Damn, I take a few days off of blogging and the New York Times (er, John Markoff) goes and invents Web 3.0.
Huh?
I’ve done more than 50 interviews in the past three months and collected hundreds of business cards and I’ve NEVER heard anyone talking about Web 3.0.
Why am I left out of this joke? Ahh, the joke is on me.
Well, I was talking with several Web leaders tonight (seriously, I was) and we decided that Web 3.0 just won’t do.
So, tonight, we’re announcing Web 2007.
It’s just like Web 2006 except it has more widgets. Works on Windows Vista (which will ship in 2007). Apple will make it better (they are shipping a new OS too).
In best renaming tradition, it will embrace and extend Web 2.0 and Web 3.0 concepts. So, of course, Google will put ads on it.
Ray Ozzie will demonstrate a cool application framework for Web 2007 at Mix2007. David Heinemeier Hansson will hit back with Ruby on Rails 2007
Dave Winer will build OPML 2007 for moving your feeds from Web 2.0-oriented RSS readers to Web 2007-oriented RSS readers. Of course, RSS 2007 is the same as RSS 2006, but wait until you see Atom 2007!
Now, the important stuff. We need a “ready for Web 2007″ logo. Someone needs to design new rounded-corner graphics.
But, Valleywag nailed this — there’s no story here. So, move along.
Whatever the geeks are inventing it won’t be first seen in the New York Times and it probably won’t be called Web 3.0.
How did this get on the front page of the New York Times, though?
Other news here on Web 2007:
VC Peter Rip says the recombinant Web is coming. I agree with him, by the way, about Web 2.0 Summit. There weren’t many geeks there. Lots of CEOs and VCs, though. For a guy like me who wants to get those people on camera, it was pretty good.
Ross Mayfield says that Web 3.0 will be known as a marketing disaster.
Greg Linden says “cut the “Web 3.0″ hype. MY NOTE? Oh, wait Greg, until you see Web 2007 hype. It’ll take the Web 2.0 hype and multiply it by the Web 3.0 hype. It’ll be like “hype squared!” Heheh. Damn, I’m almost hyped up enough to create a PowerPoint presentation and start going up and down Sand Hill Road and see if I can get a Web 2007 company funded without having a product, a team, a business model, or, even, a blog. GASP. Can Scoble do it? 
Dave Winer asks “does hype ever go out of style?”
The rest of TechMeme goes link happy, which, might just be what the New York Times was going for. So “Web 2.0.”
Web 2007 will be about what DOES NOT get linked to. Steve Gillmor style. I wonder if the New York Times can sense the gesture I’m sending it? Note I didn’t link to the Times.
Of course Dan Farber will write about Web 2007 and Nick Carr will say it’s irrelevant.
Oh, Nick reminded me to get a URL. Damn, Web2007.com is already gone.
I’m going back to do more chores for Maryam. You all have fun with this whole Web thing, OK? In the meantime I’m preparing a bevy of stuff for ScobleShow, which is the first approved Web 2007 site. Well, we will be as soon as we turn on our new API, our new iTunes/iPod feed, our new rounded corner graphics, our new social networking program, and our new hype machine which will be covered in next week’s New York Times.
Sigh.
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