Marc Canter lays out how Google is “locking in” developers more every day. But, what I find interesting is the lack of conversation from Google itself, particularly senior strategists. Where’s MarkL??? That’ll end up being what bites Google in the behind in the end game (does anyone notice they aren’t getting quick adoption outside of search and email? This lack of attention to influencers is the reason. They should have learned that from Microsoft’s Hailstorm experience. The kinds of things that Google is trying to do are massive — and scary, if we don’t trust Google anymore, and developers tell me they are headed toward believing Google is the new Microsoft).
It’s just a datapoint, but Marc and Chris Messina have two posts that hurt my head thinking about the strategic implications here. Developers are talking about Google, though (this isn’t the first time I’ve heard these concerns, they are running rampant in the developer networks I talk with).
I am meeting with some parts of Google next week, so I’ll try to get them to come out here and join the conversations.
UPDATE: Pete Hopkins, who works at Google (but says he’s not speaking for Google) joins the conversation!