It’s the small things at Google that impress

I visited the Googleplex for the third time yesterday. I’m still thinking through what I learned that was different from prior trips. More later (they didn’t have me sign an NDA, so I can share whatever I learned with you, although one conversation with a friend who works there started out with me asking what he was working on and he answered “that’s sorta confidential.” Heheh, Google still does like keeping quiet about what’s coming next). 

But I was even more impressed this visit than last because of the small things that they do on their campus. One is that the lobby in building 41 had these hanging slivers of frosted glass. You’re looking at one of them. On the glass were Google searches that constantly scrolled up (each word is displayed only for a few seconds as it scrolls up). I hear this is a randomly-selected set of searches with “naughty” searches pulled out.

It’s these small things that makes Google cool. Not to mention the organic food market in the courtyard. The snack bars that are every few yards. The cafeteria that has — by far — the best food of any large company I’ve been in, and it’s all free.

But beyond that, every interaction I had with Googlers this time was different than the last time I was on campus. They seemed more humble. More comfortable. More inquisitive. And, when I gave them chances to say “you’re an idiot” they didn’t take it (and I gave them many opportunities). This is a different Google than I was used to. And it’s the small things that I noticed.

One other small thing I noticed? A lot more blog listening behavior. Carl Sjogreen, who runs the Google Calendar team, told me that the first thing he does every morning is do this search on Google’s Blogsearch service: “Google Calendar.” He says he answers everyone’s questions, even if you’re a kid in another country with only four readers.

Bing. Small things. They are gonna prove to be dramatically important over time.

Comments

  1. I was always fascinated with Google’s search display. I made my own ghetto version once, but I found writing a profanity filter from scratch pretty difficult.

    P.S. You should send an email to Helmut Kunze.

  2. I was always fascinated with Google’s search display. I made my own ghetto version once, but I found writing a profanity filter from scratch pretty difficult.

    P.S. You should send an email to Helmut Kunze.

  3. “…every morning is do this search on Google’s Blogsearch service: “Google Calendar.” ”
    heh..why doesn’t he just subscribe to the RSS feed that blogsearch generates?

  4. “…every morning is do this search on Google’s Blogsearch service: “Google Calendar.” ”
    heh..why doesn’t he just subscribe to the RSS feed that blogsearch generates?

  5. /pd says:

    Nice to see you become a google convert – Robert !! :) -

    pls continue to say both the good and the bad.

  6. /pd says:

    Nice to see you become a google convert – Robert !! :) -

    pls continue to say both the good and the bad.

  7. [...] Scoble thinks Googlers are more humble and are listening more. Hah!  That’s a joke. [...]

  8. cvos says:

    um, this is a non post post. I had to read the article twice to see if i missed any information. Turns out there wasnt any. I guess my expectations were too high, or you are recovering from jet lag.

  9. cvos says:

    um, this is a non post post. I had to read the article twice to see if i missed any information. Turns out there wasnt any. I guess my expectations were too high, or you are recovering from jet lag.

  10. Scoble’s defacto approval

    Blogging for profit and fun.
    I’ve been doing this for a long time. Years? Seems like it, but it’s only been 18 months of serious effort at doing exactly what Scoble praises Carl Sjogreen (he runs the Google Calendar team) for doing.
    Carl …

  11. tashfeen says:

    Robert, your blog is very interesting. I’d bookmark it for future visits. Best.

  12. tashfeen says:

    Robert, your blog is very interesting. I’d bookmark it for future visits. Best.

  13. yes, we love all the best and free things google provide … but some times i feel that it is “not so good” that “so many good things” are just held under one brand …

  14. yes, we love all the best and free things google provide … but some times i feel that it is “not so good” that “so many good things” are just held under one brand …

  15. trucex says:

    I must say, I’m not such a fan of Google. They more or less stole $60,000 from my company…

    They aren’t the friendly giant they’d like you to believe.

  16. trucex says:

    I must say, I’m not such a fan of Google. They more or less stole $60,000 from my company…

    They aren’t the friendly giant they’d like you to believe.

  17. Brian says:

    “They aren’t the friendly giant they’d like you to believe.”

    Well they are in business. On the face of it, it sounds like ‘just business’ from a sour grapes point of view.

    Just saying.

  18. Brian says:

    “They aren’t the friendly giant they’d like you to believe.”

    Well they are in business. On the face of it, it sounds like ‘just business’ from a sour grapes point of view.

    Just saying.

  19. Trucex: if you’re gonna say something like that, at least link to a post where you give the details. Every company will have its disgruntled partners, customers, and former employees. Even the best ones.

    And, on the other hand, while you say Google cost you money I can name hundreds of entrepreneurs who say that Google brings them their customers and paychecks today in far greater numbers than $60,000.

  20. Trucex: if you’re gonna say something like that, at least link to a post where you give the details. Every company will have its disgruntled partners, customers, and former employees. Even the best ones.

    And, on the other hand, while you say Google cost you money I can name hundreds of entrepreneurs who say that Google brings them their customers and paychecks today in far greater numbers than $60,000.

  21. arick says:

    Yup, small things have been proven to make big differences. That’s for sure.

  22. arick says:

    Yup, small things have been proven to make big differences. That’s for sure.

  23. [...] Robert Scoble has paid another visit to the Google campus. And he was impressed…For example, every interaction I had with Googlers this time was different than the last time I was on campus. They seemed more humble. More comfortable. More inquisitive. And, when I gave them chances to say “you’re an idiot” they didn’t take it (and I gave them many opportunities). This is a different Google than I was used to. And it’s the small things that I noticed. [...]

  24. Google and the Human (/Social/Cultural)

    John Naughton’s just posted on something I’ve been turning over in my mind, too — Google growing up?: Robert Scoble has paid another visit to the Google campus. And he was impressed … For example, … every interaction I had

  25. robertne says:

    Let us hope that what Scoble writes is true

  26. robertne says:

    Let us hope that what Scoble writes is true

  27. [...] Intanto Robert Scoble racconta la sua visita al Googleplex… Social Bookmarking                                                   Filed by Jacopo Gonzales at September 4th, 2006 under Motori di Ricerca, Internet, Google [...]

  28. [...] Almost everyone in the industry who’s had a chance to interact one on one with a Googler in the past 6 months has probably noticed that it "feels" different from the interactions of the past 3 years. Robert Scoble did a good job describing it with regard to his recent visit to the ‘plex: …every interaction I had with Googlers this time was different than the last time I was on campus. They seemed more humble. More comfortable. More inquisitive. And, when I gave them chances to say “you’re an idiot” they didn’t take it (and I gave them many opportunities). This is a different Google than I was used to. And it’s the small things that I noticed. [...]

  29. trucex says:

    I’d love to give you the nitty-gritty on it, but my attorney advises against it saying it might hurt the case.

    My point is really that they say “Do no evil” but that isn’t neccesarily their standpoint when it comes to money.

    I can honestly say that even before this event, I didn’t like Google’s search results. Anytime I use Google I end up creating queries that include subtracting words that are all over spam pages in the Google index, or subtracting words that Google thinks are related to my query. I think it was Sergey who has said numerous times over the last couple years that he isn’t happy with the search results.

    Oh, and Yahoo’s new maps blow Google’s away. The satellite/aerial images line up and match perfectly in Yahoo, whereas Google’s have distinct separating lines where photos where taken on different days and don’t line up properly. The Yahoo map search interface is much more impressive as well.

    And I really can’t say I want to start writing my reports on Writely, doing my financial charts on Google Spreadsheet, or keeping track of my life on Google Calendar. By the time Google gets Orkut out for the general population it will be post-social-networking boom and it won’t go anywhere. Honestly, I just don’t see many great things coming out of Google anymore.

    I’m just one person though…everybody is going to see what they see based on their own experiences and expectations. That’s why they still are who they are.

  30. trucex says:

    I’d love to give you the nitty-gritty on it, but my attorney advises against it saying it might hurt the case.

    My point is really that they say “Do no evil” but that isn’t neccesarily their standpoint when it comes to money.

    I can honestly say that even before this event, I didn’t like Google’s search results. Anytime I use Google I end up creating queries that include subtracting words that are all over spam pages in the Google index, or subtracting words that Google thinks are related to my query. I think it was Sergey who has said numerous times over the last couple years that he isn’t happy with the search results.

    Oh, and Yahoo’s new maps blow Google’s away. The satellite/aerial images line up and match perfectly in Yahoo, whereas Google’s have distinct separating lines where photos where taken on different days and don’t line up properly. The Yahoo map search interface is much more impressive as well.

    And I really can’t say I want to start writing my reports on Writely, doing my financial charts on Google Spreadsheet, or keeping track of my life on Google Calendar. By the time Google gets Orkut out for the general population it will be post-social-networking boom and it won’t go anywhere. Honestly, I just don’t see many great things coming out of Google anymore.

    I’m just one person though…everybody is going to see what they see based on their own experiences and expectations. That’s why they still are who they are.

  31. [...] A Scobleizer questo giro non hanno fatto firmare NDA di alcun tipo quindi, come leggiamo dal suo ultimo post davvero minimalista ci saranno parecchie cose da raccontare. Si parta con quelle piccole cose che sembrano stupide ma che per certi versi ti fanno rimanere sorpresso e impressionato. Nel GooglePlex big Scobleizer (big perchè?) ha trovato un enorme vetro grigio dove scorrono le ultime ricerche effettuate sul loro motore e visualizzate in uno scrolling eterno ad ogni secondo. Dannatamente cool. Il cibo è gratis (e questo il tizio del blog sembra averlo gradito) e si mangia bene nei piccoli bar parecchio vicini tra loro. Ma questo è meno cool. [...]

  32. greg says:

    It’s always been the small things that matter. Glad to see Google is taking notice.

  33. greg says:

    It’s always been the small things that matter. Glad to see Google is taking notice.

  34. [...] I believe that it probably would be less challenging for someone like Google to support CalDAV than for Microsoft, just because they don’t have all that legacy to pull behind them. But so far, Google has not committed to supporting CalDAV. I recently for the first time met Carl Sjogreen who runs Google Calendar and I asked him if they were going to join CalConnect and support CalDAV, and he was noncommittal. So, they have a lot of different things on their plate and won’t get around to all of them, but I think that would be the ultimate leverage on Microsoft — for Google to embrace it. … [...]