OK, I think I made about 50 enemies yesterday. Telling people they don’t link, I learned, is one way to get everyone’s panties in a bunch.
Ryan Block, who is one of the main guys at Engadget, responds to yesterday’s rant with a long piece. Basically says that they went through an editorial process and found my video yesterday didn’t have any news value to Engadget’s readers.
Now, that’s new information. I disagree. First of all, I had the news out at 9:00 p.m. on Friday evening. Half an hour before Engadget had its news out.
Second of all, I had quotes DIRECTLY from Intel’s top management about the new 45 nm processors and how they did it ON VIDEO. This is something that Engadget didn’t have, and doesn’t have. That alone is news value for Engadget to link to.
In my two videos (and a third really cool one that PodTech.net did) we get the news about Intel’s new 45nm fab, and go way beyond what Engadget put up.
But the news of my videos isn’t WHAT was discussed in them, but rather the TOUR itself. I expect at least a few of Engadget’s readers would love to see the place where the chips inside many of their gadgets are made and hear from the people who make those chips directly instead of reading just something that sounds like a press release rewrite. Maybe that’s just me?
UPDATE2: Today Engadget has an article about a cancer patient getting their Xbox ripped off. You telling me THAT has more news value for Engadget’s readers than a tour of Intel’s factory which also included discussion of Intel’s new chips coming out later this year and how Intel got that breakthrough done? Give me a break.
Another point? That I’ve become less interesting since leaving Microsoft. Well, I think that’s because Engadget isn’t watching ScobleShow.com. Including an interview with the Zune team that wasn’t linked to by Engadget or Gizmodo, either.
Over there, in just four months, I’ve posted more than 120 videos, gotten more than 70 interviews with Silicon Valley CEOs, and had some real interesting ones with Retrevo and gang at CES, among others. But, nah, that’s not as interesting as seeing inside Microsoft, is it?
Oh, Gizmodo DOES link. Dan Farber, of ZDNet DOES link.
So does Alex Torex.
Frederic, in the Last Podcast blog, says this is part of a bigger blogger backlash (he sees it in places like Digg).
Jason Calacanis (the guy who founded Engadget) says the real “non-linking” enemy is the mainstream press. Ahh, but Jason, that’s why I was so pissed off yesterday. Every blog was linking to the New York Times (or, not linking to anyone, like the Engadget and Gizmodo pieces didn’t do) but they weren’t linking to the blog that ACTUALLY got the real news, straight from inside the Intel fab (the New York Times didn’t get you that). The truth is, if bloggers don’t link to other bloggers and, instead, link to the New York Times, they are just reinforcing the mainstream media’s position.
Michael Letterle says “I think the real problem is bloggers producing unique content.” Oh, that indeed is a problem, but on ScobleShow.com I’m producing one to two videos a day and finding it very tough to get links. Even when I’ve gotten something really exclusive. Seems most bloggers would rather link to the New York Times than start up a blog search engine and look for something really unique coming through.
Munir Umrani remains above it all, saying, “Does it bother me if another blogger doesn’t link to The Blogging Journalist? No. Am I appreciative if someone does? Yes. ”
But, Munir, how would anyone find you if you never are linked to? Especially if bloggers and journalists demonstrate they won’t do a simple blog search to see what else someone has written about a topic?
Scoble: pissing off the blogosphere so you don’t have to.
UPDATE: TechCrunch’s Mike Arrington writes “Wow, Scoble just threw himself under a bus.”
I should update my last line, then to: Scoble: throwing himself under busses so you don’t have to.
Thanks to Ze Frank! (I stole the “so you don’t have to” line from him, which is where I heard it first).
UPDATE2: It’s funny to watch more bloggers come online and link to the New York Times, without linking to anything else. BloggingStocks does NOT link.
UPDATE3: Slashdot links to a CNET tour of Lucas Film’s datacenter, but they won’t link to my tour of Intel’s 45nm fab. Interesting editorial judgment at these big sites.