New Nano from Apple

Apple just announced a new Nano, along with new exclusive games developed for it by Electronic Arts. $4.99 each download. So, now we see Apple has learned that casual gaming is a very profitable way to sell games (Xbox 360′s casual games have been selling like hotcakes).

I also heard on CNBC (Jim Goldman was sending text messages to the hosts from inside the Apple event) that Apple is releasing a new video device that’ll let you watch downloaded videos on your TV, I don’t know enough about that yet to comment, but it sounds interesting! Hmmm, see, Apple does get that there’s a new market now that HDTV screens are coming into the home. Oh, did you miss that Best Buy profits were way up last quarter? Almost wholly on the back of increased large/flat screen TV sales.

Good luck getting through to Engadget and other Apple-watching sites. I got through to Engadget’s minute-by-minute report, but only after trying several times.

UPDATE: I’m sitting in front of Hitachi Data Systems in Santa Clara. Listening to CNBC. Watching MacRumors Live. What a wacky way to get the news.

They just announced movies. And both TV shows and movies are now encoded at 640×480. The movies are selling for $9.99 to $14.99. I still don’t get why I wouldn’t just rent movies from NetFlix, especially since DVDs are better quality? I guess this is useful for travelers, and for people who have kids so they can load a laptop up with lots of Disney stuff and keep the kids busy in the back seat of the car.

iTunes 7 is shipping today.

114 thoughts on “New Nano from Apple

  1. “, iTunes runs on Windows, Mac OS X, and motorola phones.”
    Agreed. I did not know that. Thanks,
    However if I say that Zune should support Mac or other interface then what I should be getting into is monopoly of Windows. That’s too big an issue and topic. However I know this…when I download music from iTunes I too am locked with Apple. And in future Apple will use all the monopoly it has to others disadvantage. Using monopoly to ones advantage is nothing new. That’s how economy works. That itself makes a case for a second player in portable media player world.
    “be Apple’s implementation won’t suck to use, and won’t require nearly as much overhead”
    Will that justify a monopoly??
    I think any sort of DRM sucks. But where I can live with DRM is when I get music as monthly subscription. Again.. that’s another story…

  2. “, iTunes runs on Windows, Mac OS X, and motorola phones.”
    Agreed. I did not know that. Thanks,
    However if I say that Zune should support Mac or other interface then what I should be getting into is monopoly of Windows. That’s too big an issue and topic. However I know this…when I download music from iTunes I too am locked with Apple. And in future Apple will use all the monopoly it has to others disadvantage. Using monopoly to ones advantage is nothing new. That’s how economy works. That itself makes a case for a second player in portable media player world.
    “be Apple’s implementation won’t suck to use, and won’t require nearly as much overhead”
    Will that justify a monopoly??
    I think any sort of DRM sucks. But where I can live with DRM is when I get music as monthly subscription. Again.. that’s another story…

  3. Rohit, iTunes runs on Windows, Mac OS X, and motorola phones.

    Three platforms, well, 2.5 if you want to split hairs, (you need Win/Mac OS X).

    Zune? Microsoft. Windows, Windows Mobile. That’s it. (don’t start with “what about the portable devices. The MP3 player OS doesn’t count, as if it does, then i get to count the iPod’s OS too). All Microsoft platforms. Period. End of sentence.

    So iTunes supports 2+ platforms, from different vendors, Zune will only support Windows platforms.

    As to what the iTv UI looks like, I haven’t seen it nor do I care about it. I’m not going to get one. I don’t have a Tivo, HD tv, and I barely watch cable as it is. However, in any situation, there’s a limited number of ways to get things done for a given task. I’ll be Apple’s implementation won’t suck to use, and won’t require nearly as much overhead.

  4. Rohit, iTunes runs on Windows, Mac OS X, and motorola phones.

    Three platforms, well, 2.5 if you want to split hairs, (you need Win/Mac OS X).

    Zune? Microsoft. Windows, Windows Mobile. That’s it. (don’t start with “what about the portable devices. The MP3 player OS doesn’t count, as if it does, then i get to count the iPod’s OS too). All Microsoft platforms. Period. End of sentence.

    So iTunes supports 2+ platforms, from different vendors, Zune will only support Windows platforms.

    As to what the iTv UI looks like, I haven’t seen it nor do I care about it. I’m not going to get one. I don’t have a Tivo, HD tv, and I barely watch cable as it is. However, in any situation, there’s a limited number of ways to get things done for a given task. I’ll be Apple’s implementation won’t suck to use, and won’t require nearly as much overhead.

  5. Jonh..Scoble…or anyone…

    I think I am missing out on something.
    Got a question.
    It related to this comment by John
    “even though it’s going to lock you to a single platform which iTunes didn’t do”

    How is that???
    Rohit

  6. Jonh..Scoble…or anyone…

    I think I am missing out on something.
    Got a question.
    It related to this comment by John
    “even though it’s going to lock you to a single platform which iTunes didn’t do”

    How is that???
    Rohit

  7. “Rohit, yes, your DVD movies will still work in the HD-DVD and Blu-Ray players but only because the mfrs think it’s important to jumpstart sales of the new players”

    Mark,
    You are missing the bigger picture. The DVD which I own and which might get outdated someday does not belong to one company who is locking me to it. I can view that on a low end DVD player from Walmart which costs about $30 or on a $2000 Denon DVD player. I am not hooked down to a single manufacturer. I have choice. And that to me is most important. Till the time DVD as technology exists I have choice to select which player I am going to use. So if I am not satisfied with quality of a player I can switch. Apple takes away that choice. Maybe today I am satisfied with them but in about 5 years I don’t know. I should have a choice to move on. Here we come back to the whole DRM issue, which really kills the video download. Forget the inferior quality video; I might have still given it a try if I could actually own the movie without DRM.

    Further more $15 for a movie is just not worth it. I know the music which iTunes sells are poor quality audio, however generally people are not able to make out the difference. Only a audiophile can. However where video is concerned the difference is right there to see. The jump from DVD to HD is from 420p to 720p/1080p in resolution and anyone with 50 inch or larger flat TV will tell you that how bad a DV looks in from of HD TV. And we are talking about downloaded movies which do not even match DVD???
    By the end of this year my cable network will add about 30 new HD channel and by next year about 100. Now that is when HD will become common.

    Now if the downloaded movie or the music was a subscription service then I think there might be some case. But that is a whole new discussion.

    At least to me downloaded movie (as it stands now) does not cut it…but hey to each his own (just let there be competition please……)

  8. “Rohit, yes, your DVD movies will still work in the HD-DVD and Blu-Ray players but only because the mfrs think it’s important to jumpstart sales of the new players”

    Mark,
    You are missing the bigger picture. The DVD which I own and which might get outdated someday does not belong to one company who is locking me to it. I can view that on a low end DVD player from Walmart which costs about $30 or on a $2000 Denon DVD player. I am not hooked down to a single manufacturer. I have choice. And that to me is most important. Till the time DVD as technology exists I have choice to select which player I am going to use. So if I am not satisfied with quality of a player I can switch. Apple takes away that choice. Maybe today I am satisfied with them but in about 5 years I don’t know. I should have a choice to move on. Here we come back to the whole DRM issue, which really kills the video download. Forget the inferior quality video; I might have still given it a try if I could actually own the movie without DRM.

    Further more $15 for a movie is just not worth it. I know the music which iTunes sells are poor quality audio, however generally people are not able to make out the difference. Only a audiophile can. However where video is concerned the difference is right there to see. The jump from DVD to HD is from 420p to 720p/1080p in resolution and anyone with 50 inch or larger flat TV will tell you that how bad a DV looks in from of HD TV. And we are talking about downloaded movies which do not even match DVD???
    By the end of this year my cable network will add about 30 new HD channel and by next year about 100. Now that is when HD will become common.

    Now if the downloaded movie or the music was a subscription service then I think there might be some case. But that is a whole new discussion.

    At least to me downloaded movie (as it stands now) does not cut it…but hey to each his own (just let there be competition please……)

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