If you don’t disclose you’re being paid to blog, you’re gonna create a mess, like Edelman and Walmart did. That’s why I don’t like PayPerPost (which sponsored part of the conference yesterday). I don’t mind PayPerPost on the face of it. As long as you disclose you’re being paid, your integrity is intact. The problem is that PayPerPost doesn’t ask its bloggers to disclose the fact that they are getting paid to blog (I talked yesterday with one blogger who is using PayPerPost and says he doesn’t always disclose that fact).
That said, bloggers are selling out too cheap. What PayPerPost is really about is getting better search engine ranking. SEO firms used to charge thousands of dollars to do what bloggers are now doing for $5 to $20 per post. I think PayPerPost is brilliant, actually, as long as Google/Yahoo/Microsoft don’t change their rankings to punish PayPerPost advertisers.
If I were running a search engine I’d actually come out and say “we’re gonna remove any advertiser on PayPerPost from our listings.” Why? Cause any engine that doesn’t allow organized buying into the organic search results that way is going to get good feelings from me. Companies should be forced to buy advertising if they don’t want to do the hard work of actually earning a link and/or coverage.
The nice thing is that when the corrosive effect of money comes into the blogosphere and isn’t disclosed it’ll earn a direct blowback just like is on TechMeme today.
Another SEO Philippines Contest
I read on SEO Philippines newsgroup that the new keyword for the 2nd SEO contest was announced already by Mr. SEO guy Marc Macalua at Beercon SEO Phil gathering last October 28 at The Fort Makati. The mystery keyword is Ituloy Angsulong.
I’m taki…
[...] I was checking the international blogosphere scene when this post by Scobleizer caught my attention. [...]
[...] TechCrunch today invites us to visit another pay-per-post company that was just today launched to compete with Pay Per Post, CreamAid and LoudLaunch. Mike is correct, there seems to be a recent surge or "virus" of this business model as companies continue to try to capitalize on the buzz created by the word of mouth marketing craze created in the blogosphere. This model may only be a quick fix, or a band aid for companies that really don’t understand the online experience of blogs. Blogging is not about buying bits and pieces of attention, its about participation and conversation between the company and the audience. Purchasing a post here and there is not much different than Text Link Ads or merely link purchasing for the purpose of gaining "Google Juice" as we heard from Scoble. [...]
[...] “Blog Integrity Is Important“ [...]
[...] what was it Robert said, back in October about [...]
I dont know much more about blogging but it seems its a way to earn revenue for writing blog.
I dont know much more about blogging but it seems its a way to earn revenue for writing blog.
[...] (doch onvermeld!) gefinancierd gesponsort zijn door producenten. Wat is de content van die site nog waard als je dat [...]
well the unique articles on blogs are worth much and google gives also a big value to this. so make sure u write uniques and not c/p articles.
thanks!
well the unique articles on blogs are worth much and google gives also a big value to this. so make sure u write uniques and not c/p articles.
thanks!