I was just reading Memeorandum and saw this article by Dan Balz, of the Washington Post, which uses this line: “Edwards 2.0 is a revised version of his beta candidacy of 2004.” I remember when a staffer first saw someone use that moniker, showing his Blackberry over to Edwards, and saying “I hate when they say ‘Edwards 2.0′.” Edwards himself didn’t seem to mind, though.
By the way, Dan’s article is right on point with what I observed — that Edwards has spent a lot of time overseas beefing up his foreign policy depth. After spending several hours getting a grade-A education in politics from Dan (he’s been covering politics for the Washington Post since 1978) I’m now a huge fan and will read everything he writes.
Why did the staffer care so much? My guess? Because he knew that “2.0 moniker” causes debates on tech blogs. Many geeks hate the name Web 2.0 although it’s starting to stick as a descriptor for a wide range of sites that have community interaction and new-style technology and layout.