E3 (the big game conference) is dead. Great analysis.
The truth is you gotta look deeper than that. Look at how you heard about when I quit Microsoft. I talked to 15 people. At a freaking blogger conference which cost almost nothing to put on. And it got, according to one PR guy I know, 50 million media impressions.
So, why does anyone need to go to a big conference to hear the news again? Simple: you don’t. It’s not worth doing.
Not when a CEO can write a blog, get more people to visit it in 36 hours than would probably visit his booth at the Detroit Auto Show.
How do you get news out? Invite a blogger over for lunch. It doesn’t matter who the blogger is. If the news is interesting it’ll spread and spread fast.
I wonder how long CES will survive?