Last night Buzz Bruggeman stayed at my house. He had a book with him. I should have taken pictures of it. It was about 400 pages thick. It included tons of photos and other things from PopTech, the conference he had just attended. He told me every attendee got a personalized book. 500 or so.
It is simply the coolest conference swag I’ve ever seen. Google did the same thing from the Zeitgeist conference last year, but the PopTech one was better done and WAY faster (attendees had them within a few days of getting home).
Anyway, the rest of us don’t get a book, but we do get a Flickr music video that was played at PopTech.