No more “computer” in Apple?

Om Malik has an interesting insight. No, not that the iPhone won’t be here until summer. The fact that Apple dropped “computer” from its name today.

It’s ironic. Apple gets more conversations started here on the floor of the Consumer Electronics Show than any other company. I’m here in the Seagate booth and EVERYONE is talking about Apple today.

106 thoughts on “No more “computer” in Apple?

  1. Met: it won’t be long. Several people have told me about seeing new UMPC’s running Vista and their reaction was that they are way better than the first versions.

  2. Met: it won’t be long. Several people have told me about seeing new UMPC’s running Vista and their reaction was that they are way better than the first versions.

  3. I’m tired of people saying how inovative this phone is, and there is nothing like it in the world. While the following have been in development as long or longer than the iPhone (the LG UI looks almost exactly the same as the iPhone):
    http://www.engadget.com/2006/12/15/the-lg-ke850-touchable-chocolate/
    http://www.engadgetmobile.com/2006/10/08/nokias-aeon-full-surface-screen-cellphone-concept/
    http://gizmodo.com/gadgets/cellphones/benqsiemens-black-box-concept-phone-204284.php

    I also find it humorous that Steve Jobs showed only smart phones as the best of best. While ignoring other more powerful PocketPC phones such as the HTC (http://www.europe.htc.com/products/) TyTN(HTC P3600) and full featured Artemis (HTC P3300)

    Will be interesting now to see the response from Nokia , HTC, LG and others by summer with their new products with iPhone directly in their sights.

  4. I’m tired of people saying how inovative this phone is, and there is nothing like it in the world. While the following have been in development as long or longer than the iPhone (the LG UI looks almost exactly the same as the iPhone):
    http://www.engadget.com/2006/12/15/the-lg-ke850-touchable-chocolate/
    http://www.engadgetmobile.com/2006/10/08/nokias-aeon-full-surface-screen-cellphone-concept/
    http://gizmodo.com/gadgets/cellphones/benqsiemens-black-box-concept-phone-204284.php

    I also find it humorous that Steve Jobs showed only smart phones as the best of best. While ignoring other more powerful PocketPC phones such as the HTC (http://www.europe.htc.com/products/) TyTN(HTC P3600) and full featured Artemis (HTC P3300)

    Will be interesting now to see the response from Nokia , HTC, LG and others by summer with their new products with iPhone directly in their sights.

  5. How long before MS releases the latest iteration of Origami? Anyone know if they are working on a better GUI for UMPCs?

    I love it how Apple is marketing this as a phone. Microsoft made the mistake of marketing theirs as a UMPC. They had to define a market first with that tactic.

    Origami : Why have a $600 keyboardless PC when you can get a laptop for the same price.
    iPhone : Ooh, it also runs OSX. Any app can work on it.

    The beauty of this is that everyone needs a phone. The only hurdle is a price (which is justified by the features). Not everyone needs a UMPC. I love Apple’s marketing.

  6. How long before MS releases the latest iteration of Origami? Anyone know if they are working on a better GUI for UMPCs?

    I love it how Apple is marketing this as a phone. Microsoft made the mistake of marketing theirs as a UMPC. They had to define a market first with that tactic.

    Origami : Why have a $600 keyboardless PC when you can get a laptop for the same price.
    iPhone : Ooh, it also runs OSX. Any app can work on it.

    The beauty of this is that everyone needs a phone. The only hurdle is a price (which is justified by the features). Not everyone needs a UMPC. I love Apple’s marketing.

  7. Interesting

    It may be to expensive certainly in the Uk phones are replaced very quickly more than ayear is very old(phones are also subsidized by the airtime providers – who also like to hack what the sub can or cant do with the phone)

    Not a surefire sucsess – ill belive it when I see the school kids on the bus with them.

    btw hugh has a carton on the front page of vallywag

  8. Interesting

    It may be to expensive certainly in the Uk phones are replaced very quickly more than ayear is very old(phones are also subsidized by the airtime providers – who also like to hack what the sub can or cant do with the phone)

    Not a surefire sucsess – ill belive it when I see the school kids on the bus with them.

    btw hugh has a carton on the front page of vallywag

  9. I love how some want to paint this as a bad thing… not that everyone is doing so. (Thurott kind of paints a favorable future in his longer writeup, but in his initial internet-nexus posts he acts as if the Mac was abandoned.) The keynote didn’t have to and, more importantly, couldn’t address the Mac because of the significance of the iPhone announcement. (Jobs usually rehashes current stats and milestones for 20 minutes… He flew this in less than 12 minutes to addresss the iPhone, and there was still plenty we didn’t see…)

    But back to Computers… Apple is still growing it’s computer business. Apple is still about hardware and software. This isn’t about abandoning the manufacturing of hardware and software. This is about making great hardware and software in many form factors: computers, handheld media devices, home media devices, handheld media/communication devices. And if anything, it means that these other segments actually enhance Apple’s ability to grow the computer market.

    Also, it shows greater commitment to the consumer — always at the core of Apple’s purpose of integrating hardware and software. As time advances, the “computer” is more of a “business” product and other forms better meet the needs of consumers. (It’ll be interesting to see how “OS X mobile” (the guts of Apple “computers”) makes its way into iPods.)

    On a side note, Apple’s grown almost another 4 billion in market value in the first 3 hours of market activity.

    Also, I love the price complaints: almost every single generation of iPod had the top end debut at $499, the starting price of this much more functional device.

  10. I love how some want to paint this as a bad thing… not that everyone is doing so. (Thurott kind of paints a favorable future in his longer writeup, but in his initial internet-nexus posts he acts as if the Mac was abandoned.) The keynote didn’t have to and, more importantly, couldn’t address the Mac because of the significance of the iPhone announcement. (Jobs usually rehashes current stats and milestones for 20 minutes… He flew this in less than 12 minutes to addresss the iPhone, and there was still plenty we didn’t see…)

    But back to Computers… Apple is still growing it’s computer business. Apple is still about hardware and software. This isn’t about abandoning the manufacturing of hardware and software. This is about making great hardware and software in many form factors: computers, handheld media devices, home media devices, handheld media/communication devices. And if anything, it means that these other segments actually enhance Apple’s ability to grow the computer market.

    Also, it shows greater commitment to the consumer — always at the core of Apple’s purpose of integrating hardware and software. As time advances, the “computer” is more of a “business” product and other forms better meet the needs of consumers. (It’ll be interesting to see how “OS X mobile” (the guts of Apple “computers”) makes its way into iPods.)

    On a side note, Apple’s grown almost another 4 billion in market value in the first 3 hours of market activity.

    Also, I love the price complaints: almost every single generation of iPod had the top end debut at $499, the starting price of this much more functional device.

  11. I’m tired of people saying how inovative this phone is, and there is nothing like it in the world. While the following have been in development as long or longer than the iPhone (the LG UI looks almost exactly the same as the iPhone):
    http://www.engadget.com/2006/12/15/the-lg-ke850-touchable-chocolate/
    http://www.engadgetmobile.com/2006/10/08/nokias-aeon-full-surface-screen-cellphone-concept/
    http://gizmodo.com/gadgets/cellphones/benqsiemens-black-box-concept-phone-204284.php

    I also find it humorous that Steve Jobs showed only smart phones as the best of best. While ignoring other more powerful PocketPC phones such as the HTC (http://www.europe.htc.com/products/) TyTN(HTC P3600) and full featured Artemis (HTC P3300)

    Will be interesting now to see the response from Nokia , HTC, LG and others by summer with their new products with iPhone directly in their sights.

  12. I’m tired of people saying how inovative this phone is, and there is nothing like it in the world. While the following have been in development as long or longer than the iPhone (the LG UI looks almost exactly the same as the iPhone):
    http://www.engadget.com/2006/12/15/the-lg-ke850-touchable-chocolate/
    http://www.engadgetmobile.com/2006/10/08/nokias-aeon-full-surface-screen-cellphone-concept/
    http://gizmodo.com/gadgets/cellphones/benqsiemens-black-box-concept-phone-204284.php

    I also find it humorous that Steve Jobs showed only smart phones as the best of best. While ignoring other more powerful PocketPC phones such as the HTC (http://www.europe.htc.com/products/) TyTN(HTC P3600) and full featured Artemis (HTC P3300)

    Will be interesting now to see the response from Nokia , HTC, LG and others by summer with their new products with iPhone directly in their sights.

  13. “Anyone who pays $600 for this has more money than sense. It’s not for the rich, it’s for the sheeple.

    Comment by Peter — January 9, 2007 @ 11:15 pm”

    Do you remeber how much the iPod was when it first came out with 5Gb and a mechanical click wheel? Wake up!

    Next thing you’ll say is that it’s a waste to buy that 50″ Plasma/LCD because you can get a TV or Rear Projection unit. If the person can afford it and really like it, they buy it.

  14. “Anyone who pays $600 for this has more money than sense. It’s not for the rich, it’s for the sheeple.

    Comment by Peter — January 9, 2007 @ 11:15 pm”

    Do you remeber how much the iPod was when it first came out with 5Gb and a mechanical click wheel? Wake up!

    Next thing you’ll say is that it’s a waste to buy that 50″ Plasma/LCD because you can get a TV or Rear Projection unit. If the person can afford it and really like it, they buy it.

  15. “This phone has and provides NO social redeeming value whatsoever”

    Yes, unlike my other gadgets which have cured butt cancer just by virtue of owning one. Damn you, Steve Jobs.

  16. “This phone has and provides NO social redeeming value whatsoever”

    Yes, unlike my other gadgets which have cured butt cancer just by virtue of owning one. Damn you, Steve Jobs.

  17. There are been rumors of an iPod with wifi, and it is probably the wifi aspect that is awaiting FCC approval so maybe we’ll see a non-phone wifi ipod around the same time as the iphone. Maybe..

  18. There are been rumors of an iPod with wifi, and it is probably the wifi aspect that is awaiting FCC approval so maybe we’ll see a non-phone wifi ipod around the same time as the iphone. Maybe..

  19. Sam, my guess would be that they are working on an iPod only version of this right now.

    It may even come out at the same time as the iPhone.

    Steve said himself that the only reason they announced this now is because they have to get FCC approval for it.

    For the iPod only model, that won’t be necersary so they will probably keep them quiet until the release.

  20. Sam, my guess would be that they are working on an iPod only version of this right now.

    It may even come out at the same time as the iPhone.

    Steve said himself that the only reason they announced this now is because they have to get FCC approval for it.

    For the iPod only model, that won’t be necersary so they will probably keep them quiet until the release.

  21. I think most of the comments from all the blowback on the iPhone announcement were anticipated and addressed in the keynote, but it’s interesting to read what gets seized on anyway. A few reminders to some of the commenters:

    It’s $499, not $600, for a base configuration iPhone.

    At 4 or 8 gigs, it’s not intended to store a lot of content, any more than a nano is.

    They’re doing a 3G version. Steve Jobs said so during the keynote.

    You can use an iPhone with Exchange Server if it’s configured for IMAP.

    You can connect to broadband internet anywhere you have access to wifi. You don’t need to use a slow cellular data connection.

    Making calls, managing contacts, sending email, listening to voicemail, teleconferencing are all incredibly intuitive on this device.

    It’s built on the OS X platform, is extensible, and can run real apps.

    No, it doesn’t cost $75 like a shuffle, but it’s somewhat more useful than a $75 shuffle.

    I wish it weren’t tied exclusively to cingular, but logistically it was probably a necessity so that they could introduce the features they wanted to.

    Nobody has done a phone like this before. Some phones have a set of the features, but any reasonable person would agree that this is a futuristic device and there is nothing like it in the world. It’s the kind of device that until now you’ve only ever seen depicted in science fiction. I can’t wait to get one.

    One thing the keynote left me wondering was when a 6G iPod with the new interface and features comes out. I’m guessing they’ll wait until after the iPhone ships. But who could buy a 5.5G iPod now that they know what’s coming?

  22. I think most of the comments from all the blowback on the iPhone announcement were anticipated and addressed in the keynote, but it’s interesting to read what gets seized on anyway. A few reminders to some of the commenters:

    It’s $499, not $600, for a base configuration iPhone.

    At 4 or 8 gigs, it’s not intended to store a lot of content, any more than a nano is.

    They’re doing a 3G version. Steve Jobs said so during the keynote.

    You can use an iPhone with Exchange Server if it’s configured for IMAP.

    You can connect to broadband internet anywhere you have access to wifi. You don’t need to use a slow cellular data connection.

    Making calls, managing contacts, sending email, listening to voicemail, teleconferencing are all incredibly intuitive on this device.

    It’s built on the OS X platform, is extensible, and can run real apps.

    No, it doesn’t cost $75 like a shuffle, but it’s somewhat more useful than a $75 shuffle.

    I wish it weren’t tied exclusively to cingular, but logistically it was probably a necessity so that they could introduce the features they wanted to.

    Nobody has done a phone like this before. Some phones have a set of the features, but any reasonable person would agree that this is a futuristic device and there is nothing like it in the world. It’s the kind of device that until now you’ve only ever seen depicted in science fiction. I can’t wait to get one.

    One thing the keynote left me wondering was when a 6G iPod with the new interface and features comes out. I’m guessing they’ll wait until after the iPhone ships. But who could buy a 5.5G iPod now that they know what’s coming?

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  24. Anyone who pays $600 for this has more money than sense. It’s not for the rich, it’s for the sheeple. People will just have to have this device so they, too, can be hip.

    So many Apple devices remind me of a car ad I once saw a few years ago which showed a man in leather driving gloves behind the wheel of an expensive sports car with some hottie riding shotgun. The ad basically was implying that, you, too, can buy this overpriced car and live a life of luxury with some girl who only wants to be seen in your car.

    This phone has and provides NO social redeeming value whatsoever, rather, it serves only to reinforce a false sense of “belonging” to the “hip” crowd.

    If anyone is seriously considering buying this overpriced device, consider instead investing it in your future in mutual funds or buying your child a computer they can learn from.

    I hate capitalism when it results in stuff like this.

  25. Anyone who pays $600 for this has more money than sense. It’s not for the rich, it’s for the sheeple. People will just have to have this device so they, too, can be hip.

    So many Apple devices remind me of a car ad I once saw a few years ago which showed a man in leather driving gloves behind the wheel of an expensive sports car with some hottie riding shotgun. The ad basically was implying that, you, too, can buy this overpriced car and live a life of luxury with some girl who only wants to be seen in your car.

    This phone has and provides NO social redeeming value whatsoever, rather, it serves only to reinforce a false sense of “belonging” to the “hip” crowd.

    If anyone is seriously considering buying this overpriced device, consider instead investing it in your future in mutual funds or buying your child a computer they can learn from.

    I hate capitalism when it results in stuff like this.

  26. “Strange Apple has everyone abuzz when this is “Microsoft’s big week”. Someone said this week was all about Apple first, and everyone else second, but I can’t quite remember who.”

    Are you being satirical?

    Since when does Apple ever get outshone by… rehashes of its own stuff.

    PS. I’m still fuckin laughing at the 100 inch wall display where Bill Gates plays Xbox. That dog was hilarious too.

  27. “Strange Apple has everyone abuzz when this is “Microsoft’s big week”. Someone said this week was all about Apple first, and everyone else second, but I can’t quite remember who.”

    Are you being satirical?

    Since when does Apple ever get outshone by… rehashes of its own stuff.

    PS. I’m still fuckin laughing at the 100 inch wall display where Bill Gates plays Xbox. That dog was hilarious too.

  28. “CNN.com has the iphone as the lead story, that despite the fact that there 10,000 ‘other’ new products in Vegas with probably 10x the number of people there looking around.”

    Look at this statement. What the hell are you actually saying… new products in Vegas? What? iPod accessories? Pfft. There’s nothing at CES but higher specs and bigger screens. And Bill Gates making cookies in the dark.

    More people looking around? What does that mean? You think anyone is interested in the crap at CES compared to how many people would cut off their arm for this Mac-in-a-Phone?

    Nice try.

  29. “CNN.com has the iphone as the lead story, that despite the fact that there 10,000 ‘other’ new products in Vegas with probably 10x the number of people there looking around.”

    Look at this statement. What the hell are you actually saying… new products in Vegas? What? iPod accessories? Pfft. There’s nothing at CES but higher specs and bigger screens. And Bill Gates making cookies in the dark.

    More people looking around? What does that mean? You think anyone is interested in the crap at CES compared to how many people would cut off their arm for this Mac-in-a-Phone?

    Nice try.

  30. Isn’t the “monitor on a stick” iMac the current model? I don’t think it’s failed yet.

    Regarding the iPhone, at $600 it’s a plaything for the rich. No way it’ll be a massmarket success like the iPod (particularly the iPod shuffle, which is widly successful (more so than any other model) precisely *because* it’s relatively cheap and is the least expensive way to join the iPod hip crowd).

    To emphasize my point, lots of kids are running around with iPods, taking them to school and whatnot. I can’t see this happening for a $600 gadget. Too likely to get broken, lost, or stolen. Nobody cares about losing a $75 iPod shuffle; a $600 phone is another matter. When I was in school, no way would I have walked around with a $600 device. Hell, I’m an adult now, and *still* I won’t walk around with a $600 device (despite being able to easily afford it myself).

    This device won’t have the iPod’s mass market appeal. It will have appeal among the wealthy, particularly the nuevo-riche, that throw money away on glitz.

    Robert, I know you’ll be getting this for your son. Are you going to allow him to trade it with other kids like he does the iPod? Seems dangerous to do that for a $600 device.

  31. Isn’t the “monitor on a stick” iMac the current model? I don’t think it’s failed yet.

    Regarding the iPhone, at $600 it’s a plaything for the rich. No way it’ll be a massmarket success like the iPod (particularly the iPod shuffle, which is widly successful (more so than any other model) precisely *because* it’s relatively cheap and is the least expensive way to join the iPod hip crowd).

    To emphasize my point, lots of kids are running around with iPods, taking them to school and whatnot. I can’t see this happening for a $600 gadget. Too likely to get broken, lost, or stolen. Nobody cares about losing a $75 iPod shuffle; a $600 phone is another matter. When I was in school, no way would I have walked around with a $600 device. Hell, I’m an adult now, and *still* I won’t walk around with a $600 device (despite being able to easily afford it myself).

    This device won’t have the iPod’s mass market appeal. It will have appeal among the wealthy, particularly the nuevo-riche, that throw money away on glitz.

    Robert, I know you’ll be getting this for your son. Are you going to allow him to trade it with other kids like he does the iPod? Seems dangerous to do that for a $600 device.

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