The first banner ad I’ve noticed in a while…

…is the DLP one from Texas Instruments that’s running on Engadget HD.

Why? Cause it’s actually three separate ad units that surround the content and the same ad is on all three. Also, the pattern and movement caught my eye. It also matches other advertising they are doing elsewhere (I’ve seen their TV ad as well). Well executed ad campaign.

Comments

  1. You seriously don’t see that as “too much”? There are FIVE instances of it running on that page. FIVE!

    Yuck.

  2. You seriously don’t see that as “too much”? There are FIVE instances of it running on that page. FIVE!

    Yuck.