Riya manipulates bloggers?
Well, not exactly, but Michael Arrington lays out how things happened at about midnight tonight.
UPDATE: Riya’s CEO, Munjal Shah has a bunch of reports leading up to the launch.
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Robert Scoble works at Fast Company.TV (title: Managing Director). Everything here, though, is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.
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November 8th, 2006 at 3:11 am
[...] Like Visual Search has just launched with much fanfare - it’s so cool, it even gets an ‘alpha’ label. Robert Scoble and Mike Arrington have provided us with the best coverage, with Robert providing two podcasts for your viewing pleasure. Other coverage here. [...]
November 8th, 2006 at 9:38 am
Arrington’s headline is actually very accurate.
You guy’s have given a lot of attention to Like.com and, in the past, Riya.com.
Mr. Shah is clearly very good at PR. He has generated a lot of attention and buzz within the geek community to two services (Riya and Like) that don’t really work very well. That is the dirty little secret. The buzz is way way better than the service.
Contrast Riya/Like to something like Google or Zappos.com or Digg.com or YouTube. These are companies that *earned* their success by wowing their users. They didn’t suck up to reporters and a-list bloggers. They didn’t waste precious CEO time on ego-inflating interviews. They didn’t blog about their extensive PR efforts. They just worked hard at creating real services that actually solved the problem they were attacking really really well. What they did is way harder and way more impressive than what Mr. Shah does.
Neither Riya nor Like does a particularly good job of solving the problem and yet you guys have given them a ton of free publicity.
Mr. Shah has definitely manipulated you all, but maybe your egos are too big and too fragile to admit it?
November 8th, 2006 at 11:50 am
Bam: I admit I’m manipulated.
And Digg isn’t manipulated? They hired Kevin Rose from TechTV. Why? Because they knew he’d bring his audience (and hype) over to that service.
November 8th, 2006 at 12:34 pm
[...] Robert Scoble and Mike Arrington give them praise for their methods of swamping the blogosphere (more details from the CEO himself). I agree with them, they did hit the bloggers and hit them perfectly. But my question is - did they hit the right blogosphere? They sure got the Web 2.0 and technology bloggers abuzz. And I’ll bet they got a ton of guys to hit the site today. But I have a hunch their sales numbers are going to be dismal compared to their traffic. [...]