60 thoughts on “Zunespirational

  1. It’s dead simple: Annoying vs. Pleasing.

    1) Products and Marketing that annoy the target user population will not thrive in the face of:
    2) Products and Marketing that are pleasing to the target user population.
    This is why Apple owns the market after coming to the party late.
    If Microsoft can place the iPod in position 1 and take position 2 for itself – Zune will have a thriving future as a platform.
    Strike 1 for Microsoft.
    We’ll know how many strikes Microsoft gets after being called out. They may get only one strike if the target user population concludes Zune is a real stinker.
    Zune doesn’t even have to be a poor product to be labeled a bona fide Stinker. So much hyperventilating capital was bet on Zune being the last chance to kill the iPod – what with *gasp* wireless sharing and *oooooh* FM radio!-that the iPod was so “pitifully lacking” ;) – not to mention the bottomless sack of cash Microsoft is throwing at Zune, – that this sense of Zune’s rollout being so off-key, so tone-deaf – is more then enough to condemn a even a pretty decent product to Stinker Hell.
    Yeah, I can just see my teenage daughter’s face on Christmas morning – when she opens the gift destined to be the centerpiece of her Treasure Trove -
    It’s a ZUNE!
    BAD DADDY! BAD, BAD!

  2. It’s dead simple: Annoying vs. Pleasing.

    1) Products and Marketing that annoy the target user population will not thrive in the face of:
    2) Products and Marketing that are pleasing to the target user population.
    This is why Apple owns the market after coming to the party late.
    If Microsoft can place the iPod in position 1 and take position 2 for itself – Zune will have a thriving future as a platform.
    Strike 1 for Microsoft.
    We’ll know how many strikes Microsoft gets after being called out. They may get only one strike if the target user population concludes Zune is a real stinker.
    Zune doesn’t even have to be a poor product to be labeled a bona fide Stinker. So much hyperventilating capital was bet on Zune being the last chance to kill the iPod – what with *gasp* wireless sharing and *oooooh* FM radio!-that the iPod was so “pitifully lacking” ;) – not to mention the bottomless sack of cash Microsoft is throwing at Zune, – that this sense of Zune’s rollout being so off-key, so tone-deaf – is more then enough to condemn a even a pretty decent product to Stinker Hell.
    Yeah, I can just see my teenage daughter’s face on Christmas morning – when she opens the gift destined to be the centerpiece of her Treasure Trove -
    It’s a ZUNE!
    BAD DADDY! BAD, BAD!

  3. Yeah DD, no one at Microsoft loves music, and they all look just like the PC guy in the Apple ads. They couldn’t possibly compete with all the black turtle neck wearing music lovers at Apple who are all so altruistic and have been giving us all such a great deal on the iPod.

    Even if Microsoft doesn’t dig into Apple’s market share initially, just stopping the increase of Apple’s market share will benefit us all. Apple might actually have to innovate for a change and lower their prices (yeah, like they really came up with the idea of an MP3 player, have the best features or the best quality product).

    At this point how cool are you sporting the same iPod as your grandma (and as Borat says “the iPod mini is for women”). To use Job’s own analogy and again quote Borat, just because everyone kisses your girlfriend (even the guy with the cold sore) doesn’t mean you want to stop kissing your girlfriend…Not!

    Everyone is quickly counting MS out of the race when it hasn’t even started between MS and Apple. We all know how the last race ended up, with Steve Jobs having a measly little share of the market and trying so desperately to say “But I’m cool” through his latest batch of TV commercials, which comes across as a little desperate and should come along with price tags and performance specs above the actor’s heads (perhaps with the Mac of the same price choking because he can’t perform the same functions as the PC of equal price, or perhaps showing the PC upgrading to an uber-girlfriend and Porshe while the Mac is stuck with his college buddies and a Miata).

  4. Yeah DD, no one at Microsoft loves music, and they all look just like the PC guy in the Apple ads. They couldn’t possibly compete with all the black turtle neck wearing music lovers at Apple who are all so altruistic and have been giving us all such a great deal on the iPod.

    Even if Microsoft doesn’t dig into Apple’s market share initially, just stopping the increase of Apple’s market share will benefit us all. Apple might actually have to innovate for a change and lower their prices (yeah, like they really came up with the idea of an MP3 player, have the best features or the best quality product).

    At this point how cool are you sporting the same iPod as your grandma (and as Borat says “the iPod mini is for women”). To use Job’s own analogy and again quote Borat, just because everyone kisses your girlfriend (even the guy with the cold sore) doesn’t mean you want to stop kissing your girlfriend…Not!

    Everyone is quickly counting MS out of the race when it hasn’t even started between MS and Apple. We all know how the last race ended up, with Steve Jobs having a measly little share of the market and trying so desperately to say “But I’m cool” through his latest batch of TV commercials, which comes across as a little desperate and should come along with price tags and performance specs above the actor’s heads (perhaps with the Mac of the same price choking because he can’t perform the same functions as the PC of equal price, or perhaps showing the PC upgrading to an uber-girlfriend and Porshe while the Mac is stuck with his college buddies and a Miata).

  5. Apple made iPods because they ‘loved music’. Microsoft made Zunes because they hate iPods. Which do you think will succeed in the long run?

  6. Apple made iPods because they ‘loved music’. Microsoft made Zunes because they hate iPods. Which do you think will succeed in the long run?

  7. Seriously Robert, you liked these?

    I posted my thoughts at http://ufies.org/archives/002042.html

    Basically I zoned out of the ads a few seconds in (except for the weird one with the cougar and deer). You have to draw people in a bit. They looked a bit like the water balloon fight ad that the 360 had, but without the interestingness of people throwing water balloons at each other. Sorry, they totally missed the mark.

    Also it’s unfair *not* to compare the Zune to the iPod, as all the “grassroots” zune sites are using the ipod as the comparison. I think most will agree that the ipod ads out there are far more interesting / drawing in than the zune ones. I mean, shouldn’t the zune be touting what it does or have over “other” mp3/video players?

  8. Seriously Robert, you liked these?

    I posted my thoughts at http://ufies.org/archives/002042.html

    Basically I zoned out of the ads a few seconds in (except for the weird one with the cougar and deer). You have to draw people in a bit. They looked a bit like the water balloon fight ad that the 360 had, but without the interestingness of people throwing water balloons at each other. Sorry, they totally missed the mark.

    Also it’s unfair *not* to compare the Zune to the iPod, as all the “grassroots” zune sites are using the ipod as the comparison. I think most will agree that the ipod ads out there are far more interesting / drawing in than the zune ones. I mean, shouldn’t the zune be touting what it does or have over “other” mp3/video players?

  9. These ads could be alot worse. They are going for influencers first and neither one has Ballmer doing his monkey dance.

  10. These ads could be alot worse. They are going for influencers first and neither one has Ballmer doing his monkey dance.

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