First Google video advertiser?
Beet.tv, I’ve learned, thanks to a phone call from Andy Plesser, who runs that tech-centric video blog, might be Google’s first video advertiser. They are splitting the $15 CPM (revenue per thousand downloads) 50/50. The ad is at the end of his latest videos.
Not everyone on Google Video will get advertising, by the way. They are hand picking video blogs to get advertising.
Congrats to Andy on being picked — it’ll be interesting to see how Google evolves its video advertising. Certainly this is a big deal for Google since they own both Google Video and YouTube.
In other Google news, the Wall Street Journal got bearish on Google and that got Internet Stock site “Seeking Alpha” to write about it.
Can you tell I’m doing my link/gesture blog? Heheh. I haven’t linked to the feed lately.
Hey, Google Reader crew, why don’t you link to my feed on the link blog page?
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December 18th, 2006 at 8:04 pm
Thanks Robert — much obliged. The ads are beginning to appear a few at at time. Check out this clip from last night on Stumbleupon and commentary about Time Magazine and Chad Hurley. The clip with Chad has the post-roll ad inserted — here’s the post — you can see the ad for Allstate after the Hurley segment:
http://www.beet.tv/2006/12/stumpbleupon_no.html
December 18th, 2006 at 8:41 pm
[...] Robert Scoble also posted on this. [...]
December 18th, 2006 at 11:17 pm
I’m a little confused. It was YouTube, and now there’s MetaCafe. Is Beet.tv something of the same breed?
December 19th, 2006 at 12:18 am
Sharedreviews: Beet.TV is an interview show with folks from the tech and media industries done by Andy Plesser.
December 19th, 2006 at 12:54 am
I can´t see any ad, only for U.S.?
December 19th, 2006 at 1:40 am
Thanks for Information
December 19th, 2006 at 7:17 am
Hey Scoble,
We provide an auto-discovery link for the link blog feed. We thought that between Safari, IE 7 and Firefox the browser’s feed icon/link was the way to go.
Mihai Parparita
Google Reader Engineer
December 19th, 2006 at 7:45 am
Interesting that the ad is at the end and not the start, any thoughts on why?
December 19th, 2006 at 9:45 am
“Not everyone on Google Video will the onesget advertising, by the way. They are hand picking video blogs to get advertising.”
Is there a reason why Google is picking only certain videos to add advertising? Any thoughts on why it is not open to all content providers?
December 19th, 2006 at 3:17 pm
[...] Meanwhile, Scoble says that Beet.tv is running post-roll ads (the kind that appear at the end of a clip) on their video blogs, as part of a Google Video advertising program. Should be the start of AdSense Video, which I’m sure a lot of vloggers have been eagerly anticipating. [...]
December 19th, 2006 at 9:28 pm
[...] First Google video advertiser? (tags: google video adsense vlog) [...]
December 20th, 2006 at 12:13 pm
[...] Schobleizer reported that Google might have formed a partnership with video blog Beet.tvas its first video advertiser, involving splitting the $15 CPM (revenue per thousand downloads) 50/50. However, “Not everyone on Google Video will get advertising” - Google will cherry-pick video blogs to participate in the deal. [...]
December 26th, 2006 at 5:46 pm
aloha andy.
I ran across this link when searching more RECENT info on the NEW GoogleVideo Ad Revenue Sharing Program that I ALSO am involved in. It seemed like a “scam” @ first but it seems legit. Nice to find someone else out here. If you hear anything new, please let me know. I will do the same. My contact seems very reliable & sincere.
Happy Holidays From Maui.
Aldo Tassara
PureDIGITAL Maui
http://www.pdmaui.com
July 30th, 2007 at 4:48 am
[...] Video Adverts For Publishers (closed beta pilot): Google has started a closed pilot for select video publishers. The service will allow video publishers and video bloggers to add in-stream adverts to their content. I’m pretty sure this is a continuation of a trial Google started back in December 2006. [...]