What to do when you’re bored: talk about Google OS!

The tech blogosphere was getting boring for the past few minutes so Emre Sokullu and Richard MacManus saves us from the hell of boredom by talking about the Google OS.

I think they are both drinking better Merlot than I am. Can you send over a bottle?

Why would Google want the hell of doing an OS? They are having a much better time just selling ads on top. And they will continue to be successful at doing that, no matter what Bill Gates says.

The real Google OS, by the way, is what’s running on their datacenters. They have teams doing nothing but writing drivers for disk drives. Why? To make their server OS work better across thousands of servers.

If Google is going to sell an OS, it’ll be a server OS that’ll be a good hosting container for a ton of Web 2008-style services. Doing an OS for a laptop or a desktop? Please.

  • http://www.bytebot.net/blog/ colin

    Well, notice how everything they make works with Firefox? Nobody cares about the OS – what’s underneath is insignificant. It can be Ubuntu (Free), Windows or OS X for all they care.

    As long as you can do *everything* in the browser, they’d be pleased. That in itself is what makes the “operating system experience” useful.

    When you download a Linux distribution, you get a useful office suite, graphics editing packages, and so on. When you buy Windows, you get just that – the base OS. Its those users whom Google will benefit from.

    After all, they’ve got the basic/most important things that people use: office software. And mail. And calendering. Need I go on?

    (oh, and you’d get all these ads delivered nicely inside the browser. No pain of creating an OS for consumers…)

  • http://www.bytebot.net/blog/ colin

    Well, notice how everything they make works with Firefox? Nobody cares about the OS – what’s underneath is insignificant. It can be Ubuntu (Free), Windows or OS X for all they care.

    As long as you can do *everything* in the browser, they’d be pleased. That in itself is what makes the “operating system experience” useful.

    When you download a Linux distribution, you get a useful office suite, graphics editing packages, and so on. When you buy Windows, you get just that – the base OS. Its those users whom Google will benefit from.

    After all, they’ve got the basic/most important things that people use: office software. And mail. And calendering. Need I go on?

    (oh, and you’d get all these ads delivered nicely inside the browser. No pain of creating an OS for consumers…)

  • http://blog.digitalbackcountry.com/ Ryan Stewart

    Exactly Colin. The Google OS is the Web. If you want to get more fine-grain then you can talk about it being Firefox but they have a lot of Google Toolbars installed on IE. I don’t see any reason for them to do an OS.

  • http://blog.digitalbackcountry.com Ryan Stewart

    Exactly Colin. The Google OS is the Web. If you want to get more fine-grain then you can talk about it being Firefox but they have a lot of Google Toolbars installed on IE. I don’t see any reason for them to do an OS.

  • http://emresokullu.com/ Emre Sokullu

    Robert, thanx for taking on. No I neither smoke crack nor drink Merlot.. But I recommend you to read the first paragraph again:

    ——–

    There’s no such thing as the GoogleOS in reality – but despite that, it is one of the most talked about Web products. People can’t stop discussing it – and even imagining screenshots for it! Seems like everyone expects Google to get into direct competition with Microsoft, by releasing an operating system. However Google refuses such claims and even makes fun of this kind of buzz. Nevertheless we decided to analyze where Google may be heading with their product strategy – and from that determine what are the chances of a GoogleOS.

    ——–

    I just wrote the possibilities. But in my opinion, yes, Vista will make pressure on Mountain View and Google will get more punchy with a BIOS-miniLinuxFirefoxOS hybrid model. This one seems most logical to me.

  • http://emresokullu.com Emre Sokullu

    Robert, thanx for taking on. No I neither smoke crack nor drink Merlot.. But I recommend you to read the first paragraph again:

    ——–

    There’s no such thing as the GoogleOS in reality – but despite that, it is one of the most talked about Web products. People can’t stop discussing it – and even imagining screenshots for it! Seems like everyone expects Google to get into direct competition with Microsoft, by releasing an operating system. However Google refuses such claims and even makes fun of this kind of buzz. Nevertheless we decided to analyze where Google may be heading with their product strategy – and from that determine what are the chances of a GoogleOS.

    ——–

    I just wrote the possibilities. But in my opinion, yes, Vista will make pressure on Mountain View and Google will get more punchy with a BIOS-miniLinuxFirefoxOS hybrid model. This one seems most logical to me.

  • Bess

    Desktop OS vs Web OS

    This is my prediction, if Web OS is moving faster than Desktop OS, and Firefox is accelerating their browser innovation with CSS3 and Adobe code donation.

    It is no longer necessary to buy upgrades on Desktop OS, even on older computers. As long as you can install a latest version of browser, you can enjoy the latest version of any kind of Web App. No longer it is necessary to buy Win OS in order to use certain desktop app or play games.

    Browser will be the determining the fate of Desktop OS and success of Web OS.

    I can’t tell you how critical the browser will become if we are going “Back To The Future”.

    “Back To The Future”, we will be watching TV on a browser with Seagate harddrive embedded on Cloth-thin TV screen (Technology is available but price is not low enough for mass production). We will be video-conferencing on our watch instead of carrying our cell phone. The microchip will be embedded on our watch to replace credit card and prepaid card. Full screen ipod with browser installed will run Web App. You can carry a rollup keyboard as part of ipod case.

    Laptop will slowly fade out due to battery fire and weight.

    Can you see this happening?

  • Bess

    Desktop OS vs Web OS

    This is my prediction, if Web OS is moving faster than Desktop OS, and Firefox is accelerating their browser innovation with CSS3 and Adobe code donation.

    It is no longer necessary to buy upgrades on Desktop OS, even on older computers. As long as you can install a latest version of browser, you can enjoy the latest version of any kind of Web App. No longer it is necessary to buy Win OS in order to use certain desktop app or play games.

    Browser will be the determining the fate of Desktop OS and success of Web OS.

    I can’t tell you how critical the browser will become if we are going “Back To The Future”.

    “Back To The Future”, we will be watching TV on a browser with Seagate harddrive embedded on Cloth-thin TV screen (Technology is available but price is not low enough for mass production). We will be video-conferencing on our watch instead of carrying our cell phone. The microchip will be embedded on our watch to replace credit card and prepaid card. Full screen ipod with browser installed will run Web App. You can carry a rollup keyboard as part of ipod case.

    Laptop will slowly fade out due to battery fire and weight.

    Can you see this happening?

  • Markus Sorensson

    What I hope Google will release sooner than later is a virtual machine with all the good and secure stuff so you can surf the web without worries.

  • Markus Sorensson

    What I hope Google will release sooner than later is a virtual machine with all the good and secure stuff so you can surf the web without worries.

  • http://www.daivddalka.com/createvalue David Dalka

    Boring…

    Markus…Google, more secure? you must not read the news often.

  • http://www.daivddalka.com/createvalue David Dalka

    Boring…

    Markus…Google, more secure? you must not read the news often.

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  • supreme

    Listen people: There is no such thing as a “Web” operating system. Only web applications exist. Web-based word proccesing, spreadsheet, whatever does not consist of a kernel. Scoble is correct with the title of this post.

    I, for one could only hope that Google backs Ubuntu or any other “free” operating system, especially with the on-going Microsoft/Novell agreement and the implications of that bullshit deal.

    The article in question is only pure (boring) speculation, nothing more.

  • supreme

    Listen people: There is no such thing as a “Web” operating system. Only web applications exist. Web-based word proccesing, spreadsheet, whatever does not consist of a kernel. Scoble is correct with the title of this post.

    I, for one could only hope that Google backs Ubuntu or any other “free” operating system, especially with the on-going Microsoft/Novell agreement and the implications of that bullshit deal.

    The article in question is only pure (boring) speculation, nothing more.

  • http://www.passingnotes.com/ dave

    hmmm, so then lets try to figure out why they hired the entire original plan9 team from bell…they are clearly looking at this idea but i certainly wouldn’t call it an os either….but the file system ideas and language within plan9 is genius, and is already adopted within linux, and elgoog runs a modified kernel and loves linux, so why not extend that file system language to support a new type of interface? pike, quinlan, presotto, they’re all there and then some…

  • http://www.passingnotes.com dave

    hmmm, so then lets try to figure out why they hired the entire original plan9 team from bell…they are clearly looking at this idea but i certainly wouldn’t call it an os either….but the file system ideas and language within plan9 is genius, and is already adopted within linux, and elgoog runs a modified kernel and loves linux, so why not extend that file system language to support a new type of interface? pike, quinlan, presotto, they’re all there and then some…

  • http://scobleizer.wordpress.com/ Robert Scoble

    Dave: again, Google needs OS experts to find efficiencies for its REAL OS, which is the one that all of its servers are running on. They are really innovating on the server side, though. So, it wouldn’t shock me to see Google releasing a server-side OS of some kind.

  • http://scobleizer.wordpress.com/ Robert Scoble

    Dave: again, Google needs OS experts to find efficiencies for its REAL OS, which is the one that all of its servers are running on. They are really innovating on the server side, though. So, it wouldn’t shock me to see Google releasing a server-side OS of some kind.

  • http://www.2GoTo.com/ Dave_Matthews

    Google 2GoTo Apollo

    Businesses will use the Adobe_Apollo_platform to isolate the installed winXP base from the web – thereby avoiding OS upgrade hassles. Apollo seems to be a .pdf sandbox holding the .swf vector engine which now also includes a first class html/ajax compliant browser.

    The PDF container is the most trusted sandbox/container on the net, being used by the courts and big business.

    By replacing the .pdf guts with the .swf vector engine and including the same html/css/ajax browser engine Safari uses yields an install package of around 10megs.

    Since Apollo includes local storage options (disc or USB key or no local storage/cache for example) and preserves AJAX functionality ALL existing web based desktop efforts will migrate to Apollo becoming both OS and hardware independent.

    Isolating winXP from the web with the Apollo interface layer will be irresistible to businesses because they can leave working systems intact and mitigate XP’s worst vulnerabilities.

    Just like AMD beat the pants off Intel by evolving to 64bit architecture by preserving legacy 486 code, Apollo preserves existing OS, application and file system compatibilities and greatly enhances security. More importantly,it offers businesses a super secure target interface layer/container with existing in house skill sets.

    Google already searches, caches and uses both .pdf and .swf/.flv(Google_video) – so they know the platform well.

    This all of course fits well with the “oh… we are just testing some betas” routine perfectly. That new monster Googleplex thing in the northeast should be just about up to speed as the wave of integration experiments starts up.

    Compared to the other option of a different underlying .doc file system and the ‘other’ vector based interface layer that requires a beefy video card and includes wonderful DRM (digital writes mangling) etc… Who ya gonna call?

    Slipstreaming the Apollo interface layer over all three operating systems is the game changing play here, because all the existing applications – HTML/ajax, SWF and PDF can be run on cell phones unaltered and that market is exponentially larger.

  • http://www.2GoTo.com Dave_Matthews

    Google 2GoTo Apollo

    Businesses will use the Adobe_Apollo_platform to isolate the installed winXP base from the web – thereby avoiding OS upgrade hassles. Apollo seems to be a .pdf sandbox holding the .swf vector engine which now also includes a first class html/ajax compliant browser.

    The PDF container is the most trusted sandbox/container on the net, being used by the courts and big business.

    By replacing the .pdf guts with the .swf vector engine and including the same html/css/ajax browser engine Safari uses yields an install package of around 10megs.

    Since Apollo includes local storage options (disc or USB key or no local storage/cache for example) and preserves AJAX functionality ALL existing web based desktop efforts will migrate to Apollo becoming both OS and hardware independent.

    Isolating winXP from the web with the Apollo interface layer will be irresistible to businesses because they can leave working systems intact and mitigate XP’s worst vulnerabilities.

    Just like AMD beat the pants off Intel by evolving to 64bit architecture by preserving legacy 486 code, Apollo preserves existing OS, application and file system compatibilities and greatly enhances security. More importantly,it offers businesses a super secure target interface layer/container with existing in house skill sets.

    Google already searches, caches and uses both .pdf and .swf/.flv(Google_video) – so they know the platform well.

    This all of course fits well with the “oh… we are just testing some betas” routine perfectly. That new monster Googleplex thing in the northeast should be just about up to speed as the wave of integration experiments starts up.

    Compared to the other option of a different underlying .doc file system and the ‘other’ vector based interface layer that requires a beefy video card and includes wonderful DRM (digital writes mangling) etc… Who ya gonna call?

    Slipstreaming the Apollo interface layer over all three operating systems is the game changing play here, because all the existing applications – HTML/ajax, SWF and PDF can be run on cell phones unaltered and that market is exponentially larger.

  • james

    Jesus christ, you google fanboys have no limits.

    Some moron slaps together a page on his blog, that is 40% filled with advertisements, where he speculates in broken english how Google will take over the world.

    Slow news day, indeed.

    Here’s a hint, fanboys. Google makes 100% of its money by selling ADVERTISING. All these freeware apps you guys are constantly orgasming about have NOTHING TO DO WITH HOW GOOGLE MAKES MONEY.

    They exist because Google has one revenue stream which basically runs itself, and 8000 employees they don’t know what to do with. So we get pieces of garbage like Google Chat, released with 500 news articles praising their innovation.

    Google’s stock price is determined mainly by the amount of hype the company itself can generate, straight out of the dot.com playbook of the last bubble.

    One thing Google has proven, though, is the nobody on the planet has a memory longer than 5 years. Last dot.com collapse? I can’t hear you! It never happened!

    Oh, and btw, for you fanboys who say “it’s nothing like the dot.com collapse, because google makes money and none of those tech companies back then made any money at all!”

    WRONG. Sun and Cisco, for example, were making MORE MONEY than google currently does. That still didn’t keep their stocks from collapsing 90% in value in a year after people woke up from their mania and realized they were wildly overpaying for their stock.

    It’ll happen to google too. I’d wager to guess half the programmers in america right now are too young to even remember the dot.com collapse. (that’s because most programmers alive during that time are now managers, or have left the field entirely)

  • james

    Jesus christ, you google fanboys have no limits.

    Some moron slaps together a page on his blog, that is 40% filled with advertisements, where he speculates in broken english how Google will take over the world.

    Slow news day, indeed.

    Here’s a hint, fanboys. Google makes 100% of its money by selling ADVERTISING. All these freeware apps you guys are constantly orgasming about have NOTHING TO DO WITH HOW GOOGLE MAKES MONEY.

    They exist because Google has one revenue stream which basically runs itself, and 8000 employees they don’t know what to do with. So we get pieces of garbage like Google Chat, released with 500 news articles praising their innovation.

    Google’s stock price is determined mainly by the amount of hype the company itself can generate, straight out of the dot.com playbook of the last bubble.

    One thing Google has proven, though, is the nobody on the planet has a memory longer than 5 years. Last dot.com collapse? I can’t hear you! It never happened!

    Oh, and btw, for you fanboys who say “it’s nothing like the dot.com collapse, because google makes money and none of those tech companies back then made any money at all!”

    WRONG. Sun and Cisco, for example, were making MORE MONEY than google currently does. That still didn’t keep their stocks from collapsing 90% in value in a year after people woke up from their mania and realized they were wildly overpaying for their stock.

    It’ll happen to google too. I’d wager to guess half the programmers in america right now are too young to even remember the dot.com collapse. (that’s because most programmers alive during that time are now managers, or have left the field entirely)

  • James2

    You’re a moron. How do you think Google increases their revenue stream? Through all of those applications that the “8000 employees they don’t know what to do with” create.

    If you look at their investor base it’s not idiot consumer’s who will just dump and run. So while their stock may go down, it will never do what AOL or Yahoo’s did.

    You aren’t Mark Jen….are you?

  • James2

    You’re a moron. How do you think Google increases their revenue stream? Through all of those applications that the “8000 employees they don’t know what to do with” create.

    If you look at their investor base it’s not idiot consumer’s who will just dump and run. So while their stock may go down, it will never do what AOL or Yahoo’s did.

    You aren’t Mark Jen….are you?

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  • Bess

    This is such an interesting discussion.

    “I’d wager to guess half the programmers in america right now are too young to even remember the dot.com collapse. (that’s because most programmers alive during that time are now managers, or have left the field entirely)” – probably true

  • Bess

    This is such an interesting discussion.

    “I’d wager to guess half the programmers in america right now are too young to even remember the dot.com collapse. (that’s because most programmers alive during that time are now managers, or have left the field entirely)” – probably true

  • http://dotnetjunkies.com/WebLog/paul/default.aspxhttp://dotnetjunkies.com/WebLog/paul/default.aspx paul

    Google isn’t a business or technology it’s a religion.

  • http://dotnetjunkies.com/WebLog/paul/default.aspxhttp://dotnetjunkies.com/WebLog/paul/default.aspx paul

    Google isn’t a business or technology it’s a religion.

  • person57

    “If Google is going to sell an OS, it’ll be a server OS that’ll be a good hosting container for a ton of Web 2008-style services”

    http://www.internetnews.com/xSP/article.php/3487041

    “All machines run on a stripped-down Linux kernel. The distribution is Red Hat”

    If Google sells that GPL Red Hat Linux based distribution, they better have it online for free as a download as well to comply with the GPL license.

    The only reason they don’t have to give it away now is because they don’t distribute it as software.

  • person57

    “If Google is going to sell an OS, it’ll be a server OS that’ll be a good hosting container for a ton of Web 2008-style services”

    http://www.internetnews.com/xSP/article.php/3487041

    “All machines run on a stripped-down Linux kernel. The distribution is Red Hat”

    If Google sells that GPL Red Hat Linux based distribution, they better have it online for free as a download as well to comply with the GPL license.

    The only reason they don’t have to give it away now is because they don’t distribute it as software.

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  • http://www.vancefry.com/projects/pixelbox Pixelbox

    What about this: Google gets into the hardware business and builds a portable dummy terminal that connects to the web and runs all of their online services, maybe with a ROM that has some built-in functions to optimize those services and allow them to be at least partially used offline. (When online, it syncs files back and forth.)

    The gPad?

  • http://www.vancefry.com/projects/pixelbox Pixelbox

    What about this: Google gets into the hardware business and builds a portable dummy terminal that connects to the web and runs all of their online services, maybe with a ROM that has some built-in functions to optimize those services and allow them to be at least partially used offline. (When online, it syncs files back and forth.)

    The gPad?

  • http://divedi.blogspot.com/ Dimitar Vesselinov

    What is Google interested in? Advertising and data mining. Advertising everywhere: internet, print, mobile devices, radio, games, TV… Google will become the biggest advertising agency in the world.

  • http://divedi.blogspot.com/ Dimitar Vesselinov

    What is Google interested in? Advertising and data mining. Advertising everywhere: internet, print, mobile devices, radio, games, TV… Google will become the biggest advertising agency in the world.

  • http://www.corank.com/ RBA

    #2 says “The Google OS is the Web”. Ok, so then, why in heaven do we need to rename it to “Google OS”? “Web” sounds just fine.

  • http://www.corank.com/ RBA

    #2 says “The Google OS is the Web”. Ok, so then, why in heaven do we need to rename it to “Google OS”? “Web” sounds just fine.

  • Blog Bloke

    This time I have to agree with Scoble. I consider buzz like this akin to the rumor that Paul McCartney had died and was replaced on the Sargent Peppers Album cover.

    Of course Google has an operating system. Everybody knows that. It’s called banks and banks of rack mounted data centers with server-side web apps.

    Why on earth would Google want to go into direct competition with Microsoft for a desktop OS? They are already making money hand over fist carving out their own empire with their online web operating system.

    Then again we can always wish. But that is all it is – wishful thinking. Bill Gate’s vision was a computer on every desktop with a copy of Windows on it. Google’s vision is a web OS for everyone that has an internet connection.

    It’s pure genius.

  • http://http:www.instabloke.com Blog Bloke

    This time I have to agree with Scoble. I consider buzz like this akin to the rumor that Paul McCartney had died and was replaced on the Sargent Peppers Album cover.

    Of course Google has an operating system. Everybody knows that. It’s called banks and banks of rack mounted data centers with server-side web apps.

    Why on earth would Google want to go into direct competition with Microsoft for a desktop OS? They are already making money hand over fist carving out their own empire with their online web operating system.

    Then again we can always wish. But that is all it is – wishful thinking. Bill Gate’s vision was a computer on every desktop with a copy of Windows on it. Google’s vision is a web OS for everyone that has an internet connection.

    It’s pure genius.

  • http://emresokullu.com/ Emre Sokullu

    Yes guys I think the same.. Google makes money by advertisements.. But to be leader in ads, they should protect their web properties, right? What if Vista’s default option Live puts pressure on Google? Then Google will need to take an action against this, are you still with me?? Here comes my theoretical GoogleOS! I don’t say they’ll sell it, make money out of it.. OS is commodity now, everyone knows it.. Please read the full article first, you sound like you read only the title..

  • http://emresokullu.com Emre Sokullu

    Yes guys I think the same.. Google makes money by advertisements.. But to be leader in ads, they should protect their web properties, right? What if Vista’s default option Live puts pressure on Google? Then Google will need to take an action against this, are you still with me?? Here comes my theoretical GoogleOS! I don’t say they’ll sell it, make money out of it.. OS is commodity now, everyone knows it.. Please read the full article first, you sound like you read only the title..

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  • http://sciencefictionblog.blogspot.com/ Ray Radlein

    The underlying assumption here that I’m having trouble with is the one in the original article that stated that the rollout of Vista would put pressure on Google thanks to the ubiquity of MSN/Live Search.

    Why?

    MSN has been the default in Windows since before there was a Google, hasn’t it? People didn’t flock to crown MSN as King of Search even BEFORE “Google” became a verb. Why would that change now?

    When Jane Q. User wants to find something with her brand-new Vista computer, she’s still going to fire up IE7 and go to Google.

    To the extent that Microsoft has beefed up their own search utility and integrated it into Vista, it will mainly act as a Full Employment Device for industry pundits, who will always have a way to fill those column-inches with “Vista vs. Google” articles.

  • http://sciencefictionblog.blogspot.com/ Ray Radlein

    The underlying assumption here that I’m having trouble with is the one in the original article that stated that the rollout of Vista would put pressure on Google thanks to the ubiquity of MSN/Live Search.

    Why?

    MSN has been the default in Windows since before there was a Google, hasn’t it? People didn’t flock to crown MSN as King of Search even BEFORE “Google” became a verb. Why would that change now?

    When Jane Q. User wants to find something with her brand-new Vista computer, she’s still going to fire up IE7 and go to Google.

    To the extent that Microsoft has beefed up their own search utility and integrated it into Vista, it will mainly act as a Full Employment Device for industry pundits, who will always have a way to fill those column-inches with “Vista vs. Google” articles.

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  • http://ideaburger.blogspot.com/ Jayakumar Hariharan

    A Google OS makes a lot of sense in the context of the seamless web – the web as a seamless online experience, including the servers, the content, the network, AND THE CLIENT MACHINES. As you can imagine, the possibilities are endless.

    I think that in the emerging global scenario, if Google is to maintain their idea leadership, they need to adopt the peer-to-peer model built on the FREE Google OS mass distribution, to compliment their Data Centers.

    That is the only way to ensure not only a seamless web, but also a redundant and terror-proof web.

    http://ideaburger.blogspot.com/2006/11/making-google-better-2.html

    jay, from Bangalore

  • http://ideaburger.blogspot.com Jayakumar Hariharan

    A Google OS makes a lot of sense in the context of the seamless web – the web as a seamless online experience, including the servers, the content, the network, AND THE CLIENT MACHINES. As you can imagine, the possibilities are endless.

    I think that in the emerging global scenario, if Google is to maintain their idea leadership, they need to adopt the peer-to-peer model built on the FREE Google OS mass distribution, to compliment their Data Centers.

    That is the only way to ensure not only a seamless web, but also a redundant and terror-proof web.

    http://ideaburger.blogspot.com/2006/11/making-google-better-2.html

    jay, from Bangalore