This is why I appreciate the sponsorship of my ScobleShow that Seagate paid for. They aren’t asking me to run stupid video advertising, like the Wall Street Journal talks about today, that pisses off my audience. I don’t get why companies try to force their brands down our throats. There’s a lot better way to get adoption than by doing that. Heck, you get more good feelings by supporting the community (like what Yahoo did last week by getting Beck to play a free concert) than by buying stupid interruptive advertising.
It’s a good thing that advertising agencies still don’t have a clue what Hugh MacLeod is doing with his little cartoons and by giving free wine to bloggers. Why is it a good thing? Cause if Hugh is the only one doing this new kind of advertising then he’ll continue to see huge results. He stands out cause he’s doing “clued-in-vertising” while everyone else is doing the old style advertising.
I can’t wait for the ROI reports that show that Web 2.0 advertising doesn’t work. Of course it doesn’t. But what Hugh is doing DOES work. Not only did Stormhoek (the wine that Hugh pitches) win a marketing award recently from the wine industry, but he doubled sales. And, he implanted Stormhoek in my brain. I live two hours from Napa. The idea that I know more about a South African wine than most of the wineries in Napa is simply heresy.
So, keep going advertisers. One thing — you can’t get on my blog unless you do something for the bloggers. Seagate is (I can’t share what yet, but they are doing some fun things — particularly around the CES show).
I’m sitting with a bunch of suits right now. It’s the Savvis Web 2.0 conference. Almost all men. A large percentage of whom are older than me. This is NOT the YouTube generation. Although they sure talk about it and talk about MySpace (one speaker suggested that everyone should have a MySpace page for each of their products).
It’s interesting to see the difference between this audience and the folks who showed up at the Podcasting Expo last week. There was a lot more energy there. But a lot less money and power. This room reeks of power. That room reeked of creativity and fun.
I’m seeing this “geek vs. suits” separation more often lately.
Yesterday I went to lunch at a country club over on Sand Hill Road. They wouldn’t let me in because I was wearing jeans. “Excuse me?” I said in my head. After all, it was people in jeans (denim, they called it) who made the products and services that made all those VCs so rich that they could have a private club to hang out at and play golf at.
They made me sit outside for lunch. Which was just fine. My host (who helped fund the country club) and I had a good laugh about that.
It reminded me of the time when I worked the counter at LZ Premiums in San Jose. A guy came in with ratty jeans and a T-shirt. I treated him the same way I treated all the suits that came in. He noted that and bought a nice camera system. Later, after he kept coming back in and buying a lot of stuff, I learned he was worth hundreds of millions of dollars. Said that I was the first sales guy who treated him well, which is why he brought his business back to me.
Last night I saw it again. I wore my standard jeans and T-shirt to a press meeting hosted by Become.com (a cool shopping search engine, they released a research report that found that people liked their shopping search engine better than Google). Everyone else was dressed up.
I’m gonna put my jeans on and hang out with the geeks this weekend at Code-Camp in Silicon Valley. No Beck, but no suits either.
The real action in the valley is still with the folks who wear jeans and T-shirts. No matter how much all the suits try to avoid that.
When did Silicon Valley go all suity on me? It’s certainly a sign that we’re back in a bubble. In 2001 when everyone was unemployed I rarely saw suits. Now that the money is back I’m seeing a lot more suits.
Not a good sign.
It was my first time doing an “unkeynote.” I started out by telling the audience “if a keynote is where one person stands on stage and teaches you, an ‘unkeynote’ is where the audience teaches the person standing on stage something.”
And I did learn a lot, got some great new podcasts/videoblogs to listen to (more than a dozen, in fact) and found out how people are measuring traffic on their own podcasts. Thanks to Podango for inviting me to do this (and I was not paid in any way for doing it, or mentioning it here).
Jason Miller has a bunch of interesting video interviews from the Podcasting Expo.
Two new ScobleShow segments just loaded:
1) CEO of Kaboodle, Manish Chandra (Kaboodle is an interesting service that helps you track Internet sites and data — for, say, when you are trying to keep track of a bunch of hotels like Maryam is right now for the CES show in Las Vegas).
2) CEO of Wikia, Gil Penchina (sister Wiki company to Wikipedia).
More to come soon. And, yes, I realize these could probably be turned into audio-only segments. In the future I’ll do that.
The good thing is that with both of these you can just play them in the background while you work and listen along.
Jason Calacanis is interviewed by John Furrier on video. Jason is a SVP at AOL. If you’ve never met Jason before you know that what he says will be controversial. I’d recommend downloading the video and playing off your hard drive.
I’m even more jealous. Geek Entertainment TV got to hang out with the band at the Yahoo Open Hack Day last week and got it on video too (they got the hacking puppets too).