I think the Microsoft Vista giveaway is an awesome idea

Lots of people like BL Ochman are screaming bloody murder about Microsoft giving bloggers and other influentials free laptops loaded with Windows Vista. I personally don’t get it.

That is a GREAT idea. After all, how can anyone have a decent conversation about Windows Vista without having put a bunch of time on one of the machines?

Now, regarding blogger ethics. Did you disclose? If you did, you have ethics. If you didn’t, you don’t. It’s that black and white with me.

Did you sell your soul and you disclosed that? Fine. Now it’s up to the readers to decide whether anything you say is worth listening to. But you’re ethical.

Are you trying to hide that you sold your soul? That’s not ethical.

On Edelman’s side? Is sending out laptops ethical? Of course! That’s their job. Their job is to get the product and company they represent in front of as many influentials as possible.

For instance, the Edwards campaign has several journalists and bloggers in New Orleans right now. How many of them have disclosed whether they are paying their expenses or not?

The one thing I would have done differently is forced disclosure by those who get the laptops.

UPDATE: Now Microsoft is asking bloggers not to keep the laptops, according to Marshall Kirkpatrick.

311 thoughts on “I think the Microsoft Vista giveaway is an awesome idea

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  2. Probably the biggest problem that it is running into is the transparency of the blogosphere. If it were still old media, that transparency wouldn’t exist and nobody would have said anything about getting a laptop from Microsoft. But us bloggers have a little pride and want to be transparent.

  3. Probably the biggest problem that it is running into is the transparency of the blogosphere. If it were still old media, that transparency wouldn’t exist and nobody would have said anything about getting a laptop from Microsoft. But us bloggers have a little pride and want to be transparent.

  4. That statement invalidates all the ensuing arguments. I’ve heard it often, because it is easy to blame everything on some Evil Empire being greedy. I started the FontFont label 16 years ago and still have to work every day. Nobody has become a millionair designing type. It takes at least 100 hours to design and produce a family of 4 weights. So much for recreating Garamond, Bodoni et al. Go ahead, have fun!

  5. That statement invalidates all the ensuing arguments. I’ve heard it often, because it is easy to blame everything on some Evil Empire being greedy. I started the FontFont label 16 years ago and still have to work every day. Nobody has become a millionair designing type. It takes at least 100 hours to design and produce a family of 4 weights. So much for recreating Garamond, Bodoni et al. Go ahead, have fun!

  6. I agree with the opinion that it`s just marketing and that if you want to talk about a product you should know about it. I was in on the beta test and rc test ( no, I didn`t get a laptop ) and so far I love it. I tell the people I do computer work for that I love it. If I had not used it I wouldn`t recommend it. Microsoft is just doing good business.

  7. I agree with the opinion that it`s just marketing and that if you want to talk about a product you should know about it. I was in on the beta test and rc test ( no, I didn`t get a laptop ) and so far I love it. I tell the people I do computer work for that I love it. If I had not used it I wouldn`t recommend it. Microsoft is just doing good business.

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