Bloggers, Vloggers, and Podcasters: do NOT buy this book!

Why don’t I want you to buy this book? Because it contains the secrets to beating me at Technorati (and how to get Shelley Powers and Steve Gillmor to link to you on the same day! Although with Gillmor you really don’t want him to link to you, trust me on this).

It is the best aggregation of tips for how to get noticed that I’ve found anywhere. I hope all my competitors don’t buy this book and I am buying it for everyone at PodTech. Disclaimer, I liked this book so much I wrote the forward for it for free. I am not getting paid for this endorsement (or, anti endorsement, if you will). Well, unless you buy it by following my link to Amazon. Please do. I’m having a house warming party next month and need money to buy wine and beer for everyone. :-)

22 thoughts on “Bloggers, Vloggers, and Podcasters: do NOT buy this book!

  1. I’m glad you are all so high on quality and content of blogs, as like with magazines there needs to be those who have that focus for sure. What I don’t get, and many of you clearly don’t as well is that your blog is a silly waste of space on the web for all other then you if people don’t go to it.

    People like Mister Scoble here understand that and are respected, have first class content, but more importantly know all the tricks of the trade and yes the marketing skills to get people here so people can enjoy, discuss or be grumply at it.

    The book is called ‘Promoting’ and is in the world of podcasting which again, if no one listens to it, why did you do it in the first place. Word of mouth btw is lovely, but is what many say when they don’t know how to do anything else.

  2. I’m glad you are all so high on quality and content of blogs, as like with magazines there needs to be those who have that focus for sure. What I don’t get, and many of you clearly don’t as well is that your blog is a silly waste of space on the web for all other then you if people don’t go to it.

    People like Mister Scoble here understand that and are respected, have first class content, but more importantly know all the tricks of the trade and yes the marketing skills to get people here so people can enjoy, discuss or be grumply at it.

    The book is called ‘Promoting’ and is in the world of podcasting which again, if no one listens to it, why did you do it in the first place. Word of mouth btw is lovely, but is what many say when they don’t know how to do anything else.

  3. There is any book of how to make Robert link to me?

    No but a recipe, have a blog (only the important people do), mention his name ten times in one post, praise him up and cut him in on the profits or fame, and remind him, in email and in comments and phone him and meet him at a party and send a FedEx and remind him again, and toss in something freebie, and remind him again and again, then call up and network all his friends to have them remind him (you might have to pay off his friends, “word of mouth” you know), and show up or get invited to some junket he will be at and remind him (not when the Merlot is flowing however) and then do all sorts of SEO tricks to get your request on the top of the Memetrackers, and help setup and facilitate some cam interview with some techie luminary, and talk about Web 2.0 startups constantly and use the buzzwords like you really mean it, and oh, you better have an RSS feed…

  4. There is any book of how to make Robert link to me?

    No but a recipe, have a blog (only the important people do), mention his name ten times in one post, praise him up and cut him in on the profits or fame, and remind him, in email and in comments and phone him and meet him at a party and send a FedEx and remind him again, and toss in something freebie, and remind him again and again, then call up and network all his friends to have them remind him (you might have to pay off his friends, “word of mouth” you know), and show up or get invited to some junket he will be at and remind him (not when the Merlot is flowing however) and then do all sorts of SEO tricks to get your request on the top of the Memetrackers, and help setup and facilitate some cam interview with some techie luminary, and talk about Web 2.0 startups constantly and use the buzzwords like you really mean it, and oh, you better have an RSS feed…

  5. err, expect…tho “except” could be in the sense of “accept”, if you throw out the dictionary. ;)

  6. err, expect…tho “except” could be in the sense of “accept”, if you throw out the dictionary. ;)

  7. Quality is it’s own word of mouth networking, not that you sit idle…

    But a book of marketing gimmicks, by some podder, that doesn’t even have basic productional tech down pact and is crazy college-kiddoish rambling, well it’s all sizzle and no steak.

    I wopuldn’t normally slam, but if he’s putting himself out there as an “Consulant” Expert, gotta except heat in the kitchen.

  8. Quality is it’s own word of mouth networking, not that you sit idle…

    But a book of marketing gimmicks, by some podder, that doesn’t even have basic productional tech down pact and is crazy college-kiddoish rambling, well it’s all sizzle and no steak.

    I wopuldn’t normally slam, but if he’s putting himself out there as an “Consulant” Expert, gotta except heat in the kitchen.

  9. LayZ: you missed my point. The book is all about getting the best content AND making sure people can find it.

    Oh, if you aren’t any good you won’t get the most people hanging out on your site. Even worse, if someone is a little bit better they’ll get noticed, not you.

  10. LayZ: you missed my point. The book is all about getting the best content AND making sure people can find it.

    Oh, if you aren’t any good you won’t get the most people hanging out on your site. Even worse, if someone is a little bit better they’ll get noticed, not you.

  11. @2 Well, with that testimony, Your Honor, I rest my case. Podcasters and vbloggers don’t care about content or quality; only the amount of eyeballs they can generate. Hey, I get it! It’s the only way your revenue model will work. Drive more traffic to your site regardless of the quality of content on there.

  12. @2 Well, with that testimony, Your Honor, I rest my case. Podcasters and vbloggers don’t care about content or quality; only the amount of eyeballs they can generate. Hey, I get it! It’s the only way your revenue model will work. Drive more traffic to your site regardless of the quality of content on there.

  13. Yah know, instead of SEO geeky magic-juice tricks and directory and traffic whoring, with the usual incestuous blogger styled “grassroots” marketing and all sorts of ‘dog and pony’ Technorati tricks…why not focus on the actual product…the content itself? So instead of common-sense blah that some how manages to fill a book, start reading Film School type of tomes, or Alex Epstein’s books.

    As for his own stuff, Jason’s pretentious yet faux indie NYC Web 2.0ish smugcast makes my teeth hurt, and I venture that goes for anyone half outside of Gotham. Podcasting CONSULTANT? Ohmigawd, the leeches are let loose.

    PS – Just being my cheery self… :)

  14. Yah know, instead of SEO geeky magic-juice tricks and directory and traffic whoring, with the usual incestuous blogger styled “grassroots” marketing and all sorts of ‘dog and pony’ Technorati tricks…why not focus on the actual product…the content itself? So instead of common-sense blah that some how manages to fill a book, start reading Film School type of tomes, or Alex Epstein’s books.

    As for his own stuff, Jason’s pretentious yet faux indie NYC Web 2.0ish smugcast makes my teeth hurt, and I venture that goes for anyone half outside of Gotham. Podcasting CONSULTANT? Ohmigawd, the leeches are let loose.

    PS – Just being my cheery self… :)

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