A couple of days ago I said that Amazon might be the fearsome Microsoft killer we were expecting Google to be. But after reading the latest reviews of Amazon’s new Unboxed, I should take that back.
Which shows that it isn’t enough to be first. You also have to have the goods. It also shows that the first round of hype will get wiped out in days by a deeper look (yes, I’m sorry I hyped everyone up here).
Here’s the reviews that caught my eye:
Simon Phipps: “Unbox Unusable.”
Tom Merritt, on CNET: “My Fight with Amazon Unbox.”
Uninnovate: “Amazon Spends Over a Year Developing Movie Download Service Then Shackles It With Absurd Restrictions.”