A list bloggers: keeping the little guy down?

I was just reading Mike Arrington’s note about dealing with PR agencies and such. If you aren’t a journalist or a blogger with an audience you have no idea what Mike is talking about. I get hundreds of emails every day, many of which are from people, companies, and PR firms asking me to blog stuff.

I absolutely hate dealing with this stuff. For the most part I just simply don’t. I don’t respond. I learned that answering email causes even more email and I simply don’t have time. All I did yesterday was dig through email and I barely made a dent. That’s why I’m up at 2:40 a.m. editing videos.

Anyway, it’s a real problem for a small company (or even a big one) to get noticed in today’s world. I don’t know what to do about it. I’ve given up.

One thing, though. If you have a product or a blog or something else you want my readers to try out (or for me to try out) leave a comment here, do NOT send email! That way everyone can get pitched and my readers can help me sort out what’s important to dig more into with my video camera.

100 thoughts on “A list bloggers: keeping the little guy down?

  1. I think its pretty much like many business ventures, or many projects, as simple as learning a skill. When you get started and your trying to get going or get your foot in the door, you welcome certain things, cause they do indeed help you out. I would completely welcome email from PR people if they are going to give me some useful information to talk about on my blog.

    But like with most things. After your set..you’ve got your system of getting things done down, those random inquiries aren’t needed as much anymore, because you’ve built up your list of “things you do” to get what you need. If you need something or need some information, you know where to get it, you know where to look, you have your “go to” people. The things that at one time was very helpful becomes a hassle.

  2. I think its pretty much like many business ventures, or many projects, as simple as learning a skill. When you get started and your trying to get going or get your foot in the door, you welcome certain things, cause they do indeed help you out. I would completely welcome email from PR people if they are going to give me some useful information to talk about on my blog.

    But like with most things. After your set..you’ve got your system of getting things done down, those random inquiries aren’t needed as much anymore, because you’ve built up your list of “things you do” to get what you need. If you need something or need some information, you know where to get it, you know where to look, you have your “go to” people. The things that at one time was very helpful becomes a hassle.

  3. Chris: I find that’s absolutely not true at all (that they’ll comply). Dan Gillmor, for years, had a “how to pitch me” link on his blog (he was a journalist with the San Jose Mercury News) and the pitches he received were laughable.

  4. Chris: I find that’s absolutely not true at all (that they’ll comply). Dan Gillmor, for years, had a “how to pitch me” link on his blog (he was a journalist with the San Jose Mercury News) and the pitches he received were laughable.

  5. It seems to me that the online channel PR people have to you is limited to direct email and blog. This is the only way that the PR company believe they can reach out to you directly -since you obviously didn’t respond to their press release!

    It has been my experience that the constraints of a network, like LinkedIN (no affiliation), keep contact regulated, relevant and transparent.

    When you tell them how you wish to be communicated with, they will, in the main, comply.

  6. It seems to me that the online channel PR people have to you is limited to direct email and blog. This is the only way that the PR company believe they can reach out to you directly -since you obviously didn’t respond to their press release!

    It has been my experience that the constraints of a network, like LinkedIN (no affiliation), keep contact regulated, relevant and transparent.

    When you tell them how you wish to be communicated with, they will, in the main, comply.

  7. I like the title of your blog post here as well. As a consultant I recommend to my clients to build relationships with the little guy, not just the A list bloggers. If you find a good writer that is blogging about a topic that relates to what you are trying to promote, help him help you. Give that blogger exclusives to write about – help him build an audience – build your audience together. Keep in mind there are a lot more good bloggers that are not being pitched to than those who are getting overwhelmed. By hitting the smaller guys, you may cover more territory and actually find a broader audience.

  8. I like the title of your blog post here as well. As a consultant I recommend to my clients to build relationships with the little guy, not just the A list bloggers. If you find a good writer that is blogging about a topic that relates to what you are trying to promote, help him help you. Give that blogger exclusives to write about – help him build an audience – build your audience together. Keep in mind there are a lot more good bloggers that are not being pitched to than those who are getting overwhelmed. By hitting the smaller guys, you may cover more territory and actually find a broader audience.

  9. We know how hard it is for the little guy to be seen or heard. We create TheGoodBlogs so that bloggers could promote their peers. It was our contribution to the blogosphere. It was interesting none of the A-listers would even give it the time of day. If you’re not an A-lister go visit http://www.thegoodblogs.com.

  10. We know how hard it is for the little guy to be seen or heard. We create TheGoodBlogs so that bloggers could promote their peers. It was our contribution to the blogosphere. It was interesting none of the A-listers would even give it the time of day. If you’re not an A-lister go visit http://www.thegoodblogs.com.

  11. Robert,

    I am trying to see what are the technical possibilites in organizing blog posts & comments to sort out request submitted by PR firms and companies.

    How do you setup your WordPress? Do you use your own web host to install WordPress? Or use domain mapping supported and hosted by WordPress?

    I kind of look thru all the widgets from WordPress but I didn’t find anything that can be utilized for sorting.

  12. Robert,

    I am trying to see what are the technical possibilites in organizing blog posts & comments to sort out request submitted by PR firms and companies.

    How do you setup your WordPress? Do you use your own web host to install WordPress? Or use domain mapping supported and hosted by WordPress?

    I kind of look thru all the widgets from WordPress but I didn’t find anything that can be utilized for sorting.

  13. Ok Robert, I’ll take you up on it….ahem, ahem.

    Want an insight to life on the road through the lens of an inexpensive compact camera? Then come over to “This Blog Title For Sale” where you will find my musings on life on the road, places you may have flown over, sprinkled with takes on food and a dash of politics. Plus whatever else might happen to amuse me. All that and much more at “This Blog Title For Sale”.

    Thank you.

    http://thisblogtitleforsale.com

  14. Ok Robert, I’ll take you up on it….ahem, ahem.

    Want an insight to life on the road through the lens of an inexpensive compact camera? Then come over to “This Blog Title For Sale” where you will find my musings on life on the road, places you may have flown over, sprinkled with takes on food and a dash of politics. Plus whatever else might happen to amuse me. All that and much more at “This Blog Title For Sale”.

    Thank you.

    http://thisblogtitleforsale.com

  15. Best solution is wiki. You add categories as main page. Have PR firms and companies add sub pages to list their request.

    Say you want to do an interview on mobile video. Go to wiki and click on main page mobile. Just go thru the subpage to find an interesting company you can interview. It is like getting those PR firms and companies to build your own wikipedia that you can search

    Other solutions?

    1. Setup POP to outlook. Make those PR firms and companies use a specific email address or subject title. Setup a business rule on your outlook. Email request will automatically file to certain folder. You read them when you have time.

    2. Create a weekly post just for accepting request on your blog.

    I still think wiki is the best solution. I also think it is so much better to have your readers to rate and comments on those wiki pages. Then you don’t even have to do much. You pick the product or company that has the most comments and/or ratings. Can wiki turn into your own version of digg.com by letting readers to rate rankings?

    I vaguely remember Wetpaint has some sort of rating. You better ask Ben Elowitz.

    Another thought. I haven’t seen any blog allow readers to rate rankings on comments or posts. If it is technically possible, bloggers and readers can sort posts and comments by ranking. This will help finding the most wanted posts or comments.

    Let me brainstorm some more about this. We need a smarter blog than just reading the blog sorted by dates.

  16. Best solution is wiki. You add categories as main page. Have PR firms and companies add sub pages to list their request.

    Say you want to do an interview on mobile video. Go to wiki and click on main page mobile. Just go thru the subpage to find an interesting company you can interview. It is like getting those PR firms and companies to build your own wikipedia that you can search

    Other solutions?

    1. Setup POP to outlook. Make those PR firms and companies use a specific email address or subject title. Setup a business rule on your outlook. Email request will automatically file to certain folder. You read them when you have time.

    2. Create a weekly post just for accepting request on your blog.

    I still think wiki is the best solution. I also think it is so much better to have your readers to rate and comments on those wiki pages. Then you don’t even have to do much. You pick the product or company that has the most comments and/or ratings. Can wiki turn into your own version of digg.com by letting readers to rate rankings?

    I vaguely remember Wetpaint has some sort of rating. You better ask Ben Elowitz.

    Another thought. I haven’t seen any blog allow readers to rate rankings on comments or posts. If it is technically possible, bloggers and readers can sort posts and comments by ranking. This will help finding the most wanted posts or comments.

    Let me brainstorm some more about this. We need a smarter blog than just reading the blog sorted by dates.

  17. Robert – sorry to repeat my question but if this is such a problem for you I’d be really interested in your answer (since leaving my comment I have also asked this in an open letter to a-list bloggers on my blog:

    If someone set up a site where these small companies could pitch themselves to people to you, Mike Arrington, and some of the other “A-list” bloggers, would you subscribe to its RSS feed?

    If companies knew you were listening to one source, they might be inclined to use it.

  18. Robert – sorry to repeat my question but if this is such a problem for you I’d be really interested in your answer (since leaving my comment I have also asked this in an open letter to a-list bloggers on my blog:

    If someone set up a site where these small companies could pitch themselves to people to you, Mike Arrington, and some of the other “A-list” bloggers, would you subscribe to its RSS feed?

    If companies knew you were listening to one source, they might be inclined to use it.

  19. Would you consider checking out a screenplay blog? I am running a blog for a screenplay called Return to Everlong. The synopsis is on the site, and it is really great! This screenplay has something other movies do not have, originality.
    The premise? Imagine being convicted of a crime you did not commit because of something horrible you committed in your past…..your past life!
    I encourage everyone to come to the blog, and check out the synopsis, and if you are interested you will be able to request a copy of the screenplay from the writer.

    Thank you for your consideration and review

  20. Would you consider checking out a screenplay blog? I am running a blog for a screenplay called Return to Everlong. The synopsis is on the site, and it is really great! This screenplay has something other movies do not have, originality.
    The premise? Imagine being convicted of a crime you did not commit because of something horrible you committed in your past…..your past life!
    I encourage everyone to come to the blog, and check out the synopsis, and if you are interested you will be able to request a copy of the screenplay from the writer.

    Thank you for your consideration and review

  21. “He does deal with it, Jesse. By ignoring people. That’s how I deal with it, too.”

    Hugh,

    Aren’t blogs about conversations? What you are describing sounds more like soliloquy.

    (BTW – You’ll note that my original comment acknowledged that responsibility is bi-directional.)

  22. “He does deal with it, Jesse. By ignoring people. That’s how I deal with it, too.”

    Hugh,

    Aren’t blogs about conversations? What you are describing sounds more like soliloquy.

    (BTW – You’ll note that my original comment acknowledged that responsibility is bi-directional.)

  23. Robert: As I said, pot calling the kettle black. You’ll likely outlive me by 20 years. Cholesterol is mostly a genetic thing, or at least that’s what I tell myself as I pop the lipitor. :-)

  24. Robert: As I said, pot calling the kettle black. You’ll likely outlive me by 20 years. Cholesterol is mostly a genetic thing, or at least that’s what I tell myself as I pop the lipitor. :-)

  25. Dominic: my blood pressure is very low. My cholesterol is high, though. I’m working on that. Eating very little red meat and trying to cut down on other fats too.

  26. Dominic: my blood pressure is very low. My cholesterol is high, though. I’m working on that. Eating very little red meat and trying to cut down on other fats too.

  27. Robert,

    I worked as a reporter and editor in newsrooms for 20 years before taking my writing online. Several of the newspapers I worked for were obsessed with answering phone calls from “the public.” Sometimes I get great tips from answering an unexpected phone inquiry. More often than not, it was PR people who could offer no good reason why I would write about their company or client. And there lots of calls from nuts and/or nice people with too much time on their hands.

    When it comes to links and publicity, there’s nothing wrong with a meritocracy. But few people have the time and resources to run one well. That’s why newspapers wind up with lots of staff, which they now have to trim.

  28. Robert,

    I worked as a reporter and editor in newsrooms for 20 years before taking my writing online. Several of the newspapers I worked for were obsessed with answering phone calls from “the public.” Sometimes I get great tips from answering an unexpected phone inquiry. More often than not, it was PR people who could offer no good reason why I would write about their company or client. And there lots of calls from nuts and/or nice people with too much time on their hands.

    When it comes to links and publicity, there’s nothing wrong with a meritocracy. But few people have the time and resources to run one well. That’s why newspapers wind up with lots of staff, which they now have to trim.

Comments are closed.