Roxanne, who does the Beach Walks videoblog, has a great set of guidelines for big companies who are sponsoring videos, podcasts, and other things online. Funny, I was just filming a little sponsor segment for Seagate when I came across this. I’m sending this to them.
Sigh, I thought this story was embargoed until tomorrow morning but I guess not. I should have known the rules. If PR says 8 a.m. on Monday that really means 6 p.m. Sunday night.
Anyway, I’m editing the video now and it’ll be up in the morning.
Cisco is the one doing the announcing. Here’s what I saw last week.
The PR folks led me into a room. I turned on my camera. I thought there were six people around a desk at first. I saw Mike Vizard, who is on the Gillmor Gang, among other things.
We say hi, but then I notice that the three people on the other side of the desk are actually on HD screens and aren’t in the room at all.
The desk is made to fool your eye into thinking the folks on the screens (if you haven’t figured it out yet, Mike Vizard was actually in New York, along with two others) are actually in the room at the same table with you. In an article about this in the San Jose Mercury News a Gartner Analyst said it was “like magic.” I agree. When you first experience this it is stunning.
There is lighting built in to make sure you look great. Microphones (using surround sound, so the voices come from where they are located on the screens) are built into the table.
The video tomorrow will show you a bit of how it feels to be in one of these rooms, but I’m watching and it doesn’t really demonstrate the experience. Being in this is unreal: like being teleported into a Star Trek movie.
Cost? $300,000 for the three-screen version, or $80,000 for single screen version, so this is only for really rich people or companies right now. More articles about the Cisco Telepresence system are on Google News.
I used to sell videoconferencing systems for Winnov. This is nothing like what you can get on cheaper systems. Tomorrow’s video will give you a lot more details.
Congrats to Shel Holtz (one of my favorite marketing bloggers/podcasters), C.C. Chapman (podsafe music pioneer), Neville Hobson (partner on Shel’s podcast), Joe Jaffe (advertising guru who wrote an excellent book titled “Life After the 30 Second Spot”) who joined together to create Crayon.
TechCrunch has the details and says they are claiming to be the first company launched in the virtual SecondLife. Neville Hobson has a post on Crayon too.
So, we went down to the Apple store and tried to buy an iSight. Turns out they are sold out. The salesperson said they can’t keep them in stock. A customer behind me was looking for one too and said that they are sold out everywhere.
Tim Bray (co-creator of XML and a Sun Microsystems’ employee) is taking on a bit of heat cause he said Sun Microsystems’ new product is “fucking cool.” That is causing a bit of controversy.
I tried to stay away from swearing when I worked at Microsoft. Mostly cause I represented a lot of people who probably wouldn’t appreciate my language. I said “fuck” on stage once at Les Blogs and Maryam thought it was inappropriate.
Personally I think it’s cool that Tim Bray thinks Sun’s new product is cool enough to use salty language about.
I paid attention to that new product launch BECAUSE of Tim’s language. (I linked to pictures of the Blackbox several times on my link blog).
But, what about you?