Ed Saenz is the guy who named “WiFi.” Among other things (he does names for Nissan, too). We have an interesting chat about naming and some of the things marketers have to think about when they come up with names.
Oh, I’m back on blog vacation. My email has actually gone up in the past few days. 746 waiting. Sigh.
Heheh, he doesn’t like the name “iPod.” You’ll have to listen to understand why not, though.