I’ve grown fond of the Podonomics blog, done by Leesa Barnes, lately now that I’m reading feeds again (and sharing my favorite items with you, thanks to Google Reader).
Anyway, tonight she wrote about Starbucks and how boring its podcast was (and why it was boring and how to fix it). Good lessons for corporate types if they want to get into podcasting.
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Robert Scoble works at Fast Company.TV (title: Managing Director). Everything here, though, is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.
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October 20th, 2006 at 8:13 am
I couldn’t agree more. I talked about them a while ago at http://www.managingthegray.com/2006/08/29/starbucks-podcast/ and actually just presented them as a case study at the Canadian Marketing Association as a brand that gets kudos for at least trying it, but coming up WAY short.
October 20th, 2006 at 12:24 pm
Thanks for the link love, Robert. I couldn’t understand why everyone was poo-pooing on the Starbucks podcast until I listened to it. Wow, quelle horreur!
There’s still hope for Starbucks, they just need to focus less on the coffee bean and more on their customers. Then they’ll have a winner.
October 22nd, 2006 at 11:02 am
Why do you think Starbucks podcast was boring? What do they sell? Exactly, coffee! When do you drink coffee? Right, when you get tired. And when do you get tired? When you get bored! This is just a brilliant marketing strategy from Starbucks!
October 25th, 2006 at 7:58 pm
Cringeworthy.