Microsoft has Mini. Apple has “masked.” What’s funnier is that over on Masked comments a Dell blogger (who isn’t anonymous) shows up to try to improve Dell’s image. I say “kudos” to Dell. That’s the way to do be part of the conversation.
I don’t like anonymous blogs, but Apple deserves a raft of them. Apple’s PR department has employees freaked out about having conversations with customers in public.
Here’s a question for Apple’s PR: what happens when only anonymous employees can blog? Hint: your PR will be controlled by anonymous people!
One thing for the anonymous bloggers, though: you better hope that no one can figure out who you are through your IP addresses. You also better hope that Apple doesn’t hire HP’s investigators.
I would rather play it straight. If you’re a corporate employee, tell your boss you’re going to write a blog and if he or she doesn’t like that, then I’d find another job (or another boss) before posting again. It’s not worth your career.
I wouldn’t work someplace that didn’t let every employee blog, and blog openly. But that’s just me.