Cisco smacks back at Apple on its blog

This is pretty interesting blogging by Mark Chandler, Cisco’s SVP and General Counsel.

I’ve never seen a blog used like this.

This quote is a good one and is entirely correct. You think PodTech could do an “iPod service” without hearing from Apple’s lawyers? Absolutely not.

“At MacWorld, Apple discussed the patents pending on their new phone technology. They clearly seem to value intellectual property. If the tables were turned, do you think Apple would allow someone to blatantly infringe on their rights? ”

The BlogHaus is rocking (we had to shut the doors cause it’s so full, we have rappers and singer Samantha Murphy here doing songs). Paul Mooney brought this Cisco post to my attention. He hadn’t seen anything like it either.

It’s fun watching everyone blog here and having conversations with them both in real life (Paul is sitting next to me) and on my blog.

Comments

  1. met says:

    I intended to type comment above not content

  2. Doug Haslam says:

    I agree with those that call this a PR bonanza. OK, I’m a PR guy so I’ll see things through that lens anyway. I’m sure the Apple lawyers remember a little letter they sent to Podcast Ready this fall.

  3. Doug Haslam says:

    I agree with those that call this a PR bonanza. OK, I’m a PR guy so I’ll see things through that lens anyway. I’m sure the Apple lawyers remember a little letter they sent to Podcast Ready this fall.

  4. mike says:

    Cisco should partner with another cell phone maker and release an iPhone before June

    Oh yeah, compete against Apple.. Nice try.. bring it on

    Mac users have been chuckling at Windows for 20 fuckin years.. let’s see what else you guys can come up with..

  5. mike says:

    Cisco should partner with another cell phone maker and release an iPhone before June

    Oh yeah, compete against Apple.. Nice try.. bring it on

    Mac users have been chuckling at Windows for 20 fuckin years.. let’s see what else you guys can come up with..

  6. PXLated says:

    “useless to filter”…I agree. Could this blowup in Cisco’s face if it’s not just filtering obscentities? Could it go from being a good example of using a blog to being the way not to use a blog?

  7. PXLated says:

    “useless to filter”…I agree. Could this blowup in Cisco’s face if it’s not just filtering obscentities? Could it go from being a good example of using a blog to being the way not to use a blog?

  8. anona says:

    “Now that Microsoft is doing more and more hardware, will they consider a corporate name change as well?”

    Yes, it’ll now be: Micro & Soft.

  9. anona says:

    “Now that Microsoft is doing more and more hardware, will they consider a corporate name change as well?”

    Yes, it’ll now be: Micro & Soft.

  10. Peter says:

    The term intellectual property is such a farce. Companies will do anything to make a buck and protect it. IP is one method of kind of keeping the competition from developing something similar/better. I am in complete agreement with Richard Stallman on IP. Copyright/copyleft is fine. Patents are fine. IP is crap. Full stop.
    Protect their phone. Whatever. This new phone of theirs is going to bomb out compared to the ipod. There is NO way this phone will sell in any meaningful numbers.

    Sheeple, er, geeks with more money than sense will buy the phone. Rich people who think they’re hot will buy the phone. Mom and pop will not. Kids will not unless their parents have more money than sense.

  11. Peter says:

    The term intellectual property is such a farce. Companies will do anything to make a buck and protect it. IP is one method of kind of keeping the competition from developing something similar/better. I am in complete agreement with Richard Stallman on IP. Copyright/copyleft is fine. Patents are fine. IP is crap. Full stop.
    Protect their phone. Whatever. This new phone of theirs is going to bomb out compared to the ipod. There is NO way this phone will sell in any meaningful numbers.

    Sheeple, er, geeks with more money than sense will buy the phone. Rich people who think they’re hot will buy the phone. Mom and pop will not. Kids will not unless their parents have more money than sense.

  12. Phil says:

    >Mac users have been chuckling at Windows for 20 fuckin >years.. let’s see what else you guys can come up >with..
    >
    >Comment by mike

    And yet in the real world, Windows seems to be the most popular OS in the world… Chuckle away to yourselves and Go Cisco!

  13. Phil says:

    >Mac users have been chuckling at Windows for 20 fuckin >years.. let’s see what else you guys can come up >with..
    >
    >Comment by mike

    And yet in the real world, Windows seems to be the most popular OS in the world… Chuckle away to yourselves and Go Cisco!

  14. Geekwhat.com says:

    [...] Robert Scoble posted two great links: – Cisco’s official press release on suing Apple – Cisco blogs about it [...]

  15. met says:

    To all those macfans: Will it be ok if other people start copying or improving on jPhone’s 200+ patents?

  16. met says:

    To all those macfans: Will it be ok if other people start copying or improving on jPhone’s 200+ patents?

  17. iJerk says:

    First of all: this is not an IP dispute – why does the Cisco guy mention this ?

    Second: Cisco has not been enforcing the trademark. Plain and simple – you dont enforce it, you lose it.

  18. iJerk says:

    First of all: this is not an IP dispute – why does the Cisco guy mention this ?

    Second: Cisco has not been enforcing the trademark. Plain and simple – you dont enforce it, you lose it.

  19. Goebbels says:

    Chandler may be regretting this blog post after this news coming out:

    http://blogs.zdnet.com/Burnette/?p=236

    http://www.theregister.co.uk/2007/01/12/cisco_apple_iphone_trademark_spat/

    “We shipped and/or supported that iPhone product for years. We have been shipping new, updated iPhone products since last spring, and had a formal launch late last year.” = LIE!

    Seems like “negotiating in good faith” means a last dirch effort to squeeze some value out of “IP” we weren’t using.

  20. Goebbels says:

    Chandler may be regretting this blog post after this news coming out:

    http://blogs.zdnet.com/Burnette/?p=236

    http://www.theregister.co.uk/2007/01/12/cisco_apple_iphone_trademark_spat/

    “We shipped and/or supported that iPhone product for years. We have been shipping new, updated iPhone products since last spring, and had a formal launch late last year.” = LIE!

    Seems like “negotiating in good faith” means a last dirch effort to squeeze some value out of “IP” we weren’t using.

  21. [...] Robert Scoble points to a blog post written yesterday by Mark Chandler, Cisco’s SVP and General Counsel, explaining why Cisco has now filed a trademark infringement lawsuit against Apple, Inc., for the use of iPhone. It’s really a very amazing post and shows how leaders of companies are really using blogging to communicate with stake-holders. [...]

  22. Podesta says:

    Yes, Chandler has allowed access to the Net to turn him into a fool. His admission that he tried to use the iPhone trademark issue to force a shotgun marriage between Cisco and Apple will be evidence if the case goes to trial. Cisco may have the trademark, but negotiating in bad faith puts it in the wrong ethically.

    The comments on his blog have an interesting bifurcation. His supporters keep repeating a party line, ‘Cisco is being open and Apple needs to be put in its place.’ Obviously, they’ve arrived from this and other blogs spouting that meme. The opposition, instead of such vacuous behavior, has researched the issues and caught Chandler in lies about protecting the trademark and strategy.

  23. Podesta says:

    Yes, Chandler has allowed access to the Net to turn him into a fool. His admission that he tried to use the iPhone trademark issue to force a shotgun marriage between Cisco and Apple will be evidence if the case goes to trial. Cisco may have the trademark, but negotiating in bad faith puts it in the wrong ethically.

    The comments on his blog have an interesting bifurcation. His supporters keep repeating a party line, ‘Cisco is being open and Apple needs to be put in its place.’ Obviously, they’ve arrived from this and other blogs spouting that meme. The opposition, instead of such vacuous behavior, has researched the issues and caught Chandler in lies about protecting the trademark and strategy.

  24. Goebbels says:

    Podesta, the hilarious thing is it is just a PR… he hasn’t posted since or replied to comments… There’s no way he’ll continue the conversation beyond this PR friendly statement… but because it appears under a “blog” instead of the PR section of Cisco’s website, it’s BRILLIANT!

    Yeah, whatver dumb@ss bloggers.

  25. Goebbels says:

    Podesta, the hilarious thing is it is just a PR… he hasn’t posted since or replied to comments… There’s no way he’ll continue the conversation beyond this PR friendly statement… but because it appears under a “blog” instead of the PR section of Cisco’s website, it’s BRILLIANT!

    Yeah, whatver dumb@ss bloggers.

  26. Barney says:

    “Steve is the first to cry fowl..”
    You mean like a chicken?
    I think you mean: Steve is the first to cry foul…

    Other than that, jeez Jason, you have some real anger issues with Stevey, eh?
    Get a grip son, your anger really clouds your logic. “95 percent of the innovation that went into it was done outside of apple. Most of it from Redmond as well as Palm and HTC…” Where did 95% come from? Have a cool drink and a lie down…

  27. Barney says:

    “Steve is the first to cry fowl..”
    You mean like a chicken?
    I think you mean: Steve is the first to cry foul…

    Other than that, jeez Jason, you have some real anger issues with Stevey, eh?
    Get a grip son, your anger really clouds your logic. “95 percent of the innovation that went into it was done outside of apple. Most of it from Redmond as well as Palm and HTC…” Where did 95% come from? Have a cool drink and a lie down…

  28. Barney says:

    Have a read of this before making up your minds over IP:
    http://blogs.zdnet.com/Burnette/?p=236
    Cisco didn’t appear too interested in the name until very recently…

    (sorry, the link disappeared in the previous post)

  29. Barney says:

    Have a read of this before making up your minds over IP:
    http://blogs.zdnet.com/Burnette/?p=236
    Cisco didn’t appear too interested in the name until very recently…

    (sorry, the link disappeared in the previous post)

  30. forchilli says:

    what i still dont understand is that “iphone.org” still brings you to the apple website. which means that apple owns that domain.

  31. forchilli says:

    what i still dont understand is that “iphone.org” still brings you to the apple website. which means that apple owns that domain.

  32. mike says:

    “And yet in the real world, Windows seems to be the most popular OS in the world… Chuckle away to yourselves and Go Cisco!”

    Hardly. It makes people rip their hair out… and exists to keep IT Managers employed.

    Windows users wring their hands and Mac owners love their machines.

    Hi-five Windows apologist, you’re using a 5 year old OS.

  33. mike says:

    “And yet in the real world, Windows seems to be the most popular OS in the world… Chuckle away to yourselves and Go Cisco!”

    Hardly. It makes people rip their hair out… and exists to keep IT Managers employed.

    Windows users wring their hands and Mac owners love their machines.

    Hi-five Windows apologist, you’re using a 5 year old OS.

  34. vic says:

    This suit has been settled and both Apple and Cisco has “hugged it out”, as some bloggers have put it. Both sides are going to work hand in hand to make sure their products will have compatibility with each other. I think that was the original plan to begin with on Cisco’s part, otherwise they could have just gone for a monetary gain.

    http://t1buyersguide.com

  35. vic says:

    This suit has been settled and both Apple and Cisco has “hugged it out”, as some bloggers have put it. Both sides are going to work hand in hand to make sure their products will have compatibility with each other. I think that was the original plan to begin with on Cisco’s part, otherwise they could have just gone for a monetary gain.

    http://t1buyersguide.com

  36. [...] Via: schobleizer.com [...]

  37. john says:

    I dont think anyone can take down Apple at this time. Especially now that they are coming out w/ VOIP on their iphone right? http://best-t1-service-provider.com

  38. john says:

    I dont think anyone can take down Apple at this time. Especially now that they are coming out w/ VOIP on their iphone right? http://best-t1-service-provider.com

  39. [...] without an agreement. I’m not sure if this will last as an impediment, but Cisco is a more formidable trademark foe than [...]

  40. [...] comments free from typical press-conference mealy-mouthed verbiage (see, for example, posts from Scoble and Dave [...]