Daily Archives: December 11, 2006

“Small” PR headache for Google ahead…

It’s the small things that will cause your PR teams headaches.

I’m sure someone at Google thought it was OK to copy a page Yahoo did. Details on TechMeme, thanks to getting kicked off by Yahoo’s Jeremy Zawodny. Maybe even thought the page came from Microsoft. Hint, it didn’t.

It’s at the top of TechMeme. Is on second page of Digg. On first page of TailRank.

But it gets worse. The person doing the copying didn’t even copy the HTML very well. Not good. Especially for a company that prides itself on hiring PhD’s and keeping out idiots. Hey, one got through the hiring process.

But, so far, they are way too slow to react. Matt Cutts, who over the weekend, debunked a bunch of other things, has been silent. The Google Blog is silent too.

Here’s how I would have handled it.

1) Found out who did the page and get them to publicly apologize.
2) Buy the Yahoo team they copied pizza lunch and beer tomorrow. Even better, have a limo show up and take them to a nice steak dinner.
3) If #1 isn’t possible (it might be an outside vendor, I found at Microsoft that often was where stuff like this happened) then have someone like Matt or, even, a VP like Marissa, apologize on behalf of Google.
4) Explain that this isn’t acceptable Google behavior (evil, even) and that steps are being taken to keep it from happening again. Just by saying “that’s evil” will be good enough to tell all Google employees that this kind of thing won’t be tolerated in the future.

It’s the little things that define companies and Google is being defined right in front of us.

For my part? The folks I’ve dealt with at Google are ethical, straight shooters, who wouldn’t dream of copying someone else’s work. This has got to be ripping them up. Tough day ahead for Google PR. It’ll be interesting to see what they do, if anything.

Rex Dixon thinks it’s smart to copy. I can see his point — developers are “inspired” by others all the time. But sheer copying? No. It’s unethical, for one. For two, if you’re going to copy you better add some value. Hint: that means making sure your HTML and images are better than what you’re copying. Not worse.

UPDATED: Google has updated the site in question.

UPDATED 2: Matt Cutts of Google answers back. Note to self: don’t point out someone else is copying if you’re guilty of such transgressions yourself!

CES BlogHaus, how to get in

OK, so it turns out that the CES BlogHaus is in the Bellagio, but up on a floor that security won’t let you get to unless you have a pass.

This will be a fun place to hang out in. Not to mention that it’ll be a good place to get on the ScobleShow.

It’ll be open 24 hours a day. It’s for bloggers. Yes, we’ll check.

Anyway, the details on the BlogHaus are over on PodTech — just leave a comment over there to get added to the list so you’ll be able to get in.

Oh, and I think it was Steve Broback of Blog Business Summit that said we should rename the Bellagio to “Blogio.” Um, no. :-)

Have no idea what “CES” is? Consumer Electronics Show. Happens January 8-11 inĀ  Las Vegas. It’s America’s biggest trade show — all about gadgets and stuff.

Translation: it’s the best chance you’ll have to share a beer with someone from Engadget or Gizmodo.

“I need more storage so that” Seagate contest

One of the things I offered Seagate with them sponsoring my show is a contest. I designed this with Valerie and Linda and a few others at PodTech.

Got a stack of Seagate hard drives to give away. What’s the contest?

Blog about what you are going to do with a new hard drive. Details and rules and stuff are over here.

So, if I was able to enter, here’s probably what my entry would look like:

Let’s see, I’m doing a lot of video lately. I’ve already filled up two 500GB drives with ScobleShow videos, along with a few of Patrick goofing around, and about 43GBs of photos. One of which has Maryam flipping me off cause I made her walk up a steep hill to take that picture of me next to the tree above (true story, it was our honeymoon).

Anyway, things are getting pretty tight. I have about 1.1GBs of email from the six months I’ve worked at PodTech, including 118MBs of just people wanting me to blog stuff (true story #2, I wish I had more time to get to everyone).

Anyway, let’s just cut the crap. I need more space so I can download Dawn and Drew for my son. ZeFrank and Rocketboom for me.

Oh, who am I kidding? Of course it’s for porn.

Oh, get your mind out of the gutter. Not THAT kind of porn.

“Well, what kind?”

Foodporn.

Please, Seagate, send me a new hard drive so I can load up all that foodporn and I can satiate myself looking at all those luscious videos of sushi. Of course, maybe I’ll cheat and download some of those chocolat videos.

Heheh.

Disclaimer, Seagate sponsors my show and are sponsoring the BlogHaus at CES and I really appreciate that.