital content revolucion.

  2. I agree. I was about 12 when I first Call for Help and only later realized that Leo Laporte was actually a pretty technical guy. I’ve been an avid TwIT listener ever since, as well as a variety of other podcasts and vlogs (I still can’t stand that word). Viva the digital content revolucion.

  3. Brooke, not convinced the film industry will glom on to video blogging..as defined by the geeks like Scoble. Maybe they will. If so, it will certainly make life even more difficult for the talentless geeks. Now, I could be the exception to the rule, but I use my video iPod as my portable Tivo. I download old and new TV shows, and rip movies to it. (as well as my PSP). The Oscar nominated short films were also nice to have. So, if that is what you are defining as video blogging, then I agree. Frankly, I think Cuban’s venture has a lot of near term value, and then if he makes those films available via download for a price… well… all the better. I’m the target audience for your industry when it comes to downloadable video content, not Scoble’s. I have little interest in looking at some geek pontificate about some new new thing. I’d prefer to consume that content in written form. With video content, I want to be entertained first and foremost.

    And you made my point about idie films much beter than I, but I was basically trying to say what you said. (Thus why you get paid to write, and I don’t. )

  4. Brooke, not convinced the film industry will glom on to video blogging..as defined by the geeks like Scoble. Maybe they will. If so, it will certainly make life even more difficult for the talentless geeks. Now, I could be the exception to the rule, but I use my video iPod as my portable Tivo. I download old and new TV shows, and rip movies to it. (as well as my PSP). The Oscar nominated short films were also nice to have. So, if that is what you are defining as video blogging, then I agree. Frankly, I think Cuban’s venture has a lot of near term value, and then if he makes those films available via download for a price… well… all the better. I’m the target audience for your industry when it comes to downloadable video content, not Scoble’s. I have little interest in looking at some geek pontificate about some new new thing. I’d prefer to consume that content in written form. With video content, I want to be entertained first and foremost.

    And you made my point about idie films much beter than I, but I was basically trying to say what you said. (Thus why you get paid to write, and I don’t. )

  5. LayZ,

    At this point, I think that the hardware is more important than the content for video blogging and . . . with some notable exceptions . .. maybe podcasting (sorry Robert). But I presume it will change and I’m looking forward to Robert’s podcasting venture and will be posting about it at writingforfilm.com/Articles/.

    With regard to indie films, it’s pretty much about the talent and the voice of the writer and/or director. Now that the film industry is in retraction, indie prod will be more important than ever for emerging talent.

    And maybe/probably . . . the emerging talent in the film industry will use video blogging/podcasting to expose their work.

    BTW, thanks for your great comments re: my writingforfilm.com.

  6. LayZ,

    At this point, I think that the hardware is more important than the content for video blogging and . . . with some notable exceptions . .. maybe podcasting (sorry Robert). But I presume it will change and I’m looking forward to Robert’s podcasting venture and will be posting about it at writingforfilm.com/Articles/.

    With regard to indie films, it’s pretty much about the talent and the voice of the writer and/or director. Now that the film industry is in retraction, indie prod will be more important than ever for emerging talent.

    And maybe/probably . . . the emerging talent in the film industry will use video blogging/podcasting to expose their work.

    BTW, thanks for your great comments re: my writingforfilm.com.

  7. I posted this on Chris’ blog…

    But Chris… you know better than anyone, as someone very successful with Internet-based media, that people want what they want, when they want it. Scoble can be a blow hard at times, but he’s right… the sum of all the things that TechTV alumni are doing is better than TechTV ever was.

    I miss tuning into The Screen Savers every night, but I get a ton out of This Week in Tech and Digg every day.

  8. I posted this on Chris’ blog…

    But Chris… you know better than anyone, as someone very successful with Internet-based media, that people want what they want, when they want it. Scoble can be a blow hard at times, but he’s right… the sum of all the things that TechTV alumni are doing is better than TechTV ever was.

    I miss tuning into The Screen Savers every night, but I get a ton out of This Week in Tech and Digg every day.

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