Dead 2.0 reminds us that the cup is way empty when it comes to RSS knowledge or usage.
Hmmm. The thing is back in 2000 it was “.0000001%.”
In 2006 it is “2%.”
That’s pretty sizeable growth. And the doubling effect continues.
Next year IE 7 ships with an RSS aggregator. Last week Maryam started using RSS for the first time.
Remember the old saw? Would you rather have $100,000 today or a penny doubled every day for a month?
I can hang out and watch the doubling effect.
Why is RSS usage going to continue to double? Influencers are doing it. As long as the cool kids who go to FOOcamp keep using RSS the rest of us will start catching on and doing it too. Just watch.
Where’s the business opportunity? Well, if the doubling effect continues, let’s meet back here again in 2010 and compare who won and lost this game.
Every new technology has been derided this way. Remember when Ken Olsen, CEO of DEC, said “there is no reason for any individual to have a computer in his home?”*
That’s the same sentiment that’s coming up here. On the other hand, if everyone instantly “got it” there wouldn’t be any business opportunity, would there?
*Yes, I realize Ken was quoted out of context back in 1977, the Snopes article that quote links to explains how that happened. Still, I’ve heard this over and over again throughout my career. It’s why big companies miss small things that then later go on to be important.