Stowe’s right: kill the social media press release idea now

Stowe Boyd speaks out against social media press releases and other lame ideas. He’s right. I hate that idea too.  Just give us a damn demo of your product and tell us about it. That’s why I usually do two videos with companies: one’s an interview, usually about 30 minutes or so (sorry Loren, it’s long, but then if you want the facts about a new product, you gotta spend some time) and the other is a demo, hopefully about five minutes or so.

I really don’t get why society needs a stupid press release. Oh, OK, I guess we need to pre-write stories for bloggers and journalists since they can’t write their own opinions or reports down, right? Sigh.

Why not use a blog? I have no idea. Oh, I remember Jonathan Schwartz telling me that there’s government rules that says he has to send stuff to major newspapers in a press release done by one of the major press release firms. I should have asked him that on camera.

69 thoughts on “Stowe’s right: kill the social media press release idea now

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  3. In agreement with many of the sentiments expressed above, particularly:

    Scoble et al are not targets of the Social Media Release. Anyone pitching you or a similar media entity (blogger or whatever) is a near-complete idiot.

    In fact, I don’t like to use press releases to pitch anything– it may have background information or some other useful reference content, but a personal message– whether by phone, email or blog comment– is the only good way to engage any serious media content creator.

    The Social Media Release– to me– is a way to make press releases do better what they should already be doing well– and that is to be found, and serve as a record of news.

    But for the love of god, not to pitch journalists/bloggers/whatever you want to be called

  4. In agreement with many of the sentiments expressed above, particularly:

    Scoble et al are not targets of the Social Media Release. Anyone pitching you or a similar media entity (blogger or whatever) is a near-complete idiot.

    In fact, I don’t like to use press releases to pitch anything– it may have background information or some other useful reference content, but a personal message– whether by phone, email or blog comment– is the only good way to engage any serious media content creator.

    The Social Media Release– to me– is a way to make press releases do better what they should already be doing well– and that is to be found, and serve as a record of news.

    But for the love of god, not to pitch journalists/bloggers/whatever you want to be called

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