Edelman gets Windows Vista launch account

PR Week is reporting that Edelman is taking over the Microsoft Windows Vista account. That underscores that Edelman and Microsoft need even more transparency at this time into what they are going to do with bloggers.

This is a big deal and a big loss for Waggener Edstrom.

UPDATE: Mary Jo Foley wrote me and said that Edelman didn’t take the Windows Vista PR account from Waggener Edstrom, just the one-day launch in January. Sorry for the error.

Comments

  1. Isn’t ‘taking over the Windows vista account’ a bit of an overstatement? The article says they are providing supplemental support for the consumer launch.

  2. Isn’t ‘taking over the Windows vista account’ a bit of an overstatement? The article says they are providing supplemental support for the consumer launch.

  3. Once again we see that Scoble is incable of reading beyond the first two sentences of an article. Again proving that accuracy is not a core tenant of blogging, it seems.

  4. Once again we see that Scoble is incable of reading beyond the first two sentences of an article. Again proving that accuracy is not a core tenant of blogging, it seems.

  5. @6… Frank, I appreciate your willingness to improve, and I have confidence that YOU have the ability…but your people on the street do not. My experience in working with WaggEd has been that the people interfacing with MSFT are WAYYY to junior and inexperienced. You spent 90% of the meeting trying to educate complete noobs as to the marketplace, product opportunity, etc. The second issue is internal MSFT in marketing not knowing really how to guide the process or even vet a decent campaign or marketing plan. (rant off, but IMHO MSFT just needs a marketing revamp, maybe the community approach is the best way to go).

  6. @6… Frank, I appreciate your willingness to improve, and I have confidence that YOU have the ability…but your people on the street do not. My experience in working with WaggEd has been that the people interfacing with MSFT are WAYYY to junior and inexperienced. You spent 90% of the meeting trying to educate complete noobs as to the marketplace, product opportunity, etc. The second issue is internal MSFT in marketing not knowing really how to guide the process or even vet a decent campaign or marketing plan. (rant off, but IMHO MSFT just needs a marketing revamp, maybe the community approach is the best way to go).

  7. If Edelman is in fact handling just the Vista launch, not taking over the account per se, then shouldn’t the headline of this article / blog posting also be changed to reflect that? Or are hits off the heading more important than total accuracy?

  8. If Edelman is in fact handling just the Vista launch, not taking over the account per se, then shouldn’t the headline of this article / blog posting also be changed to reflect that? Or are hits off the heading more important than total accuracy?

  9. All I can say is that my dealings with WaggEd team, mainly in relation to writing Vista and Office 2007 pieces for local (Australian) media outlets, have been quite positive…

  10. All I can say is that my dealings with WaggEd team, mainly in relation to writing Vista and Office 2007 pieces for local (Australian) media outlets, have been quite positive…

  11. Skip: >>Or are hits off the heading more important than total accuracy?

    Not that at all. I just changed it. I totally missed the headline when I wrote the correction. Sorry.

  12. Skip: >>Or are hits off the heading more important than total accuracy?

    Not that at all. I just changed it. I totally missed the headline when I wrote the correction. Sorry.

  13. @8 again proving the point that speed and being “first”– obviously in the interest of link-whoreing– is more important to you than accuracy. Is this the type of “journalism” you were taught at SJSU? I mean, afterall, bloggers are journalists, right?

  14. @8 again proving the point that speed and being “first”– obviously in the interest of link-whoreing– is more important to you than accuracy. Is this the type of “journalism” you were taught at SJSU? I mean, afterall, bloggers are journalists, right?

  15. [...] Ok, so yeah, I’ve been blogging about Microsoft quite a bit lately. I guess their marking people are doing their job well, since the launch of Windows Vista is next month. Speaking of which, last week I received an email from Edelman, the PR firm who is handling the launch of Windows Vista, letting me know that Microsoft is sending me a present in the form of a laptop with Windows Vista installed on it, no strings attached. [...]

  16. [...] Cool – I’ve been blogging about Vista for some time as well – maybe MS can try to buy win me back  Ok, so yeah, I’ve been blogging about Microsoft quite a bit lately. I guess their marketing people are doing their job well, since the launch of Windows Vista is next month. Speaking of which, last week I received an email from Edelman, the PR firm who is handling the launch of Windows Vista, letting me know that Microsoft is sending me a present in the form of a laptop with Windows Vista installed on it, no strings attached. [...]

  17. [...] December 27, 2006 “Ok, so yeah, I’ve been blogging about Microsoft quite a bit lately. I guess their marketing people are doing their job well, since the launch of Windows Vista is next month. Speaking of which, last week I received an email from Edelman, the PR firm who is handling the launch of Windows Vista, letting me know that Microsoft is sending me a present in the form of a laptop with Windows Vista installed on it, no strings attached.” [...]

  18. [...] Unfortunately, some folks are giving you hard time about this most excellent program. The problem arose, I think, because there is a perception that giving someone a free laptop (and a nice one, at that) might unduly influence their review of a product. From Scott Beale: I received an email from Edelman, the PR firm that is handling the launch of Windows Vista, letting me know that Microsoft is sending me a “present” in the form of a laptop with Windows Vista installed on it, “no strings attached”. [...]