Cisco dots the “i” on Apple

“do you have any proof that Microsoft is astroturfing Zune?”

Oh robbie, robbie, in what innocent world you live in?

Robert, I find it interesting how you can categorically state what it is Apple must do to survive and publicize their products.

Tell me again how successful you’ve been? How you became such an authority?

Microsoft released how many OSs during your time there? Their stock price did what? Oh, and what kind of profits and products does your current employer make?

This isn’t meant to snipe at you personally, Robert. Just some honest concern over how you can speak with such authority over these things.

Peace.

Robert,

To bring this back on topic, once again, you show the essential weakness in Blogging as News:

It’s the biggest, fastest game of “Telephone” ever, but that’s not the same as being CORRECT. Even worse, YOU KNOW how stupid this can get, you used to whine about it all the goddamned time when you worked at Microsoft.

But whhhhhhy won’t people callllll meeeee when something like this is said about Microsoft? I’ll find out the straaaaaaight answerrrrrr

You’d get all worked up, but you never learned a damned.thing from it.

“…He’d whine, and he’d whine, lord he’d whine all the time. Some say the Scoble whined because his shoes weren’t on right. Others said he wore his pants just too tight. But I think I know the reason for it all. Deep down the Scoble’s brain was two sizes too small”.

Dude, the only thing the entire “blogodorks” have done in this is repeat the same damned rumors. I thought about posting the fact that Apple didn’t own the iPhone name on my blog, but quite honestly, I realized it was more fun to wait and see who bothered to check on it, and when it would happen.

Congratulations “Blogosphere”, on fact-checking 101, you fail.

You guys are really missing the larger point of how important bloggers are. If you don’t believe me, then go ask one. They will tell how important they are.

LMAO…true. Bloggers spend most of their time telling you how important they are. Not much else though.

This isn’t a celebration of brands using the blogosphere – this is a celebration of blogs behaving badly. Gizmodo misled its readers deliberately in order ot hype traffic. The rest of the web followed it. If Cisco had a hand in it, then this is even worse than we think.

“Apple was RUMORED too…..”

And there you have it. From that we get the bloggers having created a story that may or may not have been there. Maybe Apple was going to come out with a phone, or maybe it wasn’t. However, there is no evidence (other than rumors and bloggers making some leap) that device was going to be called the “iPhone”.

“SOMEONE believed those blog rumors….”???

And for THIS Time awarded bloggers the “Person of the Year”??? If this is what passes as fact checking, the MSM has nothing to worry about.

Dude, there a people that believe Elvis is still alive, Osama is dead, and Kerry won the election. Doesn’t make it a fact. Like John C. Welsh said, just do some simple fact checking. CALL someone at Apple. Afterall, you are well connected, aren’t you? I mean, because of your fact checking and connections with higher ups at Apple, we all know Apple is coming out with a Tablet, right?

“I’ve been comparing with CEOs (I’ve interviewed more than 50 lately)”…

How many of those are in the F100?

Hi Robert – not interested in attacking you or your argument here but wanted to ask you to give some examples of how companies involved in the blog conversation have experienced success with it (gained marketshare, positioned themselves better, etc.). I’ve read your blog for some time and don’t usually join the conversation but this post and the comments it generated got me to think of the question above. Thanks.

“Ahh, it’s interesting that Cisco totally schooled Apple’s PR by doing the iPhone.”

Ahh, it’s interesting how misinformed and out-of-touch Scoble can be and to what lengths he’ll whore himself to get some Apple hits.

Anyone who knows anything knows that the iPhone rumor first ignited more than five years when Apple registered the domain. Anyone worth have their salt also knew that it was already known that Apple did not own the trademark, that it was already used.

Somehow blogging 11 years later would have magically transferred the trademark to Apple’s ownership. Scoble is an idiot.

“I heard a news report on KGO Radio during Ronn Owens show this morning that Apple was rumored to be coming out with an iPhone today.

So, SOMEONE believed all these blog rumors.”

So because YOU and SOME DUMBASS believed a DUMBASS BLOG, Apple should participate so you don’t have to believe the DUMB ones? Instantly, Apple having a blog gives bloggers credibility and no more DUMBASS rumors?! Brilliant!

Why didn’t you just read the first ten comments most of which were along the lines of: “Apple releases on Tuesday, he didn’t mention Apple, I bet someone else releases a product using the name…”? Maybe because the average blogger has the attention span of a gnat, can’t read more than a blurb, and will believe whatever they want to.

I *KNOW* you don’t advocate the kind of corporate involvement ala Wal*Mart…

Personally, I think Apple carefully cultures their messaging these days. Heck, you know that better than most (family ties and all).

Nah, I’m putting my shareholder hat on, and will say it’s working for Apple right now. When Mr. Jobs is out of the hot seat… it’ll maybe be handled a different and maybe better way. Time will tell. It sure is fun trying to anticipate what’s coming from Infinite Loop tho.

If you asked that mySpace crowd where “the” iPhone is coming from… they’re probably not going to say Cisco. The trademark may belong to someone else… expectation is a bit shaded because of the hands off Apple culturing.

Trust me… they’re involved in the blogging world when they don’t like it so much (remember their board game from last year… Leaks and Lawsuits)?

I *KNOW* you don’t advocate the kind of corporate involvement ala Wal*Mart…

Personally, I think Apple carefully cultures their messaging these days. Heck, you know that better than most (family ties and all).

Nah, I’m putting my shareholder hat on, and will say it’s working for Apple right now. When Mr. Jobs is out of the hot seat… it’ll maybe be handled a different and maybe better way. Time will tell. It sure is fun trying to anticipate what’s coming from Infinite Loop tho.

If you asked that mySpace crowd where “the” iPhone is coming from… they’re probably not going to say Cisco. The trademark may belong to someone else… expectation is a bit shaded because of the hands off Apple culturing.

Trust me… they’re involved in the blogging world when they don’t like it so much (remember their board game from last year… Leaks and Lawsuits)?

Rob: we interviewed 188 companies about what blogging has done for them for our book, Naked Conversations.

Microsoft, for one, saw a real improvement in customer satisfaction (in surveys and focus groups), better recruiting (one blog saw 3,000 resumes submitted), and improvements in products (OneNote’s Chris Pratley says he regularly got ideas from his blog’s comments).

LayZ: it wasn’t blogs I was talking about. Most of those got the story right. Or, like me, ignored the rumors (I’m getting tired of them).

It was a Mainstream Media report on KGO radio (which, last time I checked, is a radio station, not a blog) that reported that Apple is supposed to have an iPhone coming out yesterday.

What you don’t get is stories are built on blogs and on Slashdot and Digg and TechMeme and mainstream media takes things they read and report on those without doing too much further digging.

“What you don’t get is stories are built on blogs and on Slashdot and Digg and TechMeme and mainstream media takes things they read and report on those without doing too much further digging.”

No, what you don’t get is that this is shitty journalism that more capable people ignore as they ignore these silly blogs.

What you are saying is: blogs sucksand will get it wrong, but then they need to be listened to when the mainstream validates their suckiness, so Apple should combat this with their own sucky blog?

Why not ignore the whole idiot loop?

Here’s another example: Forrester releases bad data that sends Apple’s price down almost 3% in one day (in blog format but primarily through the report, the mainstream press, and the digital press…). Apple releases a statement saying, “Forrester is incorrect. Our data indicates the opposite is true.” Apple’s stock regains the losses. (The past few days have seen new losses but for a number of reasons.) Where in that process (of disputing something that actually Apple could and deemed WORTHY of disputing) was a blog required?

Oh, I forgot the step where every blogger secretly fears they are useless and craves validation from Apple the most!

It was a Mainstream Media report on KGO radio (which, last time I checked, is a radio station, not a blog) that reported that Apple is supposed to have an iPhone coming out yesterday.

So because a single radio station had its head up its colon, that meant that “oh, no one needs to check facts. We’re right because a radio station said this. Why is it right? Because it listened to blogs. Why are the blogs right? because a radio station said this…”

Circular logic is still crap Robert, even when a single radio station falls for it.

What you don’t get is stories are built on blogs and on Slashdot and Digg and TechMeme and mainstream media takes things they read and report on those without doing too much further digging.

That still doesn’t turn it from intellectual laziness to a properly reported story. My god, you’re still unable to admit that no one bothered to check a damned critical fact to all this. You’re so busy trying to spin this so it’s a victory for blogging, no matter how wrong they all were.

Dude, that’s just sad.

“You guys are really missing the larger point of how important bloggers are. If you don’t believe me, then go ask one. They will tell how important they are.”

Thanks for the laugh! It was even more funny since I was just at crunchnotes.com.

“Schooled”???

I say again, ???

Cisco simply co-opted the Apple hype to get someone – anyone – talking about a phone that will be purchased by approximately zero percent of those talking about it.

The only “power of blogs” was the power of blogs to stoke people for Apple’s iPhone.

Thanks for the response. I’ll put the book on my wishlist at Amazon.

Anona has SCHOOLED Robert Scoble!

Schooled him so thoroughly that all I can think of to add is that, according to projections, blogging may DECLINE starting in 2007. Contrary to what Robert wants to believe, mainstream media is going to remain mainstream for the foreseeable future. So, it is logical to court it instead of the mainly mediocre blogosphere. That is what Apple does. It profits by having Pogue and Mossberg on speed dial instead of some blogger with more money than brains.

“LayZ: it wasn’t blogs I was talking about. Most of those got the story right. Or, like me, ignored the rumors (I’m getting tired of them).”

Got WHAT story right? There was no story. A bunch of dimwitted bloggers made up a story that Apple was going to release something called an iPhone. Apple never said they were and no one bothered to check with Apple. Then Cisco fell for this non-story and came out and said they in fact own the iPhone name (which most people that no how to do basic research already knew) and they have a device that no one is interested in buying. And you didn’t ignore the rumors, as evidenced by this post.

“It was a Mainstream Media report on KGO radio (which, last time I checked, is a radio station, not a blog) that reported that Apple is supposed to have an iPhone coming out yesterday.”

Actually you said KGO said “rumored”. Now if KGO is worried about getting scooped by some no-talent bloggers who find research to be anathema to their way of thinking, they need to seriously review the talent of their news department. difference, right? (Actually, I think apparently not)

Hmm… Is this post about Apple not doing corporate blogging or about Apple decision on releasing iPhone?

Here’s are the facts.

Cisco is not the ONLY manufacturer that makes wireless iPhone that use Skype service.

In fact, I was planning to buy such phone early this year. I have already found a few models work on wireless and Skype around the same price range. After I bought the Sidesick and was concern about the wireless coverage, I decide not to buy it yet. Not every place allow you to access wireless without paying a fee or give you the password to enter their network.

I saw the leaked Apple iPhone prototype drawing. It didn’t have the specification on features. Apple is investing in integrating iPod technology with phone features.

Can we talk Apple to Apple? it is hard to judge when you are coparing Apple to Orange.

Exactly. Apple can do its ‘iPhone’ without the Linksys phone even being a competitor because the concepts are quite different.