Damn, the PayPerPost PR machine continues to pull me in. Yes, all the negative PR about it makes it more interesting as a business.
It’s like some kind of virus has gotten into the blogosphere. It’s all over TechMeme right now.
Anyway, I don’t think PayPerPost’s disclosure policy goes far enough. Having a global disclosure policy is a start, but in the world of search engines and aggregation sites and feed readers we need a DisclosePerPost policy.
What’s so hard about putting a disclosure on each post? Something like:
DISCLOSURE: My sponsor, Seagate, sponsored this post. Read all about their new encrypted hard drive over at Google News.
I like Andrew Bourland’s idea, though, for how I could make a lot of money. Instead of selling a post he recommends selling my whole blog. He thinks he could get me $25,000. Hmmm.
Does not getting paid make my endorsement more or less likely to be believed or acted on?
Anyway, my disclosure policy? If I take money to say something I will disclose IN MY POST where I write about them. That way if you find my post over on Technorati or Sphere you’ll know about my biases even if you never visit my blog.
I still think PayPerPost is brilliant. Instead of paying some SEO expert thousands of dollars you can just hire PayPerPost to do a better job for far less money (a link from a blogger, particularly if you get that blogger to use the right keywords when they link is worth FAR more than any link farm or other “black hat SEO” techniques and is far less likely to get your company removed from Yahoo or Google or Live.com). Just remember folks, that $20 you took to write about a company is helping them move up the result set in Google/Yahoo/Live. So, when search gets “noisier” you know who to blame.
Anti-disclosure. Seagate didn’t really pay me to post about that here. They got this post for free cause I really appreciate their sponsorship of ScobleShow.