The political bloggers are working overtime (see Memeorandum’s coverage) because of John Edwards’ missteps in hiring bloggers for his campaign.
I link to this for a couple of reasons.
1) I was on his plane six weeks ago.
2) The lessons here for corporate blog teams are many.
Some lessons here:
1) Hire people who the community will defend.
2) If you want a job as a blogger for a political organization, or a business, you better worry about all those “out there” posts you made.
3) Firing people just makes the problem worse. If you hire them, defend them cause it’s your own idiocy and lack of due diligence that got you here.
4) I’d be more transparent about moves regarding bloggers than either Edwards or, say, Microsoft was when it sent out review laptops to bloggers. Transparency — before a decision is made — will help the community vet moves like these.
What would I do now?
Take the heat and overcommunicate. The more insular the campaign appears the more people will get turned off. It’s time for John Edwards to show up on Daily Kos and take his lumps.
UPDATE: Dave Winer wonders when the New York Times will call off its war on bloggers.