Can a corporate blogger use the "F-word?"

Tim Bray (co-creator of XML and a Sun Microsystems’ employee) is taking on a bit of heat cause he said Sun Microsystems’ new product is “fucking cool.” That is causing a bit of controversy.

I tried to stay away from swearing when I worked at Microsoft. Mostly cause I represented a lot of people who probably wouldn’t appreciate my language. I said “fuck” on stage once at Les Blogs and Maryam thought it was inappropriate.

Personally I think it’s cool that Tim Bray thinks Sun’s new product is cool enough to use salty language about.

I paid attention to that new product launch BECAUSE of Tim’s language. (I linked to pictures of the Blackbox several times on my link blog).

But, what about you?

  • http://www.entrepreneurslife.com/ Michael Cage

    If you want someone to be authentic, how could you possibly get upset with them for blogging the way they (presumably) speak — whether that is stuffy and formal or profanity-laced and energetic?

    Whether their corporate employers will allow them is another issue … but I think it’s silly for the blogosphere to get upset by it. You can’t both want authenticity and then cry when it happens. :-)

  • http://www.entrepreneurslife.com/ Michael Cage

    If you want someone to be authentic, how could you possibly get upset with them for blogging the way they (presumably) speak — whether that is stuffy and formal or profanity-laced and energetic?

    Whether their corporate employers will allow them is another issue … but I think it’s silly for the blogosphere to get upset by it. You can’t both want authenticity and then cry when it happens. :-)

  • anon

    What I have to say about that is: NO.

    There’s many more words that corporate bloggers can use instead of the “F-Word”.

    In fact, I’d actually rather not read a blog entry that has any swearing/inappropiate words in it.

    There’s many more words that people can spice up their blog with than that.

  • anon

    What I have to say about that is: NO.

    There’s many more words that corporate bloggers can use instead of the “F-Word”.

    In fact, I’d actually rather not read a blog entry that has any swearing/inappropiate words in it.

    There’s many more words that people can spice up their blog with than that.

  • http://act2.spaces.live.com/ Alfred Thompson

    I really don’t appreciate such language. To me is suggests immaturity. I lose some respect for someone when I hear them use that sort of langauge. People who think it is “cool” or adds something useful need to grow up or get a better vocabulary. It adds nothing.

  • http://act2.spaces.live.com Alfred Thompson

    I really don’t appreciate such language. To me is suggests immaturity. I lose some respect for someone when I hear them use that sort of langauge. People who think it is “cool” or adds something useful need to grow up or get a better vocabulary. It adds nothing.

  • http://dotnetjunkies.com/WebLog/paul/default.aspx paul

    In Ireland everybody uses the F-expletive all the time – it’s fucking freezing – or fuck all – which means there is nothing there at all, but we would never use it in the personaly offensive f-YOU as we do in the good old USA.

  • http://dotnetjunkies.com/WebLog/paul/default.aspx paul

    In Ireland everybody uses the F-expletive all the time – it’s fucking freezing – or fuck all – which means there is nothing there at all, but we would never use it in the personaly offensive f-YOU as we do in the good old USA.

  • http://www.arcanology.com/ Al Billings

    Can someone tell me what an “inappropriate” word is? My mother can swear like a sailor so it isn’t what my mother says… :-)

  • http://www.arcanology.com Al Billings

    Can someone tell me what an “inappropriate” word is? My mother can swear like a sailor so it isn’t what my mother says… :-)

  • http://www.bynkii.com/ John C. Welch

    While I have more problems with the poor usage of profanity than profanity itself, (Really. If you’re going to use profanity, do it well. Quantity and quality are NOT the same), there are places it’s not appropriate. I won’t use it in a preso, period, not appropriate. Other places, sure. But that’s me.

    Time and place, etc.

  • http://www.bynkii.com/ John C. Welch

    While I have more problems with the poor usage of profanity than profanity itself, (Really. If you’re going to use profanity, do it well. Quantity and quality are NOT the same), there are places it’s not appropriate. I won’t use it in a preso, period, not appropriate. Other places, sure. But that’s me.

    Time and place, etc.

  • Jake

    This is only news because our society was founded by Puritans, and that neurosis sticks around, in the form of outraged mothers and bizarro hangups about sex. Can anyone actually prove that saying “fuck” actually harms anyone?

    Meanwhile, most of my friends in technology curse frequently and often. They’re also deeply passionate about technology, so it doesn’t surprise me that a technologist at Sun would use that sort of language.

  • Jake

    This is only news because our society was founded by Puritans, and that neurosis sticks around, in the form of outraged mothers and bizarro hangups about sex. Can anyone actually prove that saying “fuck” actually harms anyone?

    Meanwhile, most of my friends in technology curse frequently and often. They’re also deeply passionate about technology, so it doesn’t surprise me that a technologist at Sun would use that sort of language.

  • http://chanson.livejournal.com/ Chris Hanson

    I think people who are so old-fashioned as to “not appreciate” expletives or who “prefer not to read” them are a dwindling minority. People should feel free to use the full range of expressive language in any medium they wish; what they say, and the skill with which they say it, should be the sole measure of the worth of their message.

    In other words, if someone tunes out a message just because it has the word “fuck” in it and their oh-so-sensitive ears (or eyes) can’t handle that, they’re the fucking idiot. Not the person bearing it.

  • http://chanson.livejournal.com Chris Hanson

    I think people who are so old-fashioned as to “not appreciate” expletives or who “prefer not to read” them are a dwindling minority. People should feel free to use the full range of expressive language in any medium they wish; what they say, and the skill with which they say it, should be the sole measure of the worth of their message.

    In other words, if someone tunes out a message just because it has the word “fuck” in it and their oh-so-sensitive ears (or eyes) can’t handle that, they’re the fucking idiot. Not the person bearing it.

  • http://www.mcdevzone.com/ Mike Cohen

    When I got my first blue & white G3 in my office (I wasn’t blogging at the time) I described it as “fucking fast”.

  • http://www.mcdevzone.com/ Mike Cohen

    When I got my first blue & white G3 in my office (I wasn’t blogging at the time) I described it as “fucking fast”.

  • http://blogs.exbiblio.com/ Hugh

    I won’t be using four letter words at the corporate blog I write for Exbiblio simply because I’ve never heard anyone there swear. If people did f and blind around the office, then I would think it was a true reflection of the corporate culture.

  • http://blogs.exbiblio.com Hugh

    I won’t be using four letter words at the corporate blog I write for Exbiblio simply because I’ve never heard anyone there swear. If people did f and blind around the office, then I would think it was a true reflection of the corporate culture.

  • http://scobleizer.wordpress.com/ Robert Scoble

    Mike: there are no good expletives to explain how fast my new MacPro is.

  • http://scobleizer.wordpress.com/ Robert Scoble

    Mike: there are no good expletives to explain how fast my new MacPro is.

  • http://www.livedigitally.com/ Jeremy Toeman

    I generally avoid cursing in any typed/printed communications, unless I want it to utterly stand out. I feel it alienates a larger audience than most people think. Also, by taking this approach, whenever I actually do curse, I find it is more impactful.

  • http://www.livedigitally.com Jeremy Toeman

    I generally avoid cursing in any typed/printed communications, unless I want it to utterly stand out. I feel it alienates a larger audience than most people think. Also, by taking this approach, whenever I actually do curse, I find it is more impactful.

  • http://www.sriramkrishnan.com/blog Sriram Krishnan

    Any debate on the f-word itself is beside the point.

    Blogging is about authenticity – not covering up how you are in real life. If people swear in real life and we’re ok with that, it seems hypocritical to get worked up when they use the same language on their blogs.

    Tim Bray is just being Tim Bray. If you don’t like him or the way he speaks, you can do the blogosphere-equivalent of closing your ears – you can unsubscribe.

  • http://www.sriramkrishnan.com/blog Sriram Krishnan

    Any debate on the f-word itself is beside the point.

    Blogging is about authenticity – not covering up how you are in real life. If people swear in real life and we’re ok with that, it seems hypocritical to get worked up when they use the same language on their blogs.

    Tim Bray is just being Tim Bray. If you don’t like him or the way he speaks, you can do the blogosphere-equivalent of closing your ears – you can unsubscribe.

  • http://joelion.com/ joe

    teehehe – you said a dirty word. tehehe

  • http://joelion.com joe

    teehehe – you said a dirty word. tehehe

  • http://lagesse.org/ Rob La Gesse

    Ah, fuck… I just try not to let the language bother me. My grandfather was a Nazarine Minister. Very strict.

    He came back from the movies after watching “Porky’s”. My dad asked him if it wasn’t a bit to “rough” for his tastes and my grandfather replied, “You just ignore that part, and focus on what’s important”.

  • http://lagesse.org Rob La Gesse

    Ah, fuck… I just try not to let the language bother me. My grandfather was a Nazarine Minister. Very strict.

    He came back from the movies after watching “Porky’s”. My dad asked him if it wasn’t a bit to “rough” for his tastes and my grandfather replied, “You just ignore that part, and focus on what’s important”.

  • Michael Wiley

    While I use the word regularly in all of its variations, it’s inappropriate in a corporate blog.

  • Michael Wiley

    While I use the word regularly in all of its variations, it’s inappropriate in a corporate blog.

  • Nathan M.

    It’s not about Puritans, It’s not about authenticity, It’s about culture. White Collar professional culture is very similar to what one would call “High Culture”, and as such, certain topics, words and idioms are innapropriate.

    Whatever the reasons, whatever the history, it is inescapable that profanity is, as a general rule, unaccepatble in public professional communiques (with notable exceptions of course). If you wouldn’t use the word at a state dinner or in a job interview, you shouldn’t use it while representing a corporate entity.

  • Nathan M.

    It’s not about Puritans, It’s not about authenticity, It’s about culture. White Collar professional culture is very similar to what one would call “High Culture”, and as such, certain topics, words and idioms are innapropriate.

    Whatever the reasons, whatever the history, it is inescapable that profanity is, as a general rule, unaccepatble in public professional communiques (with notable exceptions of course). If you wouldn’t use the word at a state dinner or in a job interview, you shouldn’t use it while representing a corporate entity.

  • Anonymous

    Interestingly, technorati’s seeing 35,000 posts with the word “fuck” (or varients) from blogs with a lot of authority.

    http://technorati.com/search/fuck?language=n&authority=a7

  • Anonymous

    Interestingly, technorati’s seeing 35,000 posts with the word “fuck” (or varients) from blogs with a lot of authority.

    http://technorati.com/search/fuck?language=n&authority=a7

  • http://dotnet.org.za/trumpi Trumpi

    Words like “fuck” tend to make me want to click on words like “unsubscribe”.

  • http://dotnet.org.za/trumpi Trumpi

    Words like “fuck” tend to make me want to click on words like “unsubscribe”.

  • Chris

    It gives a more personal feel to the statement. It hasn’t gone through a corporate filter. The blogger is stating their exact thoughts on the product. It’s one use of the word fuck.

    “Sticks and stones may break my bones but WORDS will never hurt me.”

  • Chris

    It gives a more personal feel to the statement. It hasn’t gone through a corporate filter. The blogger is stating their exact thoughts on the product. It’s one use of the word fuck.

    “Sticks and stones may break my bones but WORDS will never hurt me.”

  • http://argolon.com/ Conor O’Neill

    Paul’s right about us Paddies. I read Tim’s post and hadn’t noticed the “fuck” until you mentioned it.

    As we might say over here “you’ve little to be worrying about”

  • http://argolon.com/ Conor O’Neill

    Paul’s right about us Paddies. I read Tim’s post and hadn’t noticed the “fuck” until you mentioned it.

    As we might say over here “you’ve little to be worrying about”

  • http://www.psynixis.com/blog/ Simon Brocklehurst

    If people don’t like it, they should simply unsubscribe; and do so without whining about it.

    *Newsflash for people that complain about unimportant stuff like this* No. One. Cares. What. You. Think.

  • http://www.psynixis.com/blog/ Simon Brocklehurst

    If people don’t like it, they should simply unsubscribe; and do so without whining about it.

    *Newsflash for people that complain about unimportant stuff like this* No. One. Cares. What. You. Think.

  • http://makemarketinghistory.blogspot.com/ John Dodds

    I’m not fussed by the language people use but as an attention-getting device it has a very short shelf-life.

  • http://makemarketinghistory.blogspot.com John Dodds

    I’m not fussed by the language people use but as an attention-getting device it has a very short shelf-life.

  • Christopher Coulter

    Well ‘frak’ is still ok… :)

  • Christopher Coulter

    Well ‘frak’ is still ok… :)

  • http://blogs.msdn.com/robburke Rob Burke

    I think it’s an issue of “raising the stakes.” Once you’re cussing (instead of being eloquent) to describe something that blows you away, you can’t raise the stakes that high again.

    Well, without entering into South Park or The Aristocrats territory.

    And I also agree that there’s a ‘tone’ issue. If nobody in the corporation cusses in public, and it’s a corporate blog, there I think there are fair questions about appropriateness to be asked.

  • http://blogs.msdn.com/robburke Rob Burke

    I think it’s an issue of “raising the stakes.” Once you’re cussing (instead of being eloquent) to describe something that blows you away, you can’t raise the stakes that high again.

    Well, without entering into South Park or The Aristocrats territory.

    And I also agree that there’s a ‘tone’ issue. If nobody in the corporation cusses in public, and it’s a corporate blog, there I think there are fair questions about appropriateness to be asked.