Every so often I get a weird phone call that turns out to be from a pretty brilliant guy (my cell phone number is always on my blog, just look to the right column — if I can answer the phone, I will happily talk to you, I don’t return voice mails, though). One of those happened last Thursday when I was driving. I answered the call and a guy said something like “I saw your picture on Valleywag where you were drinking a beer and I thought I’d give you a call.”
Turned out that guy was Dennis Buettner and he runs the U.S. Beer Drinking Team.
I was about to hang up. But, luckily I had nothing to do but drive home from Seagate to my house. An hour of highway with nothing to do except listen to more netcasts or talk radio. So, figured I’d hear him out.
As he talked I liked him more and more. I came to learn that his business is a serious one. Big bucks. He’s been on Oprah! Who is his biggest customer?
Turns out they buy U.S. Beer Drinking Team T-shirts by the bushel for their guys (among other things). I wish I thought of this business. They are available in 16,000 convenience stores as well as the Targets and big stores. The concept was endorsed
They even have an official netcasting station.
How did he pick beer as a good place to start a business? Well, he just looked up and saw that far more beer than movie tickets are sold in the world. Marketing 101: go where the money is.
Are you asking yourself, like I did, “why didn’t I think of that?”
Oh, and this business was started as a joke. It’s no laughing matter anymore.
But, now you know why I was drinking beer in Golden Gate Park yesterday. Anyone wanna do an unofficial SF Beer Drinking Meetup? We might even get Dennis to come out and join us. That guy sure loves his beer.