Nerd Fight over podcasting stats

November 3, 2006 By

Steve Safran has an interesting article on podcast math and talks about various metrics that podcasting and videoblogging content owners use to measure the size and engagement of their audiences.

I’m trying to come up with new ways to measure audience that goes way beyond whether someone downloaded my content to their machine. I have tens of gigabytes loaded here that I haven’t watched or listened to, and I bet I’m not the only one.

I’d rather go with engagement than just downloads. I believe advertisers will eventually get wiser and pay for audiences that’ll do things, not just download files with an automated client.

Anyway, most people don’t care about this, but anyone who makes content sure better be engaged on this issue cause it’s where the money will come by 2010.

Filed Under: 1
  • http://www.timreha.com/ Tim Reha

    The golden key is some kind of 1pixel gif embedded in the video stream so you can track it and send a report back to the ad buyers.

    Looks like we will have to get some headz together for the next World Ad Congress http://www.iaaglobal.org and take over a panel or something. Any one? Any one?

    We did a little trick at the Beijing world congress and created an unofficial world ad congress cocktail after hours, then merged this with the USA/China VC unofficial after hours cocktail party. Any one?

  • http://www.timreha.com Tim Reha

    The golden key is some kind of 1pixel gif embedded in the video stream so you can track it and send a report back to the ad buyers.

    Looks like we will have to get some headz together for the next World Ad Congress http://www.iaaglobal.org and take over a panel or something. Any one? Any one?

    We did a little trick at the Beijing world congress and created an unofficial world ad congress cocktail after hours, then merged this with the USA/China VC unofficial after hours cocktail party. Any one?

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  • colin

    This would probably require media players to send back view tracking information (or at the very least have embedded links that can be tracked) which means it could well cause a stink in terms of privacy – plus how will the viewer directly/immediately benefit from providing all this information? Perhaps the ‘people who liked this, also liked this stuff’, assuming there’s not a patent on that already.

  • colin

    This would probably require media players to send back view tracking information (or at the very least have embedded links that can be tracked) which means it could well cause a stink in terms of privacy – plus how will the viewer directly/immediately benefit from providing all this information? Perhaps the ‘people who liked this, also liked this stuff’, assuming there’s not a patent on that already.