Sun Microsystems hosts virtual press conference

Eric Rice has a podcast with Philip Rosedale, CEO of Linden Lab, John Gage, Sun Microsystems, and Chris Melissinos. It’s a Sun Microsystems’ press conference in Second Life. Thanks to Shannon Clark for letting me know.

This is very cool, but one problem: you can only get about 100 people into one press conference. So, if something is really hot you’ll make lots of people mad unless you take video out of Second Life. Even then some will get mad that the can’t get into the main event. makes BIG play for all the VB’ers out there

I was over today at the conference getting a look at their new Apex. It’s a big deal.

Remember Visual Basic? It made building business apps for Windows easy.

Drag and drop a few things onto a form and you have a working Windows app.

So, what’s the equivilent of Windows today? Multi-tenant datacenters. You know, services that run on things like Google, Amazon, eBay, MSN, Yahoo, or’s datacenters (which run on thousands, or even, hundreds of thousands of machines — all that look like one system to a developer).

But building those apps and deploying them to the servers before has been a pretty complex job — Apex tries to make it all easy. I’m too tired to explain it all, but there’s plenty of great reports over on TechMeme. It’s quite impressive, though.

I also note that they have a way to build your own custom server-side extensions which you can then bundle up and share with other customers.

To take that into another arena, imagine if one of you built a killer extention and then I could run it on (which is also a multi-tenant app). Imagine if the system were smart enough to let me load that extension without taking down the performance of any other customer.

The only problem is that doesn’t have even close to the reach that Windows does, so saying that this is as significant as Visual Basic is a bit of hyperbole, but it is a pretty significant jump forward for enterprise developers.

Of course check out Dan Farber’s reports, which include a rebuttal from a competitor, Netsuite.

Office 2.0 conferencegoers get iPods

Buzz Bruggeman is staying at the house, attending the local Office 2.0 conference tomorrow. Tonight he came in saying “this is the coolest swag I’ve ever gotten.”

When Buzz says that you know that he got something very cool.

And, indeed, he was proudly showing off his new iPod Nano, which he got for attending the Office 2.0 conference. It has notes and stuff on it too.

But, don’t despair, the rest of us all get something too: Google is launching “docs and spreadsheets.” Oh, and the conference team is publishing a bunch of Office 2.0 Podcasts. I wonder, does Microsoft hear the Google engine roaring to life?

Watching the game with Dave and my link blog is back

I’m a very lucky guy. I’m watching the Oakland A’s playing the Detroit Tigers over at Dave Winer’s house. He got a brand new Sony 46-inch HDTV. Top of the line. It’s stunning. The A’s are getting beaten pretty badly by Detroit. So far down 5-0. Anyway. His screen is thinner than mine, smaller in size too (but cost almost as much). But has better sharpness and color and when a computer is displayed on his screen it’s much better than mine. If you haven’t had a chance to watch baseball on a real HDTV screen you’re missing out.

Yeah, I’m in the New York Times today thanks to my blog. Page C8. Talks about cool people I meet when I’m traveling on planes. I wonder who Maryam and I will sit next to when we travel on Thursday to the Converge South conference.

Anyway, today was busy. First over to Google’s Reader team.

Hey, my Link Blog is back! I am reading about 200 feeds right now. I hit “j” to scroll down through all my items. When I find something cool I click on “share this” and it goes to this blog. Oh, there’s a feed too.

The Google Reader team showed me that I can share each blog item that I like as I read it and now you can follow along.

The boring blogger visits Google Reader later today

I’m off to see the Google Reader team later today (among others, I have another day packed with interviews, will head over to’s big shindig in SF in the afternoon).

I might be boring, but Google Reader’s team has a sense of humor. Maybe I should make a “how boring is Scoble meter?”

Well, on one side of the meter would be Dare Obasanjo’s blog today about meeting Bill Gates. Next would come Shelley Powers’ writings about JavaScript and her photography (which rocks). Heading down the graph would be something like Doc Searls, which I find exciting, but is decidedly less exciting than meeting with Bill Gates, although today we learn that Doc listens to (or tries to, at least) Howard Stern.

Anyway, since I’m on this boring narcissistic kick, might as well talk about Pier 38. That’s where the cool kids hang out now. I was there today and saw Om. Niall. Irina. Eddie. Toni. Among others.

That’s where True Ventures is (the venture capital firm that funded Automattic, the company that hosts my blog).

Actually Eddie and Irina were over there for a meeting. Someone came over “oh, so WordPress hosts your blog for free and now you want free office space too?”

Guilty as charged.

Anyway, back to Google Reader. I am growing more and more enamored of it. What would you want to see the Reader team do? What would you like me to ask them?

Me? I want a bigger reader window, especially for when I just scroll through the latest items in a “read the river” fashion. I also want to resize the various panes. I can’t see the ends of some blog names, for instance, which also blocks how many items that particular blog has.

I also would like to see Google Reader join the Attention Trust (they were one of the RSS reader teams in attendance last week at the Attention Trust luncheon, by the way. Dan Farber has the details on that).

All our attention data are belong to us.


You know that these tools know what blogs we’re really reading, right? Clicking on. Emailing around. Voting on (or, in Google Reader parlance “starring”).

That’s attention data. Why don’t we have access to it? Or, at least know what is being collected?

I guess we’ll find out when the government starts asking for logs.

Hey, you’re not allowed to read boring blogs! Only those cool government approved blogs.

You think you don’t live in China? Give it a few years.