I love “Will it Blend?”
This CEO of a Blendtec puts weird things into his blender.
Yes, it blends! “That’s one smoking iPod.”
Blendtec is gonna have copycats. Seagate’s Rob Pait, who runs marketing for its consumer electronic storage devices, told me today that they are already working on a video where it tests its hard drives to weird things and sees if the hard drive survives (like a jackhammer, mountain biker, etc).
If you want to hear the story behind this highly successful YouTube video series, listen to Rocky Mountain Voices who interviews the guys who came up with the concept. Six million visits in five days.