It’s about being part of the conversation

I love Jacob Bowser. He gets it. He said “it felt like you were right there, part of the conversation.”

Exactly.

Aside: second installment of Photowalking with Thomas Hawk is up. I should have titled this “it gets darker.” The other installments should be up soon.

Being part of the conversation is the key to this new world. It’s why I hate talking about advertising and CPM (cost per thousand visits) or ad units or interstitals. I’d rather talk about what is on Digg or Techmeme or on Dori Smith’s blog.
There has got to be a new kind of advertising where companies can get their products found and discussed, but not cause they shoved them in your face like they do in TV where they interrupt your football game to talk about shavers or beer.

I wish I had better answers, though. If you were a company trying to find new customers, how would you approach advertising?

And, yes, we need advertising to fund content development. Even a “cheap” show like mine is expensive. You should see the bandwidth bill we’re running up, not to mention that doing it right (with multiple formats, better audio quality, better lighting, etc) costs money.

How do I provide value to my sponsor so that they are happy and keep doing it? I love how Hugh Macleod made Stormhoek wine part of the conversation. How so? He gave me a bottle of the stuff. Now I’m addicted and keep asking for it at the local store. That draws stares cause the local store already has something like 100 different kinds of wines. But they don’t cause a conversation with my friends the way that Stormhoek does.

I pour that sucker and everyone starts talking about their favorite Hugh cartoon.

Or, go over and see Ze Frank. I don’t even need to link to him anymore. If you don’t know how to find Ze’s show you don’t deserve to watch. Have you clicked on his “snack?” I have. It’s getting tastier and tastier as time goes along.

I can imagine finding a little treasure from an advertiser in there someday. Imagine if someone like Starbucks says “free lattes for Ze viewers.” I’d be there, and my loyalty to Starbucks would grow cause they are supporting something I love. Not to mention, it’d cause a conversation.

Yahoo this week is about to cause a conversation. Watch what they do on Friday night. Watch your Flickr feeds. Your videoblog feeds. Your podcasting feeds. I bet Yahoo gets in there. Why? Cause they figured out a way to cause a conversation. Even better. They figured out how to bring the conversation to their front lawn.

What conversations are you a part of?

Comments

  1. you can hate talking about it all you want, but at some point your investors and your sponsors are going to want to see some return and want you to prove your business model. (If one even exists). You can only ignore the elephant in the room for so long.

  2. you can hate talking about it all you want, but at some point your investors and your sponsors are going to want to see some return and want you to prove your business model. (If one even exists). You can only ignore the elephant in the room for so long.

  3. Here’s what I notice recently:

    Facebook receives an offer of nearly a billion dollars from Yahoo.

    Facebook opens its doors to the world

    Google video and Youtube spread to users around the world like wildfire. Hell there’s a video from Japan on the Youtube home page now.

    Not so recently: Ebay purchases Skype for 2.6 billion

    Google buys advertising rights for nearly a billion (my numbers might be off, but the dollars were significant)

    Starbucks builds their vision around creating a third place

    More than conversation we value connection and collaboration both personal and professional. Whether I chat with friends, comment on a blog post or share my third space with a coffee house full of complete strangers and soon to be friends I seek the connection that comes from conversation.

    Thanks for encouraging this conversation.
    – Joe Bruzzese

  4. Here’s what I notice recently:

    Facebook receives an offer of nearly a billion dollars from Yahoo.

    Facebook opens its doors to the world

    Google video and Youtube spread to users around the world like wildfire. Hell there’s a video from Japan on the Youtube home page now.

    Not so recently: Ebay purchases Skype for 2.6 billion

    Google buys advertising rights for nearly a billion (my numbers might be off, but the dollars were significant)

    Starbucks builds their vision around creating a third place

    More than conversation we value connection and collaboration both personal and professional. Whether I chat with friends, comment on a blog post or share my third space with a coffee house full of complete strangers and soon to be friends I seek the connection that comes from conversation.

    Thanks for encouraging this conversation.
    – Joe Bruzzese

  5. Another observation that furthers our need for conversation: http://www.masternewmedia.org/news/2006/09/29/network_collaboration_peer_to_peer.htm

    “The basic idea I had was that there’s a new social movement emerging which is really about extending the realm of participation to the whole of life. We live in a representative democracy, which says you can vote every four years, and choose which people will exercise power on your behalf… now we’re building tools and resources which say everybody needs to be involved, and everybody should have a voice.”

  6. Another observation that furthers our need for conversation: http://www.masternewmedia.org/news/2006/09/29/network_collaboration_peer_to_peer.htm

    “The basic idea I had was that there’s a new social movement emerging which is really about extending the realm of participation to the whole of life. We live in a representative democracy, which says you can vote every four years, and choose which people will exercise power on your behalf… now we’re building tools and resources which say everybody needs to be involved, and everybody should have a voice.”

  7. Good question, Robert.

    I’m slowly starting a conversation between the film / television world and the vlogosphere as I celebrate the technicians of both worlds.

    What holds me back is the idea that producers are scared shitless that folks like me might divulge something dangerous from the set. It’s a walk on thin ice to capture media about film production without the traditional control producers exert.

    I think my material safe because I focus on the technicians behind the lens. Maybe. Maybe not.

  8. Good question, Robert.

    I’m slowly starting a conversation between the film / television world and the vlogosphere as I celebrate the technicians of both worlds.

    What holds me back is the idea that producers are scared shitless that folks like me might divulge something dangerous from the set. It’s a walk on thin ice to capture media about film production without the traditional control producers exert.

    I think my material safe because I focus on the technicians behind the lens. Maybe. Maybe not.

  9. Try suffering through the MSN video advertisements forced down your throat by a development team that didn’t sit down and try to watch 10 “V-DEO’s in a row.
    Try watching 20 and see how disgusted you get.
    Borat vs Usbakistan … see how creative advertising works. It takes more grey matter to make peoples choices go “CLICK”. It got the attention of the whole world now that is “advertising”. Maybe just maybe Bloggs may become the new superbowl for advertisers.
    If the advertisements were creative enough;people would be clicking in to see them all over the internet.
    This comment was funded by Dale at Starbucks Louisville, Ky. Thanks for the coffee Dale. LoL ;)
    WOW “That was easy!”. There must be Ford in my Future.
    No not Betty. Get them to get creative. Heck I even went to ZE a couple of times becau-zzzzzzzzzeeee he is creative. 6 advertisements in the last 5 lines. Find the correct # of advertisements in this blogg and win blahh (Free 5 day software trial). just a thought.

  10. Try suffering through the MSN video advertisements forced down your throat by a development team that didn’t sit down and try to watch 10 “V-DEO’s in a row.
    Try watching 20 and see how disgusted you get.
    Borat vs Usbakistan … see how creative advertising works. It takes more grey matter to make peoples choices go “CLICK”. It got the attention of the whole world now that is “advertising”. Maybe just maybe Bloggs may become the new superbowl for advertisers.
    If the advertisements were creative enough;people would be clicking in to see them all over the internet.
    This comment was funded by Dale at Starbucks Louisville, Ky. Thanks for the coffee Dale. LoL ;)
    WOW “That was easy!”. There must be Ford in my Future.
    No not Betty. Get them to get creative. Heck I even went to ZE a couple of times becau-zzzzzzzzzeeee he is creative. 6 advertisements in the last 5 lines. Find the correct # of advertisements in this blogg and win blahh (Free 5 day software trial). just a thought.

  11. [...] Robert gets to provide a “Photowalking for the masses” show. This could mean a bigger audience (more people have compact cameras than SLRs). Show us how easy it is to make pictures as you did with the videoblogging. It also fits in with his desire to bring more people into the conversation as more people can relate to it. It opens up many other possible shows about tools for storing and managing you photos. OK, so maybe people might think he hasn’t given up being the evangelist for Microsoft as we might also see how we can make the most of XP / Vista and Xbox . [...]

  12. [...] Neither type of blogging is better–they are just different. I think the combination of both is the best way to go for any business. I believe customers want to build some form of relationship with a company–getting insight & building a relationship with employees is one way to do that very cheaply. Look at Robert Scoble, who has revolutionized corporate blogging and proved customers want more information about employees of companies whose products they use, by simply being part of the conversation at Microsoft. [...]