PR Week is reporting that Edelman is taking over the Microsoft Windows Vista account. That underscores that Edelman and Microsoft need even more transparency at this time into what they are going to do with bloggers.
This is a big deal and a big loss for Waggener Edstrom.
UPDATE: Mary Jo Foley wrote me and said that Edelman didn’t take the Windows Vista PR account from Waggener Edstrom, just the one-day launch in January. Sorry for the error.
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Robert Scoble works at Fast Company.TV (title: Managing Director). Everything here, though, is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.
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October 18th, 2006 at 12:37 pm
I guess the husband and wife ‘installing and using vista’ blog idea isn’t gonna happen.
October 18th, 2006 at 12:39 pm
This is a good thing, a very good thing. WaggEd sucks rocks.
October 18th, 2006 at 12:48 pm
Isn’t ‘taking over the Windows vista account’ a bit of an overstatement? The article says they are providing supplemental support for the consumer launch.
October 18th, 2006 at 1:02 pm
DJ: yes, it was an overstatement. I corrected that now. Sorry.
October 18th, 2006 at 1:39 pm
you’ve got a typo in the ‘update’. should be “said that edelman”, not edstrom.
October 18th, 2006 at 1:57 pm
Re: the constructive feedback about sucking rocks; if Finally is interested in being more specific I have some confidence that we can improve. ;)
October 18th, 2006 at 1:59 pm
Once again we see that Scoble is incable of reading beyond the first two sentences of an article. Again proving that accuracy is not a core tenant of blogging, it seems.
October 18th, 2006 at 2:19 pm
LayZ: I wrote this before the article was totally posted. Thanks for noticing that.
MP: egg on face.
October 18th, 2006 at 2:58 pm
@6… Frank, I appreciate your willingness to improve, and I have confidence that YOU have the ability…but your people on the street do not. My experience in working with WaggEd has been that the people interfacing with MSFT are WAYYY to junior and inexperienced. You spent 90% of the meeting trying to educate complete noobs as to the marketplace, product opportunity, etc. The second issue is internal MSFT in marketing not knowing really how to guide the process or even vet a decent campaign or marketing plan. (rant off, but IMHO MSFT just needs a marketing revamp, maybe the community approach is the best way to go).
October 18th, 2006 at 3:55 pm
If Edelman is in fact handling just the Vista launch, not taking over the account per se, then shouldn’t the headline of this article / blog posting also be changed to reflect that? Or are hits off the heading more important than total accuracy?
October 18th, 2006 at 3:58 pm
All I can say is that my dealings with WaggEd team, mainly in relation to writing Vista and Office 2007 pieces for local (Australian) media outlets, have been quite positive…
October 18th, 2006 at 4:07 pm
Skip: >>Or are hits off the heading more important than total accuracy?
Not that at all. I just changed it. I totally missed the headline when I wrote the correction. Sorry.
October 18th, 2006 at 4:39 pm
I would encourage anyone who is feeling frustrated with the support or info they are getting from the agency to drop me a line. We’re not perfect, and I guarantee that we want to do better, both in general and when there is a problem.
My email is linked to from the blog: http://glasshouse.waggeneredstrom.com
October 18th, 2006 at 6:19 pm
Windows Vista Launch January 30 ‘07 NYC
October 18th, 2006 at 8:47 pm
@8 again proving the point that speed and being “first”– obviously in the interest of link-whoreing– is more important to you than accuracy. Is this the type of “journalism” you were taught at SJSU? I mean, afterall, bloggers are journalists, right?
December 26th, 2006 at 7:27 pm
[...] Ok, so yeah, I’ve been blogging about Microsoft quite a bit lately. I guess their marking people are doing their job well, since the launch of Windows Vista is next month. Speaking of which, last week I received an email from Edelman, the PR firm who is handling the launch of Windows Vista, letting me know that Microsoft is sending me a present in the form of a laptop with Windows Vista installed on it, no strings attached. [...]
December 26th, 2006 at 10:46 pm
[...] Cool - I’ve been blogging about Vista for some time as well - maybe MS can try to buy win me back Ok, so yeah, I’ve been blogging about Microsoft quite a bit lately. I guess their marketing people are doing their job well, since the launch of Windows Vista is next month. Speaking of which, last week I received an email from Edelman, the PR firm who is handling the launch of Windows Vista, letting me know that Microsoft is sending me a present in the form of a laptop with Windows Vista installed on it, no strings attached. [...]
December 27th, 2006 at 5:46 am
[...] December 27, 2006 “Ok, so yeah, I’ve been blogging about Microsoft quite a bit lately. I guess their marketing people are doing their job well, since the launch of Windows Vista is next month. Speaking of which, last week I received an email from Edelman, the PR firm who is handling the launch of Windows Vista, letting me know that Microsoft is sending me a present in the form of a laptop with Windows Vista installed on it, no strings attached.” [...]
December 28th, 2006 at 9:17 am
[...] Unfortunately, some folks are giving you hard time about this most excellent program. The problem arose, I think, because there is a perception that giving someone a free laptop (and a nice one, at that) might unduly influence their review of a product. From Scott Beale: I received an email from Edelman, the PR firm that is handling the launch of Windows Vista, letting me know that Microsoft is sending me a “present” in the form of a laptop with Windows Vista installed on it, “no strings attached”. [...]
December 29th, 2006 at 12:38 am
[...] Sure, the launch of Vista will be big. And landing the PR chores for it was big news in the biz. [...]