Why don’t positive blogs outweigh negative ones?

Seshadri PV asks a good question: why don’t the more than 3,100 Microsoft employee blogs get more attention, on balance, than Mini-Microsoft?

Human nature. We like shit disturbers more than we like people who are calm, rational, nice, and who post code on their blogs.

It’s not a fair world. The deck is stacked against Microsoft. For the same reason I root against the NY Yankees. We wanna tear down the big guy.

I told a friend the other day the marketing challenge for a big company is to appear small and the challenge for a small company is to appear big.

It’s why a $250 camera worked wonders for Microsoft and why a $4,000 camera is working wonders for PodTech.