Ex-Rocketboomer partners with PopURLs

Ex-Rocketboom host Amanda Congdon is doing some work with PopURLs, they announced on their blog.

On the other hand this demonstrates how NOT to do PR on your blog. If you have such important news, which you know will drive traffic to you, you should do at least some of this:

1) Link to your company site.
2) Explain what your product does. I have no idea what PopURLs does.
3) Link to a video. Damn it she’s a video star! Get a freaking video of her with your team explaining why she partnered with you.
4) Link to HER Web site, which gets her Google Juice (they linked to Wikipedia). That’s really a lame way to build a partnership with someone!

That’s a TOTAL opportunity lost. It demonstrates that maybe even hip, new startups, should hire a company that understands how to communicate with the word-of-mouth network properly.

I also would have included my cell phone number so that you would be available to the press for interviews. Oh, and I would have announced this at a conference where there are going to be a lot of bloggers (at Stanford right now there is a BarCamp going on, that would have been a perfect place to go and hang out with Amanda).

Update: Thomas, in my comments, says that she isn’t even going to do a video show and that PopURLs is just an aggregator of popular websites. That’s just lame for both parties. If Amanda had announced a video project that’d be one thing. But this really is lame on all sides. She had one chance to get the world’s attention (it’s too late, actually, most of the world’s press that wrote about Rocketboom has already forgotten about that whole story and moved on, they certainly won’t pay attention here).

Comments

  1. Steven says:

    She is doing a video.

  2. Jason says:

    Rob, why not stop this denunciation? Actually Thomas got more user-traffic behind him than your blog.

  3. Jason says:

    Rob, why not stop this denunciation? Actually Thomas got more user-traffic behind him than your blog.

  4. Jason: It’s not a denounciation. Thanks for NOT reading what I’m writing. It’s my opinion that Amanda isn’t making the most of her opportunity and that Thomas could have done a LOT better job here.

    If you thik that’s a denounciation, then we can’t even have a conversation here.

    Thomas has more traffic behind him? Really. Can you back that up please? Cause Amanda linked to me today and she sure doesn’t have it. Where’s all this so-called “traffic?”

    Also, why the anonymity. If you’re going to make statements like that maybe you should come clean and let the world know who you really are.

  5. Jason: It’s not a denounciation. Thanks for NOT reading what I’m writing. It’s my opinion that Amanda isn’t making the most of her opportunity and that Thomas could have done a LOT better job here.

    If you thik that’s a denounciation, then we can’t even have a conversation here.

    Thomas has more traffic behind him? Really. Can you back that up please? Cause Amanda linked to me today and she sure doesn’t have it. Where’s all this so-called “traffic?”

    Also, why the anonymity. If you’re going to make statements like that maybe you should come clean and let the world know who you really are.

  6. Thomas says:

    Just my 2 cents again, alexa says this:
    http://www.alexaholic.com/popurls.com+scobleizer.wordpress.com?y=r&r=1y&z=5
    and the technorati race goes to you

    but now let’s close that unintentional discussion on value proposition or whatever 8/

  7. Thomas says:

    Just my 2 cents again, alexa says this:
    http://www.alexaholic.com/popurls.com+scobleizer.wordpress.com?y=r&r=1y&z=5
    and the technorati race goes to you

    but now let’s close that unintentional discussion on value proposition or whatever 8/

  8. Thomas: I’d hope that a site that aggregates many people’s work together does better than my little old efforts. But what you should be comparing to is TailRank, TechMeme, and Digg.

    Here’s a chart comparing you to TechMeme: http://www.alexaholic.com/popurls.com+www.techmeme.com?y=r&r=1y&z=5

    And Digg leaves us both in the dust:
    http://www.alexaholic.com/popurls.com+www.digg.com?y=r&r=1y&z=5

    So?

  9. Thomas: I’d hope that a site that aggregates many people’s work together does better than my little old efforts. But what you should be comparing to is TailRank, TechMeme, and Digg.

    Here’s a chart comparing you to TechMeme: http://www.alexaholic.com/popurls.com+www.techmeme.com?y=r&r=1y&z=5

    And Digg leaves us both in the dust:
    http://www.alexaholic.com/popurls.com+www.digg.com?y=r&r=1y&z=5

    So?

  10. Thomas says:

    …So what was the overall topic then :) ?

  11. Thomas says:

    …So what was the overall topic then :) ?

  12. [...] The Big Con By Frank Paynter Scoble is fit to be tied that Amanda Congdon isn’t living her life the way he thinks would be best for her to live it. Robert is the new Mullah! Jeneane lays into him in the comment thread on that post. She’s been on a tear today, making fun of Robert, Seth Godin, and Hugh the cartoon guy. Hugh and Seth did an interview that was either hilarious (in a bad way) or an emetic (in a good way, I suppose, if you are anorexic or something). [...]

  13. “there is no such thing as a “dedicated audience” now that there’s blog search engines like Technorati. Write “Amanda” on your blog and many of us will pay attention and try to read something deeper into it.”

    Huh, I wrote about Amanda on my blog last month ( http://www.jasonlefkowitz.net/blog1archive/2006/07/two_reasons_why.html ) and I wasn’t exactly deluged from attention by A-listers.

    Maybe Technorati isn’t all it’s cracked up to be? ;-)

  14. “there is no such thing as a “dedicated audience” now that there’s blog search engines like Technorati. Write “Amanda” on your blog and many of us will pay attention and try to read something deeper into it.”

    Huh, I wrote about Amanda on my blog last month ( http://www.jasonlefkowitz.net/blog1archive/2006/07/two_reasons_why.html ) and I wasn’t exactly deluged from attention by A-listers.

    Maybe Technorati isn’t all it’s cracked up to be? ;-)

  15. Nick Douglas says:

    Dear God, people, UNCLENCH. Scoble, I’m sick of people sending me links to your on-blog arguments. What happened to your conflict avoidance plan? I honestly think it was a healthy plan to pursue.

  16. Nick Douglas says:

    Dear God, people, UNCLENCH. Scoble, I’m sick of people sending me links to your on-blog arguments. What happened to your conflict avoidance plan? I honestly think it was a healthy plan to pursue.

  17. [...] Ex-Rocketboomer partners with PopURLs “Amanda Congdon, the former host of the hit video blog Rocketboom, is reemerging at PopURLs, an online aggregator of news headlines, videos, photos and podcasts. Congdon reportedly plans to launch her own video blog in September.” (tags: amandacongdon popurls vlogs videoblogs rocketboom) [...]

  18. ariuimurme says:

    You might also want to check out http://www.GetMyScoop.com. It is a newly created web-based customizable feed aggregator that also allows users to post their own content. I am the owner and developer of the website so if you are wondering about my objectivity of this post, I encourage you to visit the site yourself and check out its features. I built it as a proof of concept to learn first hand what you can do nowadays with very limited resources (only myself working evenings on and off for about 6 months). If you have any feedback, please use the “contact us” page on the website to get in touch with me. Popurls was one of the inspirations. My aim was to create a website that is completely free to use and empower users to the fullest extent possible in giving them the freedom they deserve with regard to both consuming and creating Internet content. I hope this goal is achieved as the website gets more and more popular and as I add more features in the future. Your feedback is greatly appreciated.

  19. ariuimurme says:

    You might also want to check out http://www.GetMyScoop.com. It is a newly created web-based customizable feed aggregator that also allows users to post their own content. I am the owner and developer of the website so if you are wondering about my objectivity of this post, I encourage you to visit the site yourself and check out its features. I built it as a proof of concept to learn first hand what you can do nowadays with very limited resources (only myself working evenings on and off for about 6 months). If you have any feedback, please use the “contact us” page on the website to get in touch with me. Popurls was one of the inspirations. My aim was to create a website that is completely free to use and empower users to the fullest extent possible in giving them the freedom they deserve with regard to both consuming and creating Internet content. I hope this goal is achieved as the website gets more and more popular and as I add more features in the future. Your feedback is greatly appreciated.