Andrew Bourland notices that the way to build an audience is to do short videos. Beet.TV is kicking my a&&.
But, as Kathy Sierra teaches us, it’s not all about size of audience. I used to get that request over at Microsoft all the time.
See, you assume I’m going after a mass audience. If I were I would have posted my “Surfing porn shootout: Firefox 2 vs. IE 7” post already. THAT would have gotten a mass audience. Of course it would earn me a divorce, too.
Instead I post long videos of Thomas Hawk shooting pumpkins. THAT will NEVER get a mass audience. First of all it’s only going to be interesting to people who care about photography and, even worse, only to those who have digital SLRs.
Same thing when I get a startup or a team from a big company on. How many people REALLY care about RSS readers, for instance? Not many. Probably less than 1% of the overall market.
I’d love to have the passionate ones. That’s who I do my show for.
We start out with almost getting kicked out of the pumpkin patch, but it definitely gets better from there. That’s the third part of the second photowalking. Definitely the longest, but that’s cause photographer Thomas Hawk has a thing for tractors. I’ll let him explain.
Oh, Dave Winer, I agree with you that Thomas does great work. If you wanna see how, just come along with us on a photowalk!
It’s like “Diggnation meets Canon.” Nikon makes an appearance too, thanks to Podtech salesguy David Alpert, who was tagging along.
Oh, and at the end Thomas shows off his new Moo Cards (photo business cards). Those things are cool.
Here’s the complete Half Moon Bay pumpkin patch photowalking Tour so far:
Part 1, cleaning his sensor.
Part 2, discovering the pumpkins
Part 3, tractors, pumpkin pie, and more.
The blog post by Thomas explaining all this with links to 60 high res images we made while shooting this video.
Talking rabbits? Can’t wait to meet them! They say they are coming to the Vloggies tomorrow night. Ze Frank is having someone dress up as a yellow duck. Hey, I think I’ll fit right into this crowd!
Last weekend Maryam and I got to visit several Washington State wineries. That was fun and good. But then Tim Reha turned on his recorder and got me doing the “butter knife scratch.” I’ll never live this down. I’m sure it’ll be on Valleywag by the end of the day.
Anyway, with a weekend of parties coming up due to the Vloggies being in town, this is a valuable lesson to remember. Getting drunk with videobloggers is even worse!
Over on Valleywag there’s a hillarious video about YouTube done by Colbert. Said the same thing as Messina, but a whole lot funnier!
Over on PodTech our India tech channel is getting some real good stuff. It was weird hearing Chris Messina on that channel, being concerned by “crowdsourcing,” (where we provide the labor, but do it all for free or near free) but it all makes sense when he started talking about BarCamp India. Ironic that Chris is an advocate for open source (he worked on the Flock browser team). Interesting conversation.
I was just reading Mike Arrington’s note about dealing with PR agencies and such. If you aren’t a journalist or a blogger with an audience you have no idea what Mike is talking about. I get hundreds of emails every day, many of which are from people, companies, and PR firms asking me to blog stuff.
I absolutely hate dealing with this stuff. For the most part I just simply don’t. I don’t respond. I learned that answering email causes even more email and I simply don’t have time. All I did yesterday was dig through email and I barely made a dent. That’s why I’m up at 2:40 a.m. editing videos.
Anyway, it’s a real problem for a small company (or even a big one) to get noticed in today’s world. I don’t know what to do about it. I’ve given up.
One thing, though. If you have a product or a blog or something else you want my readers to try out (or for me to try out) leave a comment here, do NOT send email! That way everyone can get pitched and my readers can help me sort out what’s important to dig more into with my video camera.
Steve Safran has an interesting article on podcast math and talks about various metrics that podcasting and videoblogging content owners use to measure the size and engagement of their audiences.
I’m trying to come up with new ways to measure audience that goes way beyond whether someone downloaded my content to their machine. I have tens of gigabytes loaded here that I haven’t watched or listened to, and I bet I’m not the only one.
I’d rather go with engagement than just downloads. I believe advertisers will eventually get wiser and pay for audiences that’ll do things, not just download files with an automated client.
Anyway, most people don’t care about this, but anyone who makes content sure better be engaged on this issue cause it’s where the money will come by 2010.