Comments on: How many still use Yellow Pages? http://scobleizer.com/2006/10/19/how-many-still-use-yellow-pages/ Exploring the 2010 Web Sun, 22 Nov 2009 00:51:43 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: johnrafanello http://scobleizer.com/2006/10/19/how-many-still-use-yellow-pages/comment-page-2/#comment-118232 johnrafanello Sat, 22 Aug 2009 14:13:48 +0000 http://scobleizer.wordpress.com/2006/10/19/how-many-still-use-yellow-pages/#comment-118232 Finding local business online is clunky at best. I get an incomplete listing of local businesses. Also out of area businesses show up also. It is faster and easier to get the information I NEED by looking at a display ad with all the appropriate consumer info in it with photos. I get a much better feel for the business and if it is right for me. Finding local business online is clunky at best. I get an incomplete listing of local businesses. Also out of area businesses show up also. It is faster and easier to get the information I NEED by looking at a display ad with all the appropriate consumer info in it with photos. I get a much better feel for the business and if it is right for me.

]]> By: Net Magellan http://scobleizer.com/2006/10/19/how-many-still-use-yellow-pages/comment-page-2/#comment-43453 Net Magellan Thu, 31 Jul 2008 06:33:57 +0000 http://scobleizer.wordpress.com/2006/10/19/how-many-still-use-yellow-pages/#comment-43453 The printed books are handy away from the computer room, e.g. we're in the kitchen and decide to eat out, or we're in the car and want to find restaurants in an unfamiliar suburb. Not everyone leaves their PC switched on. Even in a web browser an IYP site is better than a Google search because a search result doesn't tell me if I have looked at all the available resuts for a given area. You just see the ones who used SEO or you see many results that aren't business listings but might rank for the search query, e.g. they are reviews. The printed book (or IYP) lists every business in a given heading - some IYPs also have ratings and reviews, which can help narrow down a choice. The printed books are handy away from the computer room, e.g. we’re in the kitchen and decide to eat out, or we’re in the car and want to find restaurants in an unfamiliar suburb. Not everyone leaves their PC switched on.

Even in a web browser an IYP site is better than a Google search because a search result doesn’t tell me if I have looked at all the available resuts for a given area. You just see the ones who used SEO or you see many results that aren’t business listings but might rank for the search query, e.g. they are reviews. The printed book (or IYP) lists every business in a given heading – some IYPs also have ratings and reviews, which can help narrow down a choice.

]]> By: Chris Barratt http://scobleizer.com/2006/10/19/how-many-still-use-yellow-pages/comment-page-2/#comment-43445 Chris Barratt Mon, 11 Feb 2008 14:08:40 +0000 http://scobleizer.wordpress.com/2006/10/19/how-many-still-use-yellow-pages/#comment-43445 why should they take it off line when they can make more money. I'm constantly bombarded with yell.com telling me my advert is not performing well, It won't perform at all next year. Best rip off so far is that if you are a constant client, they are obliged to give you a discount, but as there is a price increase each year, they tell you that you won't have to pay it. bollocks. why should they take it off line when they can make more money. I’m constantly bombarded with yell.com telling me my advert is not performing well, It won’t perform at all next year.
Best rip off so far is that if you are a constant client, they are obliged to give you a discount, but as there is a price increase each year, they tell you that you won’t have to pay it. bollocks.

]]> By: lucas http://scobleizer.com/2006/10/19/how-many-still-use-yellow-pages/comment-page-2/#comment-43447 lucas Sat, 17 Nov 2007 22:07:47 +0000 http://scobleizer.wordpress.com/2006/10/19/how-many-still-use-yellow-pages/#comment-43447 I wish we could opt out on yellow page delivery. I would in a heartbeat. And I don't like Yellowpages.com. For years I advertised in the print book. I understood that you had to sign up for a year. They print it and it stays out for a year. They make there internet advertisers sign up for a year as well. The performance of my Ad stinks. They could take it offline easy. They won't. I wish we could opt out on yellow page delivery. I would in a heartbeat. And I don’t like Yellowpages.com. For years I advertised in the print book. I understood that you had to sign up for a year. They print it and it stays out for a year. They make there internet advertisers sign up for a year as well. The performance of my Ad stinks. They could take it offline easy. They won’t.

]]> By: Chris Barratt http://scobleizer.com/2006/10/19/how-many-still-use-yellow-pages/comment-page-2/#comment-43452 Chris Barratt Wed, 24 Oct 2007 19:29:52 +0000 http://scobleizer.wordpress.com/2006/10/19/how-many-still-use-yellow-pages/#comment-43452 yellow pages strike again, latest rip off, put AAAAAA in front of your company name and go stright to the front of your comptitors. yellow pages strike again, latest rip off, put
AAAAAA in front of your company name and go stright to the front of your comptitors.

]]> By: kenc http://scobleizer.com/2006/10/19/how-many-still-use-yellow-pages/comment-page-2/#comment-43448 kenc Mon, 01 Oct 2007 22:16:41 +0000 http://scobleizer.wordpress.com/2006/10/19/how-many-still-use-yellow-pages/#comment-43448 One correction to all of your commentary: the YP print industry DOES NOT knock down any trees for their paper. When you take a round tree to mill it for lumber you get more than enough by-products which when combined with 40%+ recycled content gives them all the paper they need.... One correction to all of your commentary: the YP print industry DOES NOT knock down any trees for their paper. When you take a round tree to mill it for lumber you get more than enough by-products which when combined with 40%+ recycled content gives them all the paper they need….

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