The blog counting game

August 20, 2006 By

Question: do these count as blogs?

http://isbeliamoorehead.spaces.live.com/
http://loveableleonamae.spaces.live.com/
http://lno-nd.spaces.live.com/
http://rocoko0525.spaces.live.com/

Question: if you’re an advertiser what kind of person do you want to reach? People who publish empty spaces like those? Or folks who publish real content and have real audiences?

So, when Microsoft says “we have the most blogs” does that even matter to ANYONE?

No. Advertisers see through that smoke screen. That’s why more and more money is pouring into real blog networks like B5 Media and Federated Media Publishing and AdBrite.

Just wondering how Microsoft defines “blogs” if they get on stage and say “we have more of them than anyone else?”

Are all blogs the same? Even ones that have no content in them? (By the way, a very high percentage of the “most recently published Live Spaces” are empty like this — I’ll give you a better count in a few).

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  • http://eternaloptimist.wordpress.com/ Pamela

    Robert, you seem to think you are avenging some kind of marketing sin here – but we don’t care whether somebody made an overreaching claim or not.

    The bottom line is, most of us will never ever want or expect advertisers to flock to our blogs. We don’t spend our day scheming about how to get links from A-listers or debating whether or not to link to someone or to make a ‘gesture’. We just want to write our thoughts in the way we see fit. You seem to have forgotten that blogging tools are just that — tools. The content is the point, the tools just enable people to express themselves. Permalinks & trackbacks are merely administrivia.

    I think YOUR type of blogging is the sub-type, m’dear. The rest of us will do what we wish no matter who complains…

  • http://eternaloptimist.wordpress.com/ Pamela

    Robert, you seem to think you are avenging some kind of marketing sin here – but we don’t care whether somebody made an overreaching claim or not.

    The bottom line is, most of us will never ever want or expect advertisers to flock to our blogs. We don’t spend our day scheming about how to get links from A-listers or debating whether or not to link to someone or to make a ‘gesture’. We just want to write our thoughts in the way we see fit. You seem to have forgotten that blogging tools are just that — tools. The content is the point, the tools just enable people to express themselves. Permalinks & trackbacks are merely administrivia.

    I think YOUR type of blogging is the sub-type, m’dear. The rest of us will do what we wish no matter who complains…

  • http://www.instamedia.org/ Ankit

    Hi Robert,
    I think you have mix things up. Microsft Spaces is not a Blog network, neither is Adbrite, or Text Link Ads etc.

    WordPress, Typepad, Microsoft Live are online software services used for blogging.

    While I agree with Matt that Adbrite, FM are advertising networks.

    Microsoft has no control if people put up a blog on their service and update in regulary or not. Their claiming of most no. of blogs is plain stupid. While Blog networks like b5media, Instablogs, Know More Media have group of bloggers who are in constantly touch within the network and maintains and update their blogs regulary.

  • http://www.instamedia.org Ankit

    Hi Robert,
    I think you have mix things up. Microsft Spaces is not a Blog network, neither is Adbrite, or Text Link Ads etc.

    WordPress, Typepad, Microsoft Live are online software services used for blogging.

    While I agree with Matt that Adbrite, FM are advertising networks.

    Microsoft has no control if people put up a blog on their service and update in regulary or not. Their claiming of most no. of blogs is plain stupid. While Blog networks like b5media, Instablogs, Know More Media have group of bloggers who are in constantly touch within the network and maintains and update their blogs regulary.

  • anand

    >>No. Advertisers see through that smoke screen. That’s why more and more money is pouring into real blog networks like B5 Media and Federated Media Publishing and AdBrite.

    B5media.com – I did not know about that and the site was too slow. Anyway it seems to have been started by pro bloggers, for pro bloggers. Not for the normal users

    fm – does not look like it offers blogging service..It seems to offer adv to some other sites

    Adbrite – not even close to a blog

    Probably you gotto learn what a blogging service is !! You comparison is like comparing IE to Photoshop.

  • anand

    >>No. Advertisers see through that smoke screen. That’s why more and more money is pouring into real blog networks like B5 Media and Federated Media Publishing and AdBrite.

    B5media.com – I did not know about that and the site was too slow. Anyway it seems to have been started by pro bloggers, for pro bloggers. Not for the normal users

    fm – does not look like it offers blogging service..It seems to offer adv to some other sites

    Adbrite – not even close to a blog

    Probably you gotto learn what a blogging service is !! You comparison is like comparing IE to Photoshop.

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