Sites shouldn’t be forced into taking advertising

I agree with Chuq Von Rospach. Sites shouldn’t be forced to take advertising, even to give that money to a charity.

I don’t take advertising here, well, except if you count my Amazon link and my occassional mentioning of Seagate, which sponsors my video show.

Anyway, there’s a cost to advertising in clutter, in extra bits that the infrastructure needs to push out, and in reduced quality of experiences for users.

And, it’s a smart piece of business on the part of Craig’s List to try to be different. You get audiences that way. There’s other ways to make money from audiences than just putting a few ads on your site.

I’m very loyal to Craig’s List, cause he got me my job at NEC, which led to getting a job at Microsoft.

89 thoughts on “Sites shouldn’t be forced into taking advertising

  1. Computers and printers: video about everyday and computers, printers and scanners, monitors. New products mouse and keyboards, computers. Laptop and printers.

  2. Computers and printers: video about everyday and computers, printers and scanners, monitors. New products mouse and keyboards, computers. Laptop and printers.

  3. Really?

    Even if this money were going to feed children for 6 months? You’d let them die?

    This isn’t a strawman. You could easily put adsense on Craiglist in a place that isn’t annoying an make more than $10M per year.

    Kevin

  4. Really?

    Even if this money were going to feed children for 6 months? You’d let them die?

    This isn’t a strawman. You could easily put adsense on Craiglist in a place that isn’t annoying an make more than $10M per year.

    Kevin

  5. Really?

    Even if this money were going to feed children for 6 months? You’d let them die?

    This isn’t a strawman. You could easily put adsense on Craiglist in a place that isn’t annoying an make more than $10M per year.

    Kevin

  6. Really?

    Even if this money were going to feed children for 6 months? You’d let them die?

    This isn’t a strawman. You could easily put adsense on Craiglist in a place that isn’t annoying an make more than $10M per year.

    Kevin

  7. Really?

    Even if this money were going to feed children for 6 months? You’d let them die?

    This isn’t a strawman. You could easily put adsense on Craiglist in a place that isn’t annoying an make more than $10M per year.

    Kevin

  8. I don’t run ads cause I don’t see them doing anything but taking up space I could be using for something else. The only thing I have is a smallbie for Google Adsense, I feel obligated as my blog is on Blogger. I really think the monetizing craze has gotten out of hand. If anyone does make money Google seems to shut down their account before they are paid anyway. So what is the point? You’re only making your site/ blog look cluttered, load slowly and seem like a junkpile with the content wedged in somewhere. I edit at a web directory and have begun not listing blogs and sites which don’t offer enough content versus ads. If I find them annoying likely others feel the same.

  9. I don’t run ads cause I don’t see them doing anything but taking up space I could be using for something else. The only thing I have is a smallbie for Google Adsense, I feel obligated as my blog is on Blogger. I really think the monetizing craze has gotten out of hand. If anyone does make money Google seems to shut down their account before they are paid anyway. So what is the point? You’re only making your site/ blog look cluttered, load slowly and seem like a junkpile with the content wedged in somewhere. I edit at a web directory and have begun not listing blogs and sites which don’t offer enough content versus ads. If I find them annoying likely others feel the same.

  10. Advertising can be successful when it’s relevent and useful to the audience. It’s about matching the special interests of the reader with an advertiser who matter to them. Context is key. Think about car magazines and ads for cars and accessories — readers want to see the edit and the ads.

    It’s also important think about audiences as vertical “interest groups” — so many blogs are of niche interest — think about who wants to be there and pitch them for banner ads. It can be done!

    Andy

  11. Advertising can be successful when it’s relevent and useful to the audience. It’s about matching the special interests of the reader with an advertiser who matter to them. Context is key. Think about car magazines and ads for cars and accessories — readers want to see the edit and the ads.

    It’s also important think about audiences as vertical “interest groups” — so many blogs are of niche interest — think about who wants to be there and pitch them for banner ads. It can be done!

    Andy

  12. Advertising can be successful when it’s relevent and useful to the audience. It’s about matching the special interests of the reader with an advertiser who matter to them. Context is key. Think about car magazines and ads for cars and accessories — readers want to see the edit and the ads.

    It’s also important think about audiences as vertical “interest groups” — so many blogs are of niche interest — think about who wants to be there and pitch them for banner ads. It can be done!

    Andy

  13. Sometimes ads can be disruptive, sometimes they add to a site. I am experimenting with ads now at latenitemash.com and if used properly they can give some more life to a site.

  14. Sometimes ads can be disruptive, sometimes they add to a site. I am experimenting with ads now at latenitemash.com and if used properly they can give some more life to a site.

  15. Sometimes ads can be disruptive, sometimes they add to a site. I am experimenting with ads now at latenitemash.com and if used properly they can give some more life to a site.

  16. Sometimes ads can be disruptive, sometimes they add to a site. I am experimenting with ads now at latenitemash.com and if used properly they can give some more life to a site.

  17. Ryan, I’ve discovered the same thing on my site in the past. If people are looking for information, such as a tutorial or tips on building a MySpace profile (the example from my site), and they find good content that helps them in their quest on your site, they’re much more likely to be friendly to the idea of ads than if they just came to your site for the first time and you’re bombarding them with advertisements. If you just hit first-timers over the head with advertisements, they’re much more likely to stay away and you’ve reduced your effectiveness not only as a voice in the blogosphere but as someone who is trying to make money off the service they provide.

  18. Ryan, I’ve discovered the same thing on my site in the past. If people are looking for information, such as a tutorial or tips on building a MySpace profile (the example from my site), and they find good content that helps them in their quest on your site, they’re much more likely to be friendly to the idea of ads than if they just came to your site for the first time and you’re bombarding them with advertisements. If you just hit first-timers over the head with advertisements, they’re much more likely to stay away and you’ve reduced your effectiveness not only as a voice in the blogosphere but as someone who is trying to make money off the service they provide.

  19. Ryan, I’ve discovered the same thing on my site in the past. If people are looking for information, such as a tutorial or tips on building a MySpace profile (the example from my site), and they find good content that helps them in their quest on your site, they’re much more likely to be friendly to the idea of ads than if they just came to your site for the first time and you’re bombarding them with advertisements. If you just hit first-timers over the head with advertisements, they’re much more likely to stay away and you’ve reduced your effectiveness not only as a voice in the blogosphere but as someone who is trying to make money off the service they provide.

  20. Ryan, I’ve discovered the same thing on my site in the past. If people are looking for information, such as a tutorial or tips on building a MySpace profile (the example from my site), and they find good content that helps them in their quest on your site, they’re much more likely to be friendly to the idea of ads than if they just came to your site for the first time and you’re bombarding them with advertisements. If you just hit first-timers over the head with advertisements, they’re much more likely to stay away and you’ve reduced your effectiveness not only as a voice in the blogosphere but as someone who is trying to make money off the service they provide.

  21. Ryan, I’ve discovered the same thing on my site in the past. If people are looking for information, such as a tutorial or tips on building a MySpace profile (the example from my site), and they find good content that helps them in their quest on your site, they’re much more likely to be friendly to the idea of ads than if they just came to your site for the first time and you’re bombarding them with advertisements. If you just hit first-timers over the head with advertisements, they’re much more likely to stay away and you’ve reduced your effectiveness not only as a voice in the blogosphere but as someone who is trying to make money off the service they provide.

  22. I think it’s funny that the content on Craig’s List is advertising. Why would they want to add stuff that leads people off of their site? Doesn’t anyone remember what vertical integration is? Doesn’t that come up in BUS 101?

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