Dave Winer on the embargo is dead meme that’s been talked about on several blogs lately.
Interesting points. I don’t think the embargo is going to die anytime soon. It’s just too engrained in how PR people think they need to release news.
Lots of marketing and PR people look at the success Steve Jobs has had at Apple and are jealous so they’ll copy his system of “shock and awe.” That requires embargoes. Why? Well, if you want a magazine to talk about your product on Monday at the same time you’re announcing it, that means talking to that magazine’s journalists a week in advance.
Or, if you want video on the ScobleShow, I need a few hours in advance.
“Just announce it on your blog,” I can hear you saying. That way everyone knows about it at the same time. That’s true if you only care about blogs. But, the real prize is the bigger audience that TV, print journalism, radio, and even Web video needs.
One thing I told Intel: start with the Z list. They are more believeable than any one higher in the stack. We’re all checking with Z listers anyway to see if a story is real or not. Or to get quotes.