Stowe Boyd speaks out against social media press releases and other lame ideas. He’s right. I hate that idea too. Just give us a damn demo of your product and tell us about it. That’s why I usually do two videos with companies: one’s an interview, usually about 30 minutes or so (sorry Loren, it’s long, but then if you want the facts about a new product, you gotta spend some time) and the other is a demo, hopefully about five minutes or so.
I really don’t get why society needs a stupid press release. Oh, OK, I guess we need to pre-write stories for bloggers and journalists since they can’t write their own opinions or reports down, right? Sigh.
Why not use a blog? I have no idea. Oh, I remember Jonathan Schwartz telling me that there’s government rules that says he has to send stuff to major newspapers in a press release done by one of the major press release firms. I should have asked him that on camera.
[...] premise put forward by Stowe, and seconded by Robert Scoble in another blog post, is that companies should stop pushing poorly written crap at the world, and should instead blog [...]
In agreement with many of the sentiments expressed above, particularly:
Scoble et al are not targets of the Social Media Release. Anyone pitching you or a similar media entity (blogger or whatever) is a near-complete idiot.
In fact, I don’t like to use press releases to pitch anything– it may have background information or some other useful reference content, but a personal message– whether by phone, email or blog comment– is the only good way to engage any serious media content creator.
The Social Media Release– to me– is a way to make press releases do better what they should already be doing well– and that is to be found, and serve as a record of news.
But for the love of god, not to pitch journalists/bloggers/whatever you want to be called
In agreement with many of the sentiments expressed above, particularly:
Scoble et al are not targets of the Social Media Release. Anyone pitching you or a similar media entity (blogger or whatever) is a near-complete idiot.
In fact, I don’t like to use press releases to pitch anything– it may have background information or some other useful reference content, but a personal message– whether by phone, email or blog comment– is the only good way to engage any serious media content creator.
The Social Media Release– to me– is a way to make press releases do better what they should already be doing well– and that is to be found, and serve as a record of news.
But for the love of god, not to pitch journalists/bloggers/whatever you want to be called
Broken Record Time: Bagging on Press Releases
Okay, so over the weekend Brian Solis pings me with his post on the latest kerfuffle on the press release, in particular the social media release.
Ugh, sorry, just got back from throwing up.
[...] the press release? I don’t think the right solution has been found. I don’t think Scoble is right that a little video demo or something is enough. There seems to be more debate on whether social [...]
Stowe And Scoble Hate The NMR — EVERBODY PANIC!
Wow. I guess life is just that odd downtime between feeding frenzies in the blogosphere.
[...] the proposed release format at this week’s Social Media Club in San Francisco. Robert Scoble says that we should just kill the whole idea and focus on demo’ing [...]
[...] Last Friday 1. Everyone’s up in arms about the social media press release. Seems Stowe Boyd feels that many of us out here are getting social media all wrong, that we shouldn’t use terms like “audience” (sorry Stowe, not with you on that one) and that, instead of SMPR, PR agencies should simply use blogs instead (they have all the same bells and whistles). So then there were calls to kill the SMPR altogether. [...]
[...] for the press and media Street fight in the ‘hood The first jab started from Stowe, a haymaker from Scoble. The defending team Chris extended a defensive parry blast, and Brian’s sidekick supported [...]
[...] In the Brave New Blogosphere, they say: You have communication problems? Why not just use blogs (or here) [...]
[...] an excerpt from a blog post by arguably the world’s best-known blogger, Robert Scoble, formerly of Microsoft and now VP [...]
[...] Media Press Release Plusy i minusy Social Media Press Release The New Social Media Press Release Comment on Stowe?s right: kill the social media press release The New Social Media Press Release Posted By : P. Headrick ?How to? Create a Compelling Social [...]
[...] the scary part is exactly what new media pundits will be clamoring over, which is that there’s nothing’s authentic about this kind of [...]
[...] Gomes has a great post on Scoble and Stowe putting down Social Media Press Releases. As all of you, my astute and loyal readers, [...]
[...] notion of the SMPR has been kicked around a fair bit this year, in lots of different incarnations and in some heated discussions. All that debate aside, with this [...]
[...] sociali, ha i suoi estimatori (un esempio, e tre post per capire il concetto) e i suoi detrattori ( tre post per riassumere le [...]
[...] could lie and say I haven’t chimed in on the whole Stowe Boyd/Chris Heuer/Robert Scoble social media release controvery because I wanted to stay above the fray. But to be brutally honest, [...]
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العاب باربي
مجمع كل العرب
العاب تلبيس
العاب بنات
كل العرب
سوالف حواء
النقاش الساخن
سوالف حواء
أفلام الكارتون
عالم الجوال
منتدى العاب فلاش
منتدى اللينك سات
منتدى الدريم بوكس
المنتدى الرياضي
منتدى الأفلام العربية
منتدى الافلام الاجنبيه
منتديات ترافيان العربية
الفوتوشوب والفلاش
منتدى التوبيكات
منتدى الشعر
منتدى القصص والروايات
Easy MP3 Cutter
العاب اطفال
العاب بنات
العاب طبخ
تلبيس باربي
العاب ملاكمه
العاب ديكور
العاب ذكاء
لعبه البلياردو العرب
لعبة بلياردو
مكياج حقيقي للبنات
يوتيوب وفيديو
فيديو ويوتيوب
غرائب وعجائب
فيديو شعر
كاميرا خفية
مسلسل بيني وبينك 3
مسلسلات
صور أطفال
صور رجال
صور اطفال حزينه
صور زعل اطفال
صور بنوته اموره
صور إسلامية
اغاني موالي
دردشة شات الجنس العربي
فضائح فنانات
مسلسلات زحمه