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The first banner ad I’ve noticed in a while…

…is the DLP one from Texas Instruments that’s running on Engadget HD.

Why? Cause it’s actually three separate ad units that surround the content and the same ad is on all three. Also, the pattern and movement caught my eye. It also matches other advertising they are doing elsewhere (I’ve seen their TV ad as well). Well executed ad campaign.


Filed under: Uncategorized @ 6:38 pm | 7 Comments

7 Comments

  1. Jake Says:

    It’s not coming up for me. :-\
    Stupid Adblock. ;)

  2. Friday’s Internet Marketing News Roundup | Marketing Pilgrim Says:

    [...] Robert Scoble has re-discovered banner ads. He explains how Texas Instruments’ banner ads managed to catch his attention. [...]

  3. Lara Says:

    You seriously don’t see that as “too much”? There are FIVE instances of it running on that page. FIVE!

    Yuck.

  4. Chad Says:

    You are right. But I had to turn of AdShield to see it.

  5. Miles Says:

    Adblock wins, almost every time..

  6. eMarketing-Success.com » Comment on The first banner ad I’ve noticed in a while… by Friday … Says:

    [...] post by Friday’s Internet Marketing News Roundup | Marketing Pilgrim and software by Elliott [...]

  7. eMarketing-Success.com » Comment on The first banner ad I’ve noticed in a while… by … Says:

    [...] post by eMarketing-Success.com » Comment on The first banner ad I’ve noticed in a while… and software by Elliott [...]

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