On the other hand this demonstrates how NOT to do PR on your blog. If you have such important news, which you know will drive traffic to you, you should do at least some of this:
1) Link to your company site.
2) Explain what your product does. I have no idea what PopURLs does.
3) Link to a video. Damn it she’s a video star! Get a freaking video of her with your team explaining why she partnered with you.
4) Link to HER Web site, which gets her Google Juice (they linked to Wikipedia). That’s really a lame way to build a partnership with someone!
That’s a TOTAL opportunity lost. It demonstrates that maybe even hip, new startups, should hire a company that understands how to communicate with the word-of-mouth network properly.
I also would have included my cell phone number so that you would be available to the press for interviews. Oh, and I would have announced this at a conference where there are going to be a lot of bloggers (at Stanford right now there is a BarCamp going on, that would have been a perfect place to go and hang out with Amanda).
Update: Thomas, in my comments, says that she isn’t even going to do a video show and that PopURLs is just an aggregator of popular websites. That’s just lame for both parties. If Amanda had announced a video project that’d be one thing. But this really is lame on all sides. She had one chance to get the world’s attention (it’s too late, actually, most of the world’s press that wrote about Rocketboom has already forgotten about that whole story and moved on, they certainly won’t pay attention here).