Leo Challenges Podcasting Assumptions

Lots of people assume that you need to do short podcasts. After all, people’s time is valuable, right? And we’re all overloaded with too much info anyway.

But Leo asked his audience and 20,000 people responded, Phil Windley reported from a keynote Leo did today. They told him “do longer, more technical podcasts.”

Leo’s show? It’s TWiT. Length? 120 minutes.

That said, on ScobleShow you won’t find me shying away from weird length podcasts and videoblogs. Why do we need to fit into a format? If it only takes three minutes to demo a product, why take six? On the other hand, if walking through San Francisco with Thomas Hawk is interesting, even after two hours, why shorten it to 10 minutes?