Contextual video advertising age begins

Allan Grinshtein, president and CEO of Immense LLC, just wrote me and announced that his company rolled out over the weekend what he believes as the first contextual video advertising on the Web: Walnuts.

First customer? Blip.TV, which seems to have a nicer home page than the last time I was there. Nice channels. More over on Immense’ site.

Comments

  1. It always worries me when advertising companies make claims like “Walnuts catch visitors at the peak of their interest without being annoying.” It’s a fine aspiration, but it’s up to the viewer to decide what is annoying and I can see great potential for annoyance even if they are contextual.

    And if anyone from Immense is reading this, you have a horrible typo on your homepage which doesn’t send out the best message in respect of accuracy.

  2. It always worries me when advertising companies make claims like “Walnuts catch visitors at the peak of their interest without being annoying.” It’s a fine aspiration, but it’s up to the viewer to decide what is annoying and I can see great potential for annoyance even if they are contextual.

    And if anyone from Immense is reading this, you have a horrible typo on your homepage which doesn’t send out the best message in respect of accuracy.

  3. [...] Scobleizer has a brief post on a new service for inserting contextual ads in web video. The company launching the service, Immen.se, calls the ads “walnuts”, which are basically keyword-driven text ads that appear inside a video.  I’m not a big fan of most contextual ads; just because I watch a clip of Sunday night’s World Series game doesn’t mean I want to buy a Tigers’ cap or a jar of pine tar. At its worst, contextual advertising ventures beyond annoying into the distasteful; consider the turpentine ads placed next to a recent CNN video on a mother forcing her pregnant daughter to drink turpentine. Ouch, babe. [...]